Grow Your Business Using Pinterest
1 like448 views
Pinterest is a social media platform that allows users to create virtual pinboards to organize and share images and videos from around the web. The document provides an overview of Pinterest's history and growth since its launch in 2009. It also outlines key benefits for businesses to use Pinterest, such as increased visibility, and best practices including setting up boards, pinning engaging content, and engaging with other Pinterest users.
Grow Your Business Using Pinterest
- 1. Pinterest For Businesses Presented by: Global Bend @globalbend http://www.globalbend.com
- 2. A VIRTUAL PINBOARD Our goal is to connect everyone in the world through the things they find interesting. - Pinterest Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Users can browse pinboards created by other people a great way to discover new things and get inspiration from people with the same interests.
- 3. HISTORY: Contrary to popular belief, Pinterest was not an overnight success. It took four years for the site to take off. Late 2009 Ben Silbermann, an ex-Google employee, launches Pinterest with some friends. Photo credit: Business Insider Beginning of 2011 Silbermann hires designer Evan Sharp, taking him away from Facebook. March 2011 Pinterest launches iPhone app August 2011 Time magazine lists Pinterest in its 50 Best Web- sites of 2011 article
- 4. HISTORY: December 2011 interest becomes one of the top 10 largest social P network services, according to Hitwise data, with 11 million total visits per week January 2012 tudy names Pinterest as top traffic driver S for retailers Photo credit: Business Insider echCrunch names Pinterest as Best Startup T of 2011 February 2012 Pinterest hits 10 million U.S. monthly unique visitors March 2012 interest becomes the third largest social network P in the U.S., just next to Facebook and Twitter, sur- passing Linkedin and Tagged.
- 5. HISTORY: August 2012 Photo credit: Business Insider interest removes invite-only status P October 2012 Pinterest allows users to verify their websites November 2012 interest introduces secret boards P The site launches usiness pages b
- 6. BENEFITS FOR BUSINESSES isual: An opportunity to be visual, a huge part of any content strategy V isibility: Be found in the third largest social network V Corporate culture: nother way to showcase your employees and your A companys values arket research: Get to know potential customers and journalists and M understand what inspires them (or what they want) et inspiration: View other users pins to get marketing and business ideas G
- 7. BEST PRACTICES 1. Set your account properly Make it easy for people to find you by completing your profile Select a username thats consistent with your other social profiles Connect your Twitter and Facebook accounts
- 8. BEST PRACTICES 2. Set up your initial boards. Think about what your ideal customers might pin Use descriptive keywords for your board title and description Add a category
- 9. BEST PRACTICES 3. Review the Pinterest etiquette. Be respectful in your comments and pins Be authentic Credit your sources
- 10. BEST PRACTICES 4. Start pinning. Install the Pin It bookmarklet to your browser Pin your own stuff, but also pin others images and videos Edit your boards cover photos
- 11. BEST PRACTICES 5. Pin interesting stuff. Educate - pin infographics, charts, etc. Pin images related to your brand and your customers Show the people behind your brand
- 12. BEST PRACTICES 6. Create pinnable content. Invest in high-quality photos and videos Use at least one image for blog posts and other website content Try pinning your images to see how pinnable they are
- 13. BEST PRACTICES 7. Verify your Pinterest account. dds authority to your account by letting you verify that you own A the website on your Pinterest profile Go to the Settings page and click the Verify Website button
- 14. BEST PRACTICES 8. When appropriate, add your products price. Product prices are added as a badge to pins
- 15. BEST PRACTICES 9. Engage! Comment on, re-pin, and like other peoples pins heck who is pinning your websites content and thank them: C http://pinterest.com/source/YourWebsite.com/ Spread out your pins throughout the day
- 16. BEST PRACTICES 10. Follow great examples. Follow brands such as Etsy, Mashable and Pinterest Check Pinterests case studies
- 17. BEST PRACTICES 11. Grow your Pinterest audience. Add the Pinterest widget on your website Include a Pinterest button on your email newsletters Cross-promote on Twitter, Facebook, etc.
- 18. About Global Bend Based in Vancouver, Global Bend provides digital marketing solutions for small and medium sized enterprises looking to grow their online pres- ence. We drive traffic to our clients through media giants like Google, Facebook, MSN and Twitter and maintain a strong focus on converting that traffic into business for you. Proudly Canadian owned and operated, Global Bend leads through inno- vation while being true to its geographical roots. Committed to deliver- ing a unique digital experience to our customers, Global Bend focuses on real-time customer interaction with top-quality topical content. For more information: Contact us at (778) 870-2276 or email us at info@globalbend.com. http://www.globalbend.com