Pitch Deck Belezen
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The document outlines a proposed digital marketplace called Belezen that would provide on-demand beauty services in Brazil. It notes that the Brazilian beauty market is large but access to services is challenging due to time constraints and infrastructure issues. The proposed Belezen platform would allow users to book beauty services remotely from professionals or salons on their schedule at locations convenient to them.
Pitch Deck Belezen
- 1. A digital project for the Beauty market in Brazil
- 2. Brazil, Why ? Brazil is a symbolic highly place for beauty aficionados The Brazilian 束 beauty budget 損 exceed that of 束 eating budget 損. Brazilian Womens spend 20 to 35 minutes a day taking care of her hair, using an average of 5 products and take more or less 2 or 3 showers a day source: LOr辿al Brazil 1 Beauty Salon per 350 Brazilians A strong need to follow the trend in Fashion and Beauty
- 3. BUDGETARY CONSTRAINTS Low purshasing power, raising taxes. 8% growth of the cosmetics market in Brazil in 2015. (source: lOreal) / 40 billion dollars per year in beauty products and services (source: lOreal). ECONOMIC CRISIS Unemployment DEEP-SEATED CRISIS OF TRUST Foreign companies fears for investing in brasilia markets. Current climate in Brazil and the Social and Economic Challenges Beauty Market in Brasil : 564.188 micro entreprises source: Sebrae // The 束empregos bicos 損 phenomenom increasing. Success of Uber in Brazil leads to an explosion of informal jobs.
- 4. Traffic jam due to a lack of infrastructure (ex: Sao Paulo) Two main challenges puzzles of beauty services access in Brazil Time-Consuming professional lives Long working hours
- 5. A collaborative marketplace dedicated to on-demand beauty services from beauty addicts. BELEZEN A Digital Solution for Beauty Market in Brazil (1/2):
- 6. BELEZEN A Digital Solution for Beauty Market in Brazil (2/2): Select your service, Choose a zenista, Book an appointment, Sit and Relax
- 7. User Zenistas Brands Easy Access to Services Sales Force Partenship New products, experiences Visibility extra-income BELEZEN A win-win opportunities for everyones
- 8. Booking a service anyplace : at home, at work, Booking a service anytime Zenistas reviews, rating and comments Tailored Service and advices for all budgets Access given to a database full of professional and enthousiatic BELEZEN A win-win opportunities for users
- 9. Create and Raise a profil by uploading photos Boost your visibility . 3 Types of Registrations as 束 Zenista 損 : Apaixonada Professionel Salon Organize and manage their schedules and geographic zones. Registration is easy and totally free. Belezen: a perfect way to supplement their income. Express themselves and monetize their expertise. BELEZEN A win-win opportunities for Zenistas
- 10. BELEZEN A win-win opportunities for Brands Consumer Opinion about the brands New channel for product promotion and distribution Target new clients (eg nappies)
- 11. The marketplace's business model Financially valuing product recommendations and social links Communication operations with beauty / wellness brands Valuing appointment-taking with brand product counselors BUSINESS MODEL Each service commissioned Beauty salons: 10% Independent professionals: 15% Services via conciergie system: 15% + 10% charged to the customer Product placements Sponsored e-mailings Sponsoring (events, e-mailings...) Counselor rental space for presentations and appointments 10 per counselor page and per month Highly developed home selling market. For example, Natura Brasil employs 1 million product counselors in Brazil.
- 12. TEAM