Qudus discusses the concept for a music video for an upbeat dubstep/trap song. The core audience is young adults who enjoy partying and this genre of music. The wider audience includes those aged 25+ who generally like dubstep/trap. A consistent font and images of the artist will be used across the promotional video, digital packaging, and advertisements to visually link these elements together.
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Pitch
2. Here we have Qudus talking about the Concept of our
music video:
http://candipop13group12.blogspot.co.uk/2013/10/pitchconcept_2457.html
6. Who is your core audience?
- Our core audience is aimed at young adults, reasons for this is
because it is an upbeat song very lively. Teens and young adults
who enjoy partying, usually take interest in to this genre of
dubstep/trap.
- It will appeal to them as the clothing of the artist/participants will be
on trend, but also, the atmosphere of night life relates to
clubbing/night life.
Who is your wider audience?
- Our wider audience will be people who generally enjoy dubstep/trap
music 25+; as some of the older generation may particularly like the
style of song.
10. One key visual element that we will be using to
link together in our promotional video with the
digi pack and advertisement will be the font;
this will be used across all areas - on the digi
pack, promotional video and advertisement.
We will also use the same image
of the artist which will be our motif across the
three areas.