The document is a pitch to the lead singer Adam with a revised idea for a music video. The original pitch had to be changed due to being unable to film at train stations and the singer's unavailability. The new pitch has Malkit singing as the artist in subway scenes and tells the story of a man who transforms from a business man into a homeless person after losing everything to drinking, which matches the song's lyrics about drinking and habits.
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Pitch Speech To Lead Singer Adam
1. Pitch Speech to lead singer Adam, for our
new idea.
Hi Adam, we hope you are well.
We have previously emailed to you our idea for a pitch for the music video.
Due to a number of reasons (e.g. unable to film on train stations and
platforms, and also the unfortunate factor of yourself being unavailable to
act) we have had no choice but to change the pitch for the final music video.
The new pitch will now include Malkit singing as the artist during the anchor
scenes, which will take place in the subway.
The narrative is now the story of a main protagonist, showing his
transformation as a high-class business man into a tramp after losing
everything to his drinking habits. This matches the lyrical content of both
drinking and of having a habit.