Pitch

•

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Stylenda is an Italian self-provisioning e-commerce platform that allows artisans, small- and medium-sized enterprises (SMEs), designers, stylists and artists to easily create online storefronts to sell 100% Italian-made products globally. Users can choose a theme, add their data and products, and have their store approved and launched through Stylenda. Basic services like PayPal integration, analytics and sharing are free, while additional services like live chat, coupons and advertising campaigns are available for a monthly fee. Stylenda aims to bring the major Italian industries of fashion, food and design online by removing barriers for 1.5 million potential Italian sellers.

Self Provisioning E-commerce Platform
lovely made in italy

Self Provisioning E-commerce Platform
!
make online storefronts easily
accessible and creatable by
Italian Products Stylenda.com
Open your
e-commerce Sell in the world
Artisans, SMEs, Designers, Stylists, Artists!
!
100% Made in Italy
E-Commerce Platform

lovely made in italy
How it works
1) Choose your theme
2) Insert your data
3) Insert your products
from the web or mobile
Approvation
by Stylenda
Your E-commerce
is READY
stylenda.com/yourstore

Add-ons
FREEMIUM MODEL
Service
Business model

Google AdWords Packet - 3 bids:
200 Eu - 20% fee
500 Eu - 15% fee
1000 Eu - 10% fee
Facebook Advertising - 3 bids:
200 Eu - 20% fee
500 Eu - 15% fee
1000 Eu - 10% fee
Photo shooting!
Translations!
Telephone support!
Logos proposals!
Custom layout!
Web marketing !
Services

Made in italy perception in the world most representative sector:
Fashion and accessories 100%
Food and wine 90%
Furniture and design 70% survey kpmg 2011
Our customers are artisans, SMEs, designers, stylists, artists
100% Made in Italy: let’s bring them online!
We predict a target market of more less 1,5 million customers.
Business opportunities
A niche worth of value

Marketplace
Self Provisioning E-commerce
Competitors
Our main competitors come from abroad
( e-bay, shopify, volusion, tictail, weebly … ).
What about italy? Italian makers mainly use e-bay, shopify,
pagine gialle and digital agencies.
Stylenda is a platform made by italians for italians.

After the launch of stylenda.com in March 2014, we got
many requests from Italian craftsmen and stylists to assist
them to sell online. They just need a beautiful, cheap and
user-friendly way to promote their unique products. !
!
Stylenda is the answer:!
- Self Provisioning E-commerce Platform and marketplace of
made in italy.
- Low cost
- No market barriers
- Support and law + customs integrations (choose your
markets)
- Great visibility in the showcase stylenda.com
Value proposition

Road Map
December
2013
March
2014
April/May
2014
October
2014
January
2015
Stylenda srl is born
Launch of stylenda.com as menswear e-shop
Report on Rai Television - Stand at Smau Fair and
Origin Fair - Silicon Valley Networking
Beta self provisioning e-commerce platform
Go to market with sponsorship of Confartigianato
( 700k members )

lovely made in italy
Marco Martini
H-Farm
Matteo Bardi Renato Cason
Elisa SciasciaAlessio Patron
Marco Nardin
CEO FRONT-END DEVELOPER SOCIAL MEDIA MANAGER
STYLIST
INCUBATOR
BACK-END DEVELOPER
PRESIDENT CONFARTIGIANATO
Stylenda Srl
Treviso (Italy)
info@stylenda.com
www.stylenda.com

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Pitch

1. Self Provisioning E-commerce Platform lovely made in italy

2. Self Provisioning E-commerce Platform ! make online storefronts easily accessible and creatable by Italian Products Stylenda.com Open your e-commerce Sell in the world Artisans, SMEs, Designers, Stylists, Artists! ! 100% Made in Italy E-Commerce Platform

3. lovely made in italy How it works 1) Choose your theme 2) Insert your data 3) Insert your products from the web or mobile Approvation by Stylenda Your E-commerce is READY stylenda.com/yourstore

4. Add-ons FREEMIUM MODEL Service Business model

5. PayPal Integration! FREE Google Analytics! FREE Feedback ! FREE Social Share ! FREE Redirect domain! 1 Eu/month Coupon/Gift card! 5 Eu/month UpSelling! 5 Eu/month Live Chat! 5 Eu/month Contact form! 5 Eu/month Custom invoices! 5 Eu/month Back in stock! 5 Eu/month Newsletter! 5 Eu/month Add-ons

6. Google AdWords Packet - 3 bids: 200 Eu - 20% fee 500 Eu - 15% fee 1000 Eu - 10% fee Facebook Advertising - 3 bids: 200 Eu - 20% fee 500 Eu - 15% fee 1000 Eu - 10% fee Photo shooting! Translations! Telephone support! Logos proposals! Custom layout! Web marketing ! Services

7. Made in italy perception in the world most representative sector: Fashion and accessories 100% Food and wine 90% Furniture and design 70% survey kpmg 2011 Our customers are artisans, SMEs, designers, stylists, artists 100% Made in Italy: let’s bring them online! We predict a target market of more less 1,5 million customers. Business opportunities A niche worth of value

8. Marketplace Self Provisioning E-commerce Competitors Our main competitors come from abroad ( e-bay, shopify, volusion, tictail, weebly … ). What about italy? Italian makers mainly use e-bay, shopify, pagine gialle and digital agencies. Stylenda is a platform made by italians for italians.

9. After the launch of stylenda.com in March 2014, we got many requests from Italian craftsmen and stylists to assist them to sell online. They just need a beautiful, cheap and user-friendly way to promote their unique products. ! ! Stylenda is the answer:! - Self Provisioning E-commerce Platform and marketplace of made in italy. - Low cost - No market barriers - Support and law + customs integrations (choose your markets) - Great visibility in the showcase stylenda.com Value proposition

10. Road Map December 2013 March 2014 April/May 2014 October 2014 January 2015 Stylenda srl is born Launch of stylenda.com as menswear e-shop Report on Rai Television - Stand at Smau Fair and Origin Fair - Silicon Valley Networking Beta self provisioning e-commerce platform Go to market with sponsorship of Confartigianato ( 700k members )

11. lovely made in italy Marco Martini H-Farm Matteo Bardi Renato Cason Elisa SciasciaAlessio Patron Marco Nardin CEO FRONT-END DEVELOPER SOCIAL MEDIA MANAGER STYLIST INCUBATOR BACK-END DEVELOPER PRESIDENT CONFARTIGIANATO Stylenda Srl Treviso (Italy) info@stylenda.com www.stylenda.com

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Pitch

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