The document discusses how digital technologies like smartphones and beacons have changed customer habits and the retail experience. Beacons use Bluetooth to communicate with smartphones and exchange information to attract customers with push notifications. The system discussed aims to reinvent the in-store experience through features like wishlists, social sharing, mobile payment, and using customer information for market research to create value.
3. For the SHOPS, not much has changed
with the advent of the digital age.
But it is divided into two distinct parts
4. THE WORLD GOES FASTER
Smartphone,
this new device that almost everyone has
in their own pockets has changed our habits,
the way we use the network, to play, to relate to others.
Antonio Moro Itomi" (leganerd) 2014
7. BEACONS
Our engine
Beacons are new devices based
on the BTLE technologies
(bluetooth low energy) that exploit
the innovative Bluetooth 4.1 proximity protocol.
Devices are able to communicate with smartphones
and exchange information with
them, using the iBeacon 速 protocol.
8. Create engagement
Your smart store
with Beacons
inside and outside
can attract customers
with a push noti鍖cation
PLEASE COME
ON IN ! :)
BEACONS