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Designed by New Haircut
page 1
Designed by New Haircut
page
Our goal is help Customers to get organic grocery within shortest
possible time without the hassle by bring the supermarket at home
01. Elevator Pitch
1
Designed by New Haircut
page
02. The Problem
- People who find it difficult to go out for grocery shopping elderly people, people
with disability.
- Professionals with busy schedule.
- Expatriate people.
First Problem
- The problem of payment, queues and congestion when paying for my
purchases.
Second Problem
2
Designed by New Haircut
page
03. Market Opportunity
Market Opportunity Header
Egypt's total e-commerce market is worth $1.3 billion.

Our target is reach the total transactions equal to $1.3
million in Egypt through 4 years.
$1.3B
Total e-commerce market
$1.3M
Freshmart market
3
Designed by New Haircut
page 4
04. The Solution
- Quick and easy accessibility view, compare and buy items easy through
mobile app.
- Economical buy items at comparatively lesser price than local grocery
store.
First Solution
- Convenience: buying grocery online is more convenient and saves
time.
- Save on fuel for visiting local grocery store.
- Avail discounts and deals.
Second Solution
- We have a team working on all solutions to facilitate process of the
purchase and payment of customers, which contributes to the goal of the
app.
Third Solution
Designed by New Haircut
page 5
05. Product Demo
Skip the shopping trip and get your purchases through shopping at Freshmart app, it
is the easiest way to order your purchases and have delivered to you doorstep
depending on your location, we offer a convenient and seamless shopping experience.
Designed by New Haircut
page 6
06. Business Model
AdsSaas Others
We have three main revenue sources
Online grocery sales.
Sales Commission.
Premium ad services.
On-site promotion for grocery
sellers.
Hosting banners ads.
Start blog and publish
sponsored content on it.
Sell user data to market research
firms.
Subscriptions or Memberships
cost.
Designed by New Haircut
page 7
07. Growth Strategy
TacticalStrategic
We have planned an aggressive
digital marketing campaign.
We have planned an offline
marketing through farms.
Technology
Participate in various events.
Speaking opportunities, etc.
Freshmart beta will launch
December (2017), after which we
will work on building the final
platform based on all feedback
received.
Designed by New Haircut
page 8
08. Key Metrics
ENGAGEMENTCUSTOMERS MONETIZATION
1K 10K $15K
MAUs MRRNew signups / mo
Designed by New Haircut
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9. Financial Projections
Notes / Years 2018 2019 2020
Operations (MMs) 630,000 765,000 800,000
Revenue (MMs) 500,000 700,000 850,000
Gross Profit (MMs) (130,000) (65,000) 50,000
EBITDA (MMs)
Designed by New Haircut
page 10
10. Competitive Landscape
Category Groceries Groceries Groceries
Groceries &
Others items
Major cities 4 cities Two cities 21 cities 14 cities
Selection
Many grocery
partners
Many grocery
partners
Only goods in
knockmart
Only goods in
Dakakyn
Inventory NO NO Yes Yes
Delivery Same day Second day 30 -90 Minutes Same day
Designed by New Haircut
page
I am Entrepreneur, have +4 experience in entrepreneurship. Right now, I'm
looking for chance to start my startup change my country & world.
Omar Krakiry
CEO & FOUNDER
11. Our Team
11
Designed by New Haircut
page
Launch beta app
12
12. Timeline
Ideation, Market
research
Online / Offline
Marketing
Business plan
Now
Prototype
May 2017
August 2017
October 2017 November 2017
January 2018
Designed by New Haircut
page 13
13. Funding Needs
100 K
Marketing
Digital marketing campaign
Application
Development application and website
H.Q
Rent, payroll, processing headquarters and company
registration
Designed by New Haircut
page 14
14. Contact Info
facebook.com/FreshmartEG
angel.co/FreshmartEG
(011) 11366-6094
linkedin.com/FreshmartEG
f6s.com/FreshmartEG
Designed by New Haircut
page
Thanks!Any questions?
15

More Related Content

Pitch deck freshmart

  • 1. Designed by New Haircut page 1
  • 2. Designed by New Haircut page Our goal is help Customers to get organic grocery within shortest possible time without the hassle by bring the supermarket at home 01. Elevator Pitch 1
  • 3. Designed by New Haircut page 02. The Problem - People who find it difficult to go out for grocery shopping elderly people, people with disability. - Professionals with busy schedule. - Expatriate people. First Problem - The problem of payment, queues and congestion when paying for my purchases. Second Problem 2
  • 4. Designed by New Haircut page 03. Market Opportunity Market Opportunity Header Egypt's total e-commerce market is worth $1.3 billion. Our target is reach the total transactions equal to $1.3 million in Egypt through 4 years. $1.3B Total e-commerce market $1.3M Freshmart market 3
  • 5. Designed by New Haircut page 4 04. The Solution - Quick and easy accessibility view, compare and buy items easy through mobile app. - Economical buy items at comparatively lesser price than local grocery store. First Solution - Convenience: buying grocery online is more convenient and saves time. - Save on fuel for visiting local grocery store. - Avail discounts and deals. Second Solution - We have a team working on all solutions to facilitate process of the purchase and payment of customers, which contributes to the goal of the app. Third Solution
  • 6. Designed by New Haircut page 5 05. Product Demo Skip the shopping trip and get your purchases through shopping at Freshmart app, it is the easiest way to order your purchases and have delivered to you doorstep depending on your location, we offer a convenient and seamless shopping experience.
  • 7. Designed by New Haircut page 6 06. Business Model AdsSaas Others We have three main revenue sources Online grocery sales. Sales Commission. Premium ad services. On-site promotion for grocery sellers. Hosting banners ads. Start blog and publish sponsored content on it. Sell user data to market research firms. Subscriptions or Memberships cost.
  • 8. Designed by New Haircut page 7 07. Growth Strategy TacticalStrategic We have planned an aggressive digital marketing campaign. We have planned an offline marketing through farms. Technology Participate in various events. Speaking opportunities, etc. Freshmart beta will launch December (2017), after which we will work on building the final platform based on all feedback received.
  • 9. Designed by New Haircut page 8 08. Key Metrics ENGAGEMENTCUSTOMERS MONETIZATION 1K 10K $15K MAUs MRRNew signups / mo
  • 10. Designed by New Haircut page 9 9. Financial Projections Notes / Years 2018 2019 2020 Operations (MMs) 630,000 765,000 800,000 Revenue (MMs) 500,000 700,000 850,000 Gross Profit (MMs) (130,000) (65,000) 50,000 EBITDA (MMs)
  • 11. Designed by New Haircut page 10 10. Competitive Landscape Category Groceries Groceries Groceries Groceries & Others items Major cities 4 cities Two cities 21 cities 14 cities Selection Many grocery partners Many grocery partners Only goods in knockmart Only goods in Dakakyn Inventory NO NO Yes Yes Delivery Same day Second day 30 -90 Minutes Same day
  • 12. Designed by New Haircut page I am Entrepreneur, have +4 experience in entrepreneurship. Right now, I'm looking for chance to start my startup change my country & world. Omar Krakiry CEO & FOUNDER 11. Our Team 11
  • 13. Designed by New Haircut page Launch beta app 12 12. Timeline Ideation, Market research Online / Offline Marketing Business plan Now Prototype May 2017 August 2017 October 2017 November 2017 January 2018
  • 14. Designed by New Haircut page 13 13. Funding Needs 100 K Marketing Digital marketing campaign Application Development application and website H.Q Rent, payroll, processing headquarters and company registration
  • 15. Designed by New Haircut page 14 14. Contact Info facebook.com/FreshmartEG angel.co/FreshmartEG (011) 11366-6094 linkedin.com/FreshmartEG f6s.com/FreshmartEG
  • 16. Designed by New Haircut page Thanks!Any questions? 15