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Buzzoole, spot influencers

Fabrizio Rinaldi
Fabrizio Rinaldi

This document describes Buzzoole, an influence engine optimization platform that allows companies to identify trendsetters in their niche markets and generate word-of-mouth marketing in an automated way. Buzzoole identifies influencers for brands to target and notifies them of special offers to incentivize positive reviews and posts. Brands can monitor results and virality generated. The platform aims to make influence a new payment method and help users optimize their online presence and influence in exchange for special offers from brands.

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The easiest way to optimize the online presence, increase influence and be rewarded The best way for startups, SMEs and top business to generate W.O.M.
PRODUCT MARKET FIT Brands spend lots of money to Receive special offers is the identify people on which focus most common reason why their communication efforts users choose to follow a (INFLUENCERS) to turn them brand on social media into BRAND AMBASSADOR. (50% according to eCircle) Buzzoole is the first INFLUENCE ENGINE OPTIMIZATION PLATFORM that allows companies, to identify the trend setters of their niche market and generate word of mouth in a fully automated way
INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything Every year, 500 billion consumer opinions are shared online
INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything 49% Online users decide to buy a product after reading the review on a blog or social network Forrester 2010
INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything Investments in generation of W.O.M. are the most profitable type of spending for every dollar invested Nielsen 2012
? MARKET NEEDS MARKET NEEDS
MARKET NEEDS 01 UNDERSTANDING INFLUENCE NOT MEASURE POPULARITY
MARKET NEEDS 02 W.O.M. FOR SMEs NOT JUST FOR TOP BRANDS
USER PROFILE - PREVIEW
BRANDS - SET THE CAMPAIGN 01 You can set the campaign identifying influencers by level, geographical area, topic and keyword. You can set the budget you want
NOTIFICATION The profiles you have selected will receive a notification of your 02 special offer (discount, gift, event invitation, product testing) and your product brief. They will then decide whether to join the campaign or decline your invitation. X
PUBLISHING All users who choose to join the campaign can now publish an 03 article on their blog or a post on a social profile giving their own personal feedback and thus increasing WOM about your product! X X
MONITORING 04 The brand pays according to the publications obtained (CPP) and can monitor results, and the virality generated from our LIVE tracking dashboard
? USERS WHY USERS WILL JOIN US?
OUR VISION INFLUENCE WILL BECOME AN ALTERNATIVE PAYMENT METHOD
MARKET - STRATEGY FOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW US TO: HAVE HUGE SCALABILITY BECOME THE FIRST W.O.M. PLATFORM FOR STARTUPS AND SMEs IMPOSE US AS THE GOOGLE ADWORDS OF BUZZ MARKETING
KEY CONCEPTS Brands can easily identify the trend setters of their niche market and generate word of mouth through them by rewarding with a special offer in a fully automated way Agencies will have special profiles to manage different costumers campaigns and can also buy a premium profile that enable them to access our premium influencers search engine Users can optimize their digital activity and online presence to get in touch with companies interested in making they test their products, rewarding them with special offers or inviting them to exclusive events. Through our tools, we will guide users to increase their digital influence and outreach in their expertise areas!
MARKETERS WANT IT In bocca al lupo per la vostra bellissima idea... Pierluigi - Digital Strategist Nelle agenzie in cui ho lavorato finora lesigenza di uno strumento del genere si 竪 sentita eccome. Sono molto curiosa Maria - Community Manager La vostra idea spacca.. quante volte ve labbiamo detto in chat? Lo vogliamo tutti! per嘆 fateci uno sconto Damiano - Startupper Deve vincere Buzzoole, perch竪 se vengono finanziati noi ci facciamo sicuramente la campagna marketing con loro! Marco - Startupper
PEOPLE WANT IT 2.800 LIKES 6.500 SUBSCRIPTIONS
TEAM FABRIZIO PERRONE - CEO (Founder) Marketing & Account Director Serial startupper since 2007 Managing Director of Fan Media Lecturer of New Marketing at IED in Milan GENNARO VARRIALE - CTO (Co-Founder) Platform Development & Managing Hacker, SW Architect & Blogger Founder of Pingram.me. Copied in Silicon Valley LUCA CAMILLO - WEB DEVELOPER (Partner) Platform Development & Managing Guru of Programming and systems engineering Project Manager LUCA PIGNATARO - ART DIRECTOR (Co-Founder) Web-design & Communication Designer selected by "Web Design Index by Content 05" FABRIZIO RINALDI - COMMUNITY MANAGER (Partner) Influencer recruiting and Managing Social Media Manager 3 yrs Experience in Buzz Marketing Industry
EXIT STRATEGY These Guys Will Want It 40M $ venture capital 35M $ venture capital 25M $ venture capital 8M $ acquired from AOL 100M$ 3M $
THANKS! Winner of the incubation process to VULCANICA- MENTE, dal Talento allImpresa (Jun-12) Selected for the finals of Springboard UK-Italy (Sep-12) Among the eight projects selected by startcup registro.it to be presented to investors during the Internet festival of Pisa (Sep-12) Selected by The Founder Institute for Rome edition fall 2012 (Sep-12) Finalist at Wind Business Factor (Oct-12) Winner of La Battaglia delle Idee by Ninja Marketing and Comune di Napoli with Microsoft Bizspark program access (Oct-12) Insered in the shortlist WCAP 2012 (Nov-12) Buzzoole : Like Google, but in Buzz Marketing...

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Buzzoole, spot influencers

  • 1. The easiest way to optimize the online presence, increase influence and be rewarded The best way for startups, SMEs and top business to generate W.O.M.
  • 2. PRODUCT MARKET FIT Brands spend lots of money to Receive special offers is the identify people on which focus most common reason why their communication efforts users choose to follow a (INFLUENCERS) to turn them brand on social media into BRAND AMBASSADOR. (50% according to eCircle) Buzzoole is the first INFLUENCE ENGINE OPTIMIZATION PLATFORM that allows companies, to identify the trend setters of their niche market and generate word of mouth in a fully automated way
  • 3. INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything Every year, 500 billion consumer opinions are shared online
  • 4. INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything 49% Online users decide to buy a product after reading the review on a blog or social network Forrester 2010
  • 5. INTRO - INFLUENCER MARKET INFLUENCER The Power to Change Anything Investments in generation of W.O.M. are the most profitable type of spending for every dollar invested Nielsen 2012
  • 7. MARKET NEEDS 01 UNDERSTANDING INFLUENCE NOT MEASURE POPULARITY
  • 8. MARKET NEEDS 02 W.O.M. FOR SMEs NOT JUST FOR TOP BRANDS
  • 9. USER PROFILE - PREVIEW
  • 10. BRANDS - SET THE CAMPAIGN 01 You can set the campaign identifying influencers by level, geographical area, topic and keyword. You can set the budget you want
  • 11. NOTIFICATION The profiles you have selected will receive a notification of your 02 special offer (discount, gift, event invitation, product testing) and your product brief. They will then decide whether to join the campaign or decline your invitation. X
  • 12. PUBLISHING All users who choose to join the campaign can now publish an 03 article on their blog or a post on a social profile giving their own personal feedback and thus increasing WOM about your product! X X
  • 13. MONITORING 04 The brand pays according to the publications obtained (CPP) and can monitor results, and the virality generated from our LIVE tracking dashboard
  • 15. OUR VISION INFLUENCE WILL BECOME AN ALTERNATIVE PAYMENT METHOD
  • 16. MARKET - STRATEGY FOCUS ON THE AUTOMATED WEB CHANNEL WILL ALLOW US TO: HAVE HUGE SCALABILITY BECOME THE FIRST W.O.M. PLATFORM FOR STARTUPS AND SMEs IMPOSE US AS THE GOOGLE ADWORDS OF BUZZ MARKETING
  • 17. KEY CONCEPTS Brands can easily identify the trend setters of their niche market and generate word of mouth through them by rewarding with a special offer in a fully automated way Agencies will have special profiles to manage different costumers campaigns and can also buy a premium profile that enable them to access our premium influencers search engine Users can optimize their digital activity and online presence to get in touch with companies interested in making they test their products, rewarding them with special offers or inviting them to exclusive events. Through our tools, we will guide users to increase their digital influence and outreach in their expertise areas!
  • 18. MARKETERS WANT IT In bocca al lupo per la vostra bellissima idea... Pierluigi - Digital Strategist Nelle agenzie in cui ho lavorato finora lesigenza di uno strumento del genere si 竪 sentita eccome. Sono molto curiosa Maria - Community Manager La vostra idea spacca.. quante volte ve labbiamo detto in chat? Lo vogliamo tutti! per嘆 fateci uno sconto Damiano - Startupper Deve vincere Buzzoole, perch竪 se vengono finanziati noi ci facciamo sicuramente la campagna marketing con loro! Marco - Startupper
  • 19. PEOPLE WANT IT 2.800 LIKES 6.500 SUBSCRIPTIONS
  • 20. TEAM FABRIZIO PERRONE - CEO (Founder) Marketing & Account Director Serial startupper since 2007 Managing Director of Fan Media Lecturer of New Marketing at IED in Milan GENNARO VARRIALE - CTO (Co-Founder) Platform Development & Managing Hacker, SW Architect & Blogger Founder of Pingram.me. Copied in Silicon Valley LUCA CAMILLO - WEB DEVELOPER (Partner) Platform Development & Managing Guru of Programming and systems engineering Project Manager LUCA PIGNATARO - ART DIRECTOR (Co-Founder) Web-design & Communication Designer selected by "Web Design Index by Content 05" FABRIZIO RINALDI - COMMUNITY MANAGER (Partner) Influencer recruiting and Managing Social Media Manager 3 yrs Experience in Buzz Marketing Industry
  • 21. EXIT STRATEGY These Guys Will Want It 40M $ venture capital 35M $ venture capital 25M $ venture capital 8M $ acquired from AOL 100M$ 3M $
  • 22. THANKS! Winner of the incubation process to VULCANICA- MENTE, dal Talento allImpresa (Jun-12) Selected for the finals of Springboard UK-Italy (Sep-12) Among the eight projects selected by startcup registro.it to be presented to investors during the Internet festival of Pisa (Sep-12) Selected by The Founder Institute for Rome edition fall 2012 (Sep-12) Finalist at Wind Business Factor (Oct-12) Winner of La Battaglia delle Idee by Ninja Marketing and Comune di Napoli with Microsoft Bizspark program access (Oct-12) Insered in the shortlist WCAP 2012 (Nov-12) Buzzoole : Like Google, but in Buzz Marketing...