Pitch - Jack Waite
- 2. THE BRIEF “You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.”
- 3. HOW I MET THE BRIEF To ensure that I am able to meet the brief I have done the following: →ABC1 →Ensure that the quality is high →Fill a gap in the market so it is commercially viable →“technology/Alternate technology magazine for 16-25 year olds →Self Financed through sales and advertising
- 5. HOW AM I GOING TO APPEAL TO THEM 1. Use brands and makes that the target audience will be familiar with 2. Have models styled in a similar dress style to the target audience 3. Have articles based around what the target audience want to read 4. Use language and paragraph lenths that are suitable
- 6. SECONDARY AUDIENCE The secondary audience for my magazine will include current readers of the Northern Echo, parents , children, the elderly, theoretically anyone who can come into contact with my magazine . Therefor to avoid insulting or offending them the magazine will have. ? No Taboo Language ? No inappropriate content ? No Nudity
- 7. CONSTRAINTS- THE PCC The PCC (Press Complaints Commission) is an organization that investigates and deals with complaints from members of the public about the content of magazines and newspapers. They have 16 codes that all newspapers and magazines must follow. To ensure that I do not break any codes I have created 5 golden rules that I must follow.
- 8. 5GOLDENRULES
- 9. BRIEFING MY IDEA I briefed my idea which involved discussing the genre and design, target audience and article ideas and gained this feedback “It is good that your magazine is Incorporating local people from the area” “Your genera is unique and quite original” “Concept is good” “I like the quickness of the articles, As they sound like they are gong to be very interesting to read”
- 10. GENERA RESEARCH
- 13. THEREFOR I WILL INCLUDE ? A three colour pallet for each article ? Fill empty space on the page ? San Serif fonts ? A mix of male and female models ? Break out boxes
- 14. MY UPS Not only does my magazine concentrate on traditional technology magazine themes it also shows the negative dangerous sides of technology that other magazines in this genera will not want to cover in there article and imagery
- 15. MOCKUP 1
- 16. MOCK UP 2
- 17. MOCK UP 1 FEEDBACK “Images link well to the story” “Good use of quotes to fill the space around the image “ “The red adds to the story as It has lots on connotations that relate to the story” “good use of break out boxes to break up th Story and the text on the page” “its still light and upbeat even though there Lots of statistics used “ “Images need to be more diversified to relate to a wider audience ” “The text is too blocked together on the page “
- 18. MOCK UP 2 FEEDBACK “Images link well to the story” “Good use of quotes to fill the space around the image “ “The different shades of the color complem each other on the page ” “The fonts you have chosen for the magazi Easy and simple to read ” “its still light and upbeat even though there Lots of statistics used “ “Images need to be more diversified to relate to a wider audience ” “The text is too blocked together on the page “ “The smaller images is lost on the page”
- 19. MAGAZINE NAME ENLIGHTEN My magazine name “Enlighten” holds the meaning of “shed light on” which is what I would like my magazine to do, I would like it to be able to shed light on subjects that normal mainstream magazines leave out and educate my target audience on these issues which may interest them.
- 20. THE AIMS - All readers are able to relate to an article - Discusses topics which are rarely touched on - In-depth and understandable to bright and intelligent readers - Doesn’t create stereotypes or discriminate ENLIGHTEN
- 21. FONT AND COLOR
- 22. OVERALL PRODUCT Front cover Content Article 1 –Does not compute dating Article 2 – Not another addiction Article 3 – Become a YouTube Sensation
- 23. FRONT COVER Images – active, ideal, window to future self, mid-range Layout – clear, professional, exciting, explosive Fonts – bold, capitalised, clear, (sans) serif Colours – black, red, white, bright
- 24. CONTENT PAGE Images – active, close up explosive Layout – clear, classy, professional, explosive Fonts – bold, serif, clear Colours – bright, rule of 3 (black, red, black, white )
- 25. DPS 1 Images – static, black and white, mid-range Layout – clear, spread out Fonts – serif fonts, clear, bold, Colours – black and white, Red
- 26. DPS 2 Images – static, black and white, green, mid-range Layout – clear, spread out Fonts – serif fonts, clear, bold, Colours – black and white, Green
- 27. DPS 3 Images – static, black and white, mid-range Layout – clear, spread out Fonts – serif fonts, clear, bold, Colours – black and white, Red
- 28. MINI CONCLUDING ? 16 Pages ? A4 Paper Size ? Price ?2.50 ? 1/3 Adverts ? Distributing 11,000 copies using a well known distrobutor with contacts in the North East
- 30. PERSONNEL RATES Staff Rate (per hour) Journalists ?25.00 Photographers ?20.00 Models ?15.00 Subeditors ?8.00 Researchers ?10.00 Lighting assistant ?15.00 Make up assistants ?10.00 Other ?15.00
- 31. PERSONNEL EXPENDITURE Journalists Photographers Models Subeditors Researchers Lighting assistant Make up assistants Other
- 32. EQUIPMENT COSTS Item Price Per Hour Studio space rental: 30 Flash lighting studio kit: 90 Camera: 40 Additional lens hire: 0 QE indemnity insurance: 100 per day Travel: 0 Props: 100
- 33. EQUIPMENT EXPENDITURE Total cost Studio space rental: Flash lighting studio kit: Camera: Additional lens hire: QE indemnity insurance: Travel: Props:
- 34. TOTAL EXPENDITURE Item Cost Editorial Personnel ?2709 Equipment ?8300 Printing ?2239.04 TOTAL EXPENDITURE ?13248.04 Editorial Personnel Equipment Printing
- 35. RATE CARD Page Cost Double Page Spread ?1750.00 Full Page ?900.00 Half Page ?475.00 Quarter Page ?237.50 1/8 Page ?150.00 Outside Back ?1250.00 Inside Front ?1000.00 Classified column ?18.00
- 36. ADVERTISING SALES Back cover, ?1,250.00 Inside front, ?1,000.00 Inside back, ?0.00 Double page spread, ?0.00 Full page, ?900.00 Half page, ?950.00 Quarter page, ?0.00 Eighth Page, ?600.00
- 37. PREDICTED SALES INCOME ?2.50 Cover Price 11000 Estimated Sales X ?27500.00
- 38. TOTAL INCOME Advertising income Sales income =?32200.00
- 39. NET PROFIT ?18951.53 Minus the 50% for the distribut Wholesaler Makes the final income ?9475.77
- 40. MY BRIEF “You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.”
- 41. THANK YOU AND QUESTIONS ENLIGHTEN