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Pinterest Marketing & “Fresh Pins” FAQ

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Have question about what makes a Pin "fresh"? Wondering if you can only share an image or piece of content once? Is it OK to make new images for existing content? How can I get the most from my content on Pinterest. We break it all down.

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FAQs About Pinterest and “Fresh Pins”
Does everything I share to Pinterest have to be brand new? As in a new URL AND image?
NO! Nope. HOWEVER, all other things (relevance, Pin design, quality) being equal, Pinterest states that this is the most desirable content you can share. Resharing content in moderation can still drive traffic, but new URLs tend to drive the most. 2
Can I Only Share a Pin Once?
NO! NO! You can share a Pin to a few RELEVANT Boards to give Pinterest more context. They’ll look at the Board title, description, and other content on that Board to better understand your Pins. 2
Is it BAD to create new images for existing content?
NO! NO. Just be thoughtful. More for the sake of more is not helpful. You don’t want to end up with 20 Pins all showing up in the same search result. It looks spammy and doesn’t provide a good user experience for Pinners. Instead, A/B test a couple of designs, and then perhaps consider - is there another way to present this content in a Pin so that it will appeal to a new audience and appear in a different search? 2
HERE’S AN EXAMPLE: 2
What Really Is a “Fresh” Pin?
A fresh Pin, as defined by Pinterest now, is a new image for a URL 2
Wait - Does This Mean I Have to Blog 5 Times a Day?
No! Most of us do not have time to do that. This question may have come up because people thought they heard that you can never share a Pin again, or that it’s not good to make new Pins for existing content. Again, everything in moderation, with a focus on quality over quantity. Fresh URLs may produce the best results for you (there are always exceptions), but you can still reshare within reason and get results. 2 NO!
Can You Just Break it Down For Me?
SURE! THESE ACTIVITIES ARE ALL FINE - WITHIN REASON. >> A new image for a new URL >> A new image for an existing URL - with new context on your Pin and a new title/description >> A new image for an existing URL - a new creative treatment for an existing Pin >> Resharing Pins that have already been on Pinterest * LESS DOES NOT MEAN ZERO FRESHEST - MOST DISTRIBUTION LEAST FRESH - LESS DISTRIBUTION*

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Pinterest Marketing & “Fresh Pins” FAQ

  • 1. FAQs About Pinterest and “Fresh Pins”
  • 2. Does everything I share to Pinterest have to be brand new? As in a new URL AND image?
  • 3. NO! Nope. HOWEVER, all other things (relevance, Pin design, quality) being equal, Pinterest states that this is the most desirable content you can share. Resharing content in moderation can still drive traffic, but new URLs tend to drive the most. 2
  • 4. Can I Only Share a Pin Once?
  • 5. NO! NO! You can share a Pin to a few RELEVANT Boards to give Pinterest more context. They’ll look at the Board title, description, and other content on that Board to better understand your Pins. 2
  • 6. Is it BAD to create new images for existing content?
  • 7. NO! NO. Just be thoughtful. More for the sake of more is not helpful. You don’t want to end up with 20 Pins all showing up in the same search result. It looks spammy and doesn’t provide a good user experience for Pinners. Instead, A/B test a couple of designs, and then perhaps consider - is there another way to present this content in a Pin so that it will appeal to a new audience and appear in a different search? 2
  • 9. What Really Is a “Fresh” Pin?
  • 10. A fresh Pin, as defined by Pinterest now, is a new image for a URL 2
  • 11. Wait - Does This Mean I Have to Blog 5 Times a Day?
  • 12. No! Most of us do not have time to do that. This question may have come up because people thought they heard that you can never share a Pin again, or that it’s not good to make new Pins for existing content. Again, everything in moderation, with a focus on quality over quantity. Fresh URLs may produce the best results for you (there are always exceptions), but you can still reshare within reason and get results. 2 NO!
  • 13. Can You Just Break it Down For Me?
  • 14. SURE! THESE ACTIVITIES ARE ALL FINE - WITHIN REASON. >> A new image for a new URL >> A new image for an existing URL - with new context on your Pin and a new title/description >> A new image for an existing URL - a new creative treatment for an existing Pin >> Resharing Pins that have already been on Pinterest * LESS DOES NOT MEAN ZERO FRESHEST - MOST DISTRIBUTION LEAST FRESH - LESS DISTRIBUTION*