In this important session, learn how to pitch your business, whether in an elevator or in an investors board room. Conference attendees will learn the key elements of any good pitch, which will prepare them well for the optional Pitch Perfect Workshop and Idea Storm later in the conference.
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Pitch Perfect Workshop
1. You have 45 minutes.
I cant begin to tell you about our business
in 45 minutes!
Then you have a problem.
3. What is the best possible outcome for
todays meeting?
Realistic Expectations
Pique Interest
Provide Follow-on Information
Follow-up Meeting/Discussion
4. Who Are They?
What Do They Know?
What Is Important to Them?
What Do They Want?
5. Research in Advance:
Google
Their Background & Interests
Look for Connections
Degrees of Separation
6. Let me tell you about my company
Fortunately you have a big white board.
Molecule representations/structures
7. Available Time
Time of the Day
Other Presentations
Size of the Audience/Venue
Audience Demographics
Q & A Format?
8. 10 12 際際滷s
Simple Fonts
Fonts 24 Point or Larger
Your Logo on Template
Just Enough Essential Info
9. Jargon
More than 2 Layers of Bullet Points
Excessive Detail
Both Exhibits & Presentation
Complex Charts or Diagrams
17,576 & 456,976
10. Trade Show Display
3.5 Seconds
Twitter 140 Characters
Not 1,400
Brevity - Less is More
270 Words vs. 7,038 Words
Gettysburg Address vs. State of the Union
11. Investor Presentation:
Opening Statement What You Do 1 Minute
The Problem
Your Solution - Benefits
Opportunity/Market
Business Model
Competitive Landscape
Marketing & Sales
Management Team
Financial Summary
The Deal
12. Seek a Critical Audience
Video Record your Pitch
Time Your Presentation
Strategy to Handle Interruptions
Get Comfortable: Rinse & Repeat
13. Provide Info in Advance
Confirm Available Time & Agenda
Request that Audience Hold Questions
Ask: What do you want to know?
Read the Audience
Allow Time for Questions/Discussion
14. Back-up: Murphys Law
Presentation Digital & Hard Copy
Technology Tools Computers, Projectors
Handouts
Topics Only Prior to Presentation
Full Handout Following Presentation