�ݺ�ߣ

Pinkstar presentation master1

About Us

Pink star Ventures [P] Ltd.
We are boutique experts in the people logistics of creating
meaningful brand experiences in the field of experiential
marketing .
Invite us to participate in the planning, execution and marketing
support for your next experiential and event marketing project.
In short, ROI/Insight defined brand experience for our clients…

www.pinkstargroup.com

Vision

Assessing our client’s needs and then delivering beyond their
expectations with Create exciting Business-to-Consumer and
build valuable Business-to-Business relationships. Supporting
our responsive, effective field executional capabilities,
expertise and well on-time and on-budget approach


We are team of experts for:

 Event Management.

 Sports Marketing.

 OOH (Out of Home).

 Retail fixtures.


Core Strength

 Design/Execution.

 Streamlined partnership.

 Our Network.

 Identifying & sourcing products and raw material.

 Experienced, knowledgeable & committed team of
professionals.

 Understanding of our customers nuances.


Our Services

Product Launch Design/ Creatives Brand Activation
 Dealer Meets  Stage  Consumer Promos
 Sport Marketing  Mall Marketing  Mall Activity
 Press Launch  Canters/Bus  School & College
 OOH  Display Promos
 Exhibition  Road Shows
 RWA Activity
 Flash Mobs


Our Services

Space Design Exhibition
Permanent Spaces.  Design

Retail Formats.  Fabrication

Shop in Shop.  Execution
Brand Shop.

Retails in shop Fixtures.


Major Industries we cater to

Consumer Durable FMCG

IT/Telecom Printing and Graphic
Sports/ Appreals
Automobiles
Cement & Steel
Food and Beverages
Banking
Hospitality and Tourism Real Estate
Cosmetics  Tyres


Events & Designs


LG Indiatimes Summit

LG in collaboration with Indiatimes launched its consumer
durable products, The activity was a month long consumer
promotion held in Various Delhi NCR malls.
The show content included a stage, mall promotion and
product displays.


NTPC Award Ceremony- 2011

NTPC had organized award ceremony to facilitate and
congratulate their loyal employees for completing more than 5
years of services.

The show content included a stage and award distribution.


Aircel Launch

Aircel launched its GSM Communication service for Himanchal &
Jharkhand, This launch event was held in Shimla & Ranchi for
Himanchal Pradesh & Jharkhand respectively.

The show content included a stage and Performance by Ms. Shreya
Ghosal.


Power Finance Corporation of India – Foundation day - 2011

Power finance corporation of India organized this event in Talkatro
indoor stadium on the eve of PFC foundation day.

The show content included a stage, award distribution and
Performance by Mr. Shankar Mahadevan and Mr. Kapil Sharma.


Power Finance Corporation of India – Foundation day

LG Sahara Cultural Show

LG & Hero Honda in collaboration with Sahara India organized this
cultural evening at Sri fort auditorium on the eve of Sahara India
foundation day. The event was inaugurated by Chief guest Mr.
Shatrughan sinha and Mr. Farook Abdullah also attended the program
as Guest of Honor.

The show content included a stage, and Performance by Mr. Ghulam
Ali, Pankaj Udhas and Talat Aziz.


LG / Hero Honda - Sahara Cultural Show

NHPC Foundation day

NHPC 34Th/ 37Th Foundation was organized in 2008 and 2011
respectively at Sri fort auditorium. The event was inaugurated by CMD
of NHPC.

The show content included a stage, and Performance by Mr. Udit
Narayan, Aditya Narayan, Rex D’souza and shreya Ghosal.


Pioneer Product Launch

Pioneer Launched its Audio products in India in presence of their
trade partners from across the country. This meet was held in
Connaught place in Delhi.

The show content included a stage, Dealer meet and product launch.


LG – Optimus Launch – Product Display

Godrej Product Launch : REF & AC’s

Mall Activation


Mall Marketing : LG - HT City Hindustan Festival 2010
Mall Kiosk Designs
KIOSK MWO SETUP ROCK BAND & FASHION SHOW

Exhibitions

We build stands in over 15 shows a year pan India

Mobile Van Activation


SETMAX – Gully Cricket Promo

MEK : Live cooking setup Final

Unique Marketing


Out of the box Promotions

iWalker – The Walking Billboard

Q: What is an iWalker? A: iWalker is a “Mobile Advertising” format
which is effective for promotions of brands and Events when they are
deployed in group at any location. Being an innovative marketing
solution it helps in attracting and engaging target audiences. Technical
Specification: - Best SMD illuminated, so does not cause climate
heating.
5 hour battery backup- comes with charger and flash lights.
Highly visible from distance.

Best quality print used for “Clear Visibility”. - Quality tested product
and ready to use


I Walker – The Walking Billboard

Magic Mirror Promotion

How does Magic mirror works? Usually magic mirror works as a
Advertising board in which you may display any creative, and that
glows all the times. But as soon as someone stands in front of this
Display..it turns into a mirror.. and that’s MAGIC.. This has a
excellent use in malls, showrooms and airports.

Video Jacket.. Walk with TVC :
What is a Video Jacket (VJ) ? VJ is a unique Blend of Video + Audio
Advertising. VJ is the first and only product that combines ATL & BTL
together. Television commercial is considered to be the most effective form of
advertisement carrying human emotions and adequate message. With VJ,
TVC’s can be used in malls, markets & Airports, Brands can reach their
customers outside their home and offices. It gives a combined effect of Audio +
Video Advertising on the move.

POP/ Retail Fixture

Objective
Create Standardized Retail Fixtures that enable easy changeover for all
Key Campaigns and enhance store visibility.


Wall Unit - LED Clip On frame

 Ultra slim frame with backlit (LED).

 Dimensions: 3ft * 2ft

 Easy to replace Hi-quality Digital print
option

 For A Grade outlets.

These Metal clamps can be opened easily
By the merchandiser & replace/insert the
Messaging medium.

Change Over – Wall Units


Wall Unit - Glow Box frame

 Glow box with Tube lights


 Easy to replace print option

 For B Grade outlets


Wall Unit - Non lit Frame

 Non Lit Frame.

 Ultra slim frame (Panel Clamp)


 Easy to replace print option

 For C Grade outlets


Floor Unit – (Catalogue Stand )

•4ft height and 1.5 feet width

•6 catalogue holder, 3 on either Side

•A 3mm Sun-board printed on both sides
can be easily inserted in the slit

Brochure Holder

Sun-Board

Ideal Set-Up: As an island unit in the store


Out of Home

On Road & Beyond


About Pinkstar OOH

 Young hearted & curious unit exploring new possibilities.

 Portfolio of leading Indian and Global brands.

 Planning & Buying Media worth over Rs 200 million spanning over
50 markets.

 Amongst the fastest growing OOH Media agency.

 Exclusive Marketing Partners for McDonalds.


OOH Services
Services


OOH Solutions


Integrated Media Planning.

We focus on understanding our TG’s
behaviour, their lifestyle and touch points. Planning Process

tools

Our media buys deliver best ROI in the industry


Competitive Tracking

We have subscribed to competitive data from various
agencies which is validated by our monitoring team and
is then comprehended by our core planning team.

Raw Data Competitive Report


Our OOH Network


Our Consistent OOH Growth 2008 – 2012


McDonalds: A Case Study

Campaign Objective:
Introduction of the new range
of McSpicy Burgers in major
cities of India.

OOH Solution:
High impact sites were used to
target traffic in key arterial
routes and a classy array of
ambient media was used in
high footfall areas like Metro
Trains & Malls.

Result:
We were able to create a high
impact in the major markets,
the campaign got a great
response in terms of
awareness. It was highly
appreciated by the client as
well.


Blackberrys: A Case Study

Campaign Objective:
Launch the slim collection while
bringing alive the proposition in
content as well as format.

OOH Solution:
The campaign was rolled out at
high streets and key
congregation areas. The criteria
for selecting sites was locations
with high visibility areas with
clear background. Cut Outs
were used to highlight the slim
look and to give a lively feel to
the displays.

Result:
With this campaign, Blackberrys
entered not only in metros but
has made its presence loud and
clear in tier II and tier III cities
as well.

Campaigns Executed

ccytC
ifaaa
i Ph uA
l
tO oO
nm
r irAnM
ra
gaih
d
rA
dw
sa

rCsM
drta
ae I
N
G secB
ybl
rka
anM
da
rih nS
gp
ir
nL
ao
g

tocM
fsi
r
o ihD
le anM
da
rih
LH
C
sveD
a
lier
d sN
aa
rtv
i


OOH - Our valued associations


Our valued associations


�ݺ�ߣ

Pinkstar presentation master1

More Related Content

Pinkstar presentation master1