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Alessio Patron

Su Misura Made in Italy is an e-commerce startup that sells customizable, high-quality menswear. It aims to address limitations of existing fashion e-commerce by offering a wider range of tailor-made products. The startup plans to launch with EU shipping and focus on key European markets through affiliate marketing and partnerships. It requests 250,000 euros in seed funding to cover team salaries, marketing, 3D product rendering, legal costs, and other expenses over the first year.

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Su Misura Made in Italy
Pitch deck
The Problem Fashion e-commerce, or prêt-à-porter
Competitors
The solution We sell a dream: • Tailor made menswear with customizable options • A wider range of products • Quality / Design / Style
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What else Brand Bottega12 Customer service Free shipping and free returns No warehouse Social
Market Fashion e-commerce in 2012: 120 billions euro Tailor made niche: 5 billions euro
Market Phase 1 • EU shipping • Focus Markets: UK, Italy, Germany, France • How: affiliate marketing, partnerships, social media (Facebook, Linkedin) Phase 2 • Worldwide shipping
Numbers A prediction of revenue of the first year of activity (amounts in euro, returns 10% of the sold products) N. Orders/Day 5 10 15 20 30 N. Orders/Year 1825 3650 5475 7300 10950 Total Turnover 547.500 1.095.000 1.642.500 2.190.000 3.285.000 % Bottega12 273.750 547.500 821.250 1.095.000 1.642.500 Returns’ Value (B12’s share) 27.375 54.750 82.125 109.500 164.250 B12’s Turnover 246.375 492.750 739.125 985.500 1.478.250 target: 15 sales per day
Investment Seeding capital request for the first 365 days Cost Item Amount (€) Team 80.000 Marketing and Adv. 140.000 Computer Graphics for 3D rendering 5.000 Legal and Adm. Consultancies 5.000 Photo studio 5.000 Packaging and labels 10.000 Translations 5.000 TOTAL 250.000
The team We are 4 guys, all living in Venice area, Italy Alessio Michele Ani, Eni and Michele are Patron Prandina developers Alessio manages the project and selects the makers We will release a Beta Ani Sinanaj Eni Sinanaj with real products within February 2013
Contacts Request an invitation at: www.bottega12.com Email: info@bottega12.com Phone : +39 338 72 82 839 Skype: CallBottega12 Facebook.com/bottega12

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Pitch deck

  • 1. Su Misura Made in Italy
  • 3. The Problem Fashion e-commerce, or prêt-à-porter
  • 5. The solution We sell a dream: • Tailor made menswear with customizable options • A wider range of products • Quality / Design / Style
  • 12. What else Brand Bottega12 Customer service Free shipping and free returns No warehouse Social
  • 13. Market Fashion e-commerce in 2012: 120 billions euro Tailor made niche: 5 billions euro
  • 14. Market Phase 1 • EU shipping • Focus Markets: UK, Italy, Germany, France • How: affiliate marketing, partnerships, social media (Facebook, Linkedin) Phase 2 • Worldwide shipping
  • 15. Numbers A prediction of revenue of the first year of activity (amounts in euro, returns 10% of the sold products) N. Orders/Day 5 10 15 20 30 N. Orders/Year 1825 3650 5475 7300 10950 Total Turnover 547.500 1.095.000 1.642.500 2.190.000 3.285.000 % Bottega12 273.750 547.500 821.250 1.095.000 1.642.500 Returns’ Value (B12’s share) 27.375 54.750 82.125 109.500 164.250 B12’s Turnover 246.375 492.750 739.125 985.500 1.478.250 target: 15 sales per day
  • 16. Investment Seeding capital request for the first 365 days Cost Item Amount (€) Team 80.000 Marketing and Adv. 140.000 Computer Graphics for 3D rendering 5.000 Legal and Adm. Consultancies 5.000 Photo studio 5.000 Packaging and labels 10.000 Translations 5.000 TOTAL 250.000
  • 17. The team We are 4 guys, all living in Venice area, Italy Alessio Michele Ani, Eni and Michele are Patron Prandina developers Alessio manages the project and selects the makers We will release a Beta Ani Sinanaj Eni Sinanaj with real products within February 2013
  • 18. Contacts Request an invitation at: www.bottega12.com Email: info@bottega12.com Phone : +39 338 72 82 839 Skype: CallBottega12 Facebook.com/bottega12