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Oxygen Startups

The document discusses the AARRR framework for measuring user engagement and monetization. It consists of Acquisition, Activation, Retention, Referral, and Revenue. Acquisition involves how users come to the site. Activation measures initial user experience. Retention tracks repeat visits and engagement over time. Referral captures how likely users are to refer others. Revenue measures how users generate money for the business. Key metrics like Cost Per Acquisition and Lifetime Value are also defined.

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AARRR Pirate Metrics @oxygenaccel www.oxygenaccelerator.com Simon Jenner Oxygen Accelerator @simonjenner
AARRR -Acquisition - users come to the site from various channels -Activation users enjoy 1st experience -Retention - users come back re-visit site -Referral - users like it enough to refer others -Revenue users pay @oxygenaccel www.oxygenaccelerator.com
AARRR @oxygenaccel www.oxygenaccelerator.com
ACQUISITION @oxygenaccel www.oxygenaccelerator.com -What? - SEO, Social Media, Blogs, Email - Affiliates, Direct, pay per click adverts -Measure? - Unique visits, visitor sources, user demographic, cost per acquisition CPA
ACTIVATION @oxygenaccel www.oxygenaccelerator.com -What? - Landing page optimization - UI/UX iterations - Value proposition -Measure? - Conversions (signup, download) - Bounce rate - Dwell time CPA
RETENTION @oxygenaccel www.oxygenaccelerator.com -What? - Email reminders, notifications, newsletters - Notifications, popups - Re-target advertising -Measure? - Monthly active users (MAU) - Web re-visits - Email open % - Click though % from reminder/notification LTV
REFERRAL @oxygenaccel www.oxygenaccelerator.com -What? - Social sharing, discounts, invitations, competitions -Measure? - Viral Loop or virality ratio - Invite to signups (1:0.2) CPA
REVENUE @oxygenaccel www.oxygenaccelerator.com -What? - In app purchases, subscription, one off payment -Measure? - Revenue per user LTV
FUNNEL 2:1 @oxygenaccel www.oxygenaccelerator.com 50,000 Visitors Clicks on more information button Clicks on start free trial Completes registration info Verifies e-mail address Logs on Logs on twice 贈贈贈贈贈 100:1 5,000 10:1 Funnel
KEY CPA LTV @oxygenaccel www.oxygenaccelerator.com -Cost Per Activation (CPA) - How much do you spend to activate each user - Calculated by acquisition spend divided by the number of signups - i.e. spend 贈100 to get 10 users = 贈10 CPA -Life Time Value (LTV) - Revenue from customer over the length of time they stay with you - Calculate by monthly revenue timed by average months retained - i.e. 贈10 per month * 4 months = 贈40 LTV
@oxygenaccel www.oxygenaccelerator.com IF IT MOVES MEASURE IT
Acquisition & Activation Canvas @oxygenaccel www.oxygenaccelerator.com Acquisition Activation Activity Measure Activity Measure
@oxygenaccel www.oxygenaccelerator.com CONTACT Simon Jenner hello@oxygenstartups.com @simonjenner

More Related Content

Pirate metrics

  • 1. AARRR Pirate Metrics @oxygenaccel www.oxygenaccelerator.com Simon Jenner Oxygen Accelerator @simonjenner
  • 2. AARRR -Acquisition - users come to the site from various channels -Activation users enjoy 1st experience -Retention - users come back re-visit site -Referral - users like it enough to refer others -Revenue users pay @oxygenaccel www.oxygenaccelerator.com
  • 4. ACQUISITION @oxygenaccel www.oxygenaccelerator.com -What? - SEO, Social Media, Blogs, Email - Affiliates, Direct, pay per click adverts -Measure? - Unique visits, visitor sources, user demographic, cost per acquisition CPA
  • 5. ACTIVATION @oxygenaccel www.oxygenaccelerator.com -What? - Landing page optimization - UI/UX iterations - Value proposition -Measure? - Conversions (signup, download) - Bounce rate - Dwell time CPA
  • 6. RETENTION @oxygenaccel www.oxygenaccelerator.com -What? - Email reminders, notifications, newsletters - Notifications, popups - Re-target advertising -Measure? - Monthly active users (MAU) - Web re-visits - Email open % - Click though % from reminder/notification LTV
  • 7. REFERRAL @oxygenaccel www.oxygenaccelerator.com -What? - Social sharing, discounts, invitations, competitions -Measure? - Viral Loop or virality ratio - Invite to signups (1:0.2) CPA
  • 8. REVENUE @oxygenaccel www.oxygenaccelerator.com -What? - In app purchases, subscription, one off payment -Measure? - Revenue per user LTV
  • 9. FUNNEL 2:1 @oxygenaccel www.oxygenaccelerator.com 50,000 Visitors Clicks on more information button Clicks on start free trial Completes registration info Verifies e-mail address Logs on Logs on twice 贈贈贈贈贈 100:1 5,000 10:1 Funnel
  • 10. KEY CPA LTV @oxygenaccel www.oxygenaccelerator.com -Cost Per Activation (CPA) - How much do you spend to activate each user - Calculated by acquisition spend divided by the number of signups - i.e. spend 贈100 to get 10 users = 贈10 CPA -Life Time Value (LTV) - Revenue from customer over the length of time they stay with you - Calculate by monthly revenue timed by average months retained - i.e. 贈10 per month * 4 months = 贈40 LTV
  • 12. Acquisition & Activation Canvas @oxygenaccel www.oxygenaccelerator.com Acquisition Activation Activity Measure Activity Measure
  • 13. @oxygenaccel www.oxygenaccelerator.com CONTACT Simon Jenner hello@oxygenstartups.com @simonjenner

Editor's Notes

  1. Write down your acquisition activities and the measures then do the same for Activations