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SO Whats The Right
Way To Pitch Your
DEAL?
PITCH TO WIN
NO PRICE CONCESSIONS
NO SPECIAL TERMS
NO MAYBES
PITCH TO WIN
IN A VERY SHORT AMOUNT
OF TIME THERE IS A LOT
OF THINGS TO GET RIGHT
20 MINUTES
20 MINUTES IS ALL WE HAVE TO MAKE AN IMPACT
PITCH TO WIN
WHAT IS THE
RIGHT WAY?
TIME
NARRATIVE
FLOW
INCITING INCIDENT
PROTAGONIST INTRO
CHALLENGE
DIFFICULTY
ACCOMPLISHMENT
DENOUNCEMENT
BUYERS DO EXPECT THIS SEQUENCE, EXACTLY AND WILL
RESIST YOU IF YOU DO IT DIFFERENTLY
THE
BIG
IDEA
THE
PROBLEM
THE
SOLUTION
UPSIDE
POTENTIAL
VALUE
PROPOSITION
HOW
IT
WORKS
THE
ECONOMICS
THE
DEMO
THE
TEAM
THE
PRICING
PITCH TO WIN
A BETTER PITCH, NOT NECESSARY THE
BETTER PRODUCT OR SERVICE,
USUALLY WINS THE DEAL
WHY?
PITCH TO WIN
BECAUSE THE BUYERS BRAIN
THAT JUDGES A DEAL
THROUGH A PITCH - IS NOT
COGNITIVE - IT IS THE PRIMITIVE
CROC BRAIN
Pitches are sent from the modernand smartpart of the brain: the
neocortex. But they are received by a part of the brain that is 5 million
years older (and not as bright). This is a serious problem. If you want to
pitch anything successfully, you must bridge the gap between the way the
neocortex and croc brain see the world.
About The Brain
PITCH TO WIN
THATS WHY THE TRAINED
PROFESSIONAL WILL WIN
THE DEAL NEARLY EVERY
TIME
PITCH TO WIN
BECAUSE
THEY GET THE
SEQUENCE RIGHT
20 MINUTES
L E A R N T O
Set the Frame
E F F E C T I V E L Y
Tell the Story
H O W T O
Reveal the Intrigue
W H E N T O
Offer the Prize
E X A C T L Y H O W T O
Nail the Hookpoint
W I T H Z E R O E X T R A E F F O R T
Get the Deal
The S.T.R.O.N.G Method
SIX MODULES IN LIVE TRAINING
PITCH TO WIN
Learn The S.T.R.O.N.G. Method
Set
The
Frame
Tell
The
Story
Reveal
The
Intrigue
Offer
The
Price
Nail
The
Hookpoint
Get
The
Deal
Every meeting,
pitch and
presentation is a
social encounter
that is governed
by frames. Frames
are a point of
view, a
perspectivea
position. Frames
dont combine or
mix. They collide.
The strongest
frame always
wins.
When people
make decisions,
they often lapse
into an analytical
mindset, which
can be your
greatest obstacle
to closing a deal.
You must grab
your audiences
attention with a
provocative story
to break that
analytical
mindset.
Its easy for your
audience to get
distracted in the
middle of your
pitch. Get and keep
your audiences
attention
throughout by
provocatively using
the forces of
tension, including
risk, danger and
uncertaintyas
well as time
constraint.
You must
understand
how to turn
the tables in
any
arrangement
so your
target is
chasing you
to win your
attention
and respect.
Most final
decisions are
made on
emotion, not
logic. You
must lay the
final
groundwork
to get your
audience fully
emotionally
engaged in
your idea.
The last few
minutes of a
meeting are
the most
critical. Most
of us act
needy at
this point. You
must master
the art of
pulling away.
What Youll Learn
2.Why and when you should
push back on your target
after luring them in.
1.Why weaving intrigue into
your pitch will lure your
audience in every single
time.
3.
Why the alpha status holds
the most power, and when
you should grab this coveted
position.
4.Why youre guaranteed to
lost the deal by meeting
your target in a public
space.
5.The key triggers for getting
someones attention,
every time and so much
more.
Major concepts of
Pitch To Win
Engaging Content take
you on a deep-dive of
the revolutionary
strategies in Pitch To
Win. We address
common mistakes and
share real-life
experiences.
Summary:6 THINGS YOULL LEARN WITH PITCH TO WIN
Compare before
and after
PitchDecks
Great pitchdecks
create desire from
investors or buyers
of your product.
See how Pitch To
Win has
transformed
average decks into
a competitive
advantage that
closes deals.
How To Apply
A format to
develop your
comprehension of
how to apply Pitch
To Win to your
business.
1. 2. 3.
Learn what makes a
compelling pitch
Creating a great pitch
is hard work, but it is a
learnable skill. Dive
into the S.T.R.O.N.G.
method, from
developing narrative
to creating intrigue, to
prizing and ultimately
getting the deal.
Summary:6 THINGS YOULL LEARN WITH PITCH TO WIN
Discover the flaws
that undermine most
pitches
Let us show you the
common mistakes
that people make and
how to avoid them.
This knowlEDGE will
get you past
objections that might
have stalled you in
the past.
Get companion
material thats not
available elsewhere
For Pitch To Win, we
have gone through the
archives and rescued
the insights form the
cutting room floor to
share with you. A Lot
Of Sample Pitches and
PitchDecks are
provided
4. 5. 6.
PITCH TO WIN
The primary goal of this training is not
theory. It is application.
Youll see teardowns of pitchdecks.
Lots of examples, and role playing
And live demonstrations and more.
PITCH TO WIN
Duration: 3-4 Days of Training plus
Pitch Constructing and Practicing +
3 Follow up sessions (in person or
web enabled)
END RESULT:
Prepare, Practice & Immerse In Your
Own Pitch That Wins Every Time.

More Related Content

Pitch To Win

  • 1. SO Whats The Right Way To Pitch Your DEAL?
  • 2. PITCH TO WIN NO PRICE CONCESSIONS NO SPECIAL TERMS NO MAYBES
  • 3. PITCH TO WIN IN A VERY SHORT AMOUNT OF TIME THERE IS A LOT OF THINGS TO GET RIGHT 20 MINUTES 20 MINUTES IS ALL WE HAVE TO MAKE AN IMPACT
  • 4. PITCH TO WIN WHAT IS THE RIGHT WAY?
  • 6. BUYERS DO EXPECT THIS SEQUENCE, EXACTLY AND WILL RESIST YOU IF YOU DO IT DIFFERENTLY THE BIG IDEA THE PROBLEM THE SOLUTION UPSIDE POTENTIAL VALUE PROPOSITION HOW IT WORKS THE ECONOMICS THE DEMO THE TEAM THE PRICING
  • 7. PITCH TO WIN A BETTER PITCH, NOT NECESSARY THE BETTER PRODUCT OR SERVICE, USUALLY WINS THE DEAL WHY?
  • 8. PITCH TO WIN BECAUSE THE BUYERS BRAIN THAT JUDGES A DEAL THROUGH A PITCH - IS NOT COGNITIVE - IT IS THE PRIMITIVE CROC BRAIN
  • 9. Pitches are sent from the modernand smartpart of the brain: the neocortex. But they are received by a part of the brain that is 5 million years older (and not as bright). This is a serious problem. If you want to pitch anything successfully, you must bridge the gap between the way the neocortex and croc brain see the world. About The Brain
  • 10. PITCH TO WIN THATS WHY THE TRAINED PROFESSIONAL WILL WIN THE DEAL NEARLY EVERY TIME
  • 11. PITCH TO WIN BECAUSE THEY GET THE SEQUENCE RIGHT 20 MINUTES
  • 12. L E A R N T O Set the Frame E F F E C T I V E L Y Tell the Story H O W T O Reveal the Intrigue W H E N T O Offer the Prize E X A C T L Y H O W T O Nail the Hookpoint W I T H Z E R O E X T R A E F F O R T Get the Deal The S.T.R.O.N.G Method SIX MODULES IN LIVE TRAINING PITCH TO WIN
  • 13. Learn The S.T.R.O.N.G. Method Set The Frame Tell The Story Reveal The Intrigue Offer The Price Nail The Hookpoint Get The Deal Every meeting, pitch and presentation is a social encounter that is governed by frames. Frames are a point of view, a perspectivea position. Frames dont combine or mix. They collide. The strongest frame always wins. When people make decisions, they often lapse into an analytical mindset, which can be your greatest obstacle to closing a deal. You must grab your audiences attention with a provocative story to break that analytical mindset. Its easy for your audience to get distracted in the middle of your pitch. Get and keep your audiences attention throughout by provocatively using the forces of tension, including risk, danger and uncertaintyas well as time constraint. You must understand how to turn the tables in any arrangement so your target is chasing you to win your attention and respect. Most final decisions are made on emotion, not logic. You must lay the final groundwork to get your audience fully emotionally engaged in your idea. The last few minutes of a meeting are the most critical. Most of us act needy at this point. You must master the art of pulling away.
  • 14. What Youll Learn 2.Why and when you should push back on your target after luring them in. 1.Why weaving intrigue into your pitch will lure your audience in every single time. 3. Why the alpha status holds the most power, and when you should grab this coveted position. 4.Why youre guaranteed to lost the deal by meeting your target in a public space. 5.The key triggers for getting someones attention, every time and so much more.
  • 15. Major concepts of Pitch To Win Engaging Content take you on a deep-dive of the revolutionary strategies in Pitch To Win. We address common mistakes and share real-life experiences. Summary:6 THINGS YOULL LEARN WITH PITCH TO WIN Compare before and after PitchDecks Great pitchdecks create desire from investors or buyers of your product. See how Pitch To Win has transformed average decks into a competitive advantage that closes deals. How To Apply A format to develop your comprehension of how to apply Pitch To Win to your business. 1. 2. 3.
  • 16. Learn what makes a compelling pitch Creating a great pitch is hard work, but it is a learnable skill. Dive into the S.T.R.O.N.G. method, from developing narrative to creating intrigue, to prizing and ultimately getting the deal. Summary:6 THINGS YOULL LEARN WITH PITCH TO WIN Discover the flaws that undermine most pitches Let us show you the common mistakes that people make and how to avoid them. This knowlEDGE will get you past objections that might have stalled you in the past. Get companion material thats not available elsewhere For Pitch To Win, we have gone through the archives and rescued the insights form the cutting room floor to share with you. A Lot Of Sample Pitches and PitchDecks are provided 4. 5. 6.
  • 17. PITCH TO WIN The primary goal of this training is not theory. It is application. Youll see teardowns of pitchdecks. Lots of examples, and role playing And live demonstrations and more.
  • 18. PITCH TO WIN Duration: 3-4 Days of Training plus Pitch Constructing and Practicing + 3 Follow up sessions (in person or web enabled) END RESULT: Prepare, Practice & Immerse In Your Own Pitch That Wins Every Time.