Pitch
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Courtney Laverick is pitching a new skateboarding magazine aimed at 16-25 year olds. Research found the target audience enjoys skateboarding and extreme sports. There is a gap in the market for a UK skateboarding magazine. The proposed magazine will have informal language, many photographs, and little structured text. An initial budget projects expenses of 贈6,966 and income of 贈9,260, yielding a profit of 贈2,294. The magazine will differentiate itself through a balance of sport articles and fashion content. The goals are for it to sell well and be self-financing.
Pitch
- 1. Welcome To My Pitch Skate Of Mind
- 2. Hello, my name is Courtney Laverick and I hope that you will enjoy my presentation. Thank you greatly for taking the time to view my pitch and I very much hope I can convince you to pursue my ideas.
- 5. Client Research Budget needs to be affordable Limit the content Reduce the budget- 33% of profits goes to Newsquest Loyal attitude and good relationships (regional)
- 6. Press Complaints Commission Accuracy - I shouldnt be inaccurate or misleading Consent for children Must have consent for under 16s and 18s Do not mislead my audience Respect other peoples opinions Research the audience and consider others
- 8. Audience Research Age: 16-25 Suitable for under 18s in terms of language and photographs Upbeat and colloquial language to relate to the audience. Males Language which includes taboo Male related clothing stores used in advertisements C1 D Doesnt need to be too structured and organised to show professionalism. Skaters Very interested in skateboarding and extreme sports. Experimental factors
- 10. Genre Research Big gap in the market for skateboarding magazines The sport is becoming more popular in the UK New extreme tricks to learn I enjoy the sport myself and thought that this magazine would be exciting, fun and very challenging to create Popular in the age group Existing skateboard magazine called Sidewalk The tribe skaters Advertisements and the internet Friends and peers
- 11. COMPETITORS! 16-30 18-30 B-C3 A-C3 Lots of images compared to text Expensive Language is more formal Formal language with a little informality
- 14. Quotes From Focus Group
- 15. Elements That I Am Taking Forward Informal Language Use of taboo Use of big photographs to make the page more visual Little text Simple layout but keep it exciting
- 16. Initial budget Expenses Total 贈1,198 Production: Personnel Expenses: 贈2,216 Production: Equipment 贈6,966 Post Production: 贈1,750 Peronnel Post Production: Total Equipment Printing Income: 贈1,463 贈339 贈9,260 Income 贈1,600 Double Page Spread Full Page PROFIT: 贈1,230 Quarter Page Outside Back 贈4,800 贈2,294 贈110 Inside Front Inside Back 贈570 贈500 Sales 贈450
- 18. Conclusion My unique selling points: Different from other skating magazines as it contains more text. Includes articles about fashion not just sport. Aims: To create a magazine which is going to sell well. For the magazine to be self-financed.