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MaxLife Living Inc.

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Maxwell Mayes

際際滷 Deck for the TigerCage business competition. 5 minute time cap. MaxLife Living is a clothing company for athletically built guys. We're offering them a solution that mass-market clothing cannot.

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Athletic Fit Casual Wear
You can see the difference between the average body type and the athletic body type Ideal Measurements Average body type vs. Athletic Body type Average body type Overlaid on athletic build
Total: 3,556,200 Target Market 1.400.000 CrossFit Athletes 588.000 Are males & under 34 years old 382.200 Workout 4+ Days/wk Total U.S. Market CrossFit Athletes Males (<34) Workout 3-6 days/week FOCUS TARGET 3.556.200 Health Club Members 52.900.000 Health Club Members 7.617.600 Are males & under 34 years old 3.174.000 Workout 4+ Days/wk
Value Proposition QUALITY COMMUNITY FIT STYLE Our fit is one-of-a-kind and revolutionary for our market The MaxLife Fit 1 All of our clothing and products will sell are of premium quality The MaxLife Quality 2 We will be an involved part of our target markets community The MaxLife Style 3 We work hard to bring you stylish and timeless clothing The MaxLife Community 4
How Well Make Money : Revenue Streams Revenue Streams 10% T-SHIRTS $19.99 53% JEANS $150 35% Pants $150 4 % OTHER $410,765 12 months after investment $58,785 $239,980 $100,000 $12,000
WAY TO MARKET Offer updates about posts, and product offers to gain overall interest in website Email Marketing Search Engine has a high competition, so we would work more on organic search engine Search Engine Blog posts work on organic search engine optimization and drive users, also have experts write articles Blog Posts Already have Sam Dancer, CrossFit industry leader, have fitness models as sponsors, doing interviews, etc. Industry Leader Support Go to competitions, have a booth & sell at booth, also host competitions in bigger cities if possible Competition Involvement InstaGram posts, Facebook offers/ads and page, Twitter ads Social Media Marketing
MaxLife Living Inc.
Features Covered By Competitor Services Competitor Analysis Barbell ApparelSERVICE FEATURES Mass Market Athletic Fit MaxLife Apparel Bespoke TAILORED (ATHLETIC) FIT FLEXIBILITY (STRETCH) QUICK TURN-AROUND/CONVENIENCE DIVERSITY IN PIECES HIGH QUALITY
MaxLife Living Inc.
MaxLife Living Inc.
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 2015-2 2015-3 2015-4 2015-5 2015-6 Profit Gross Sales amount Cost Current & Projected Profit, Revenues, and Cost
Roll-Out Strategy INVESTMENT TigerCage Investment Revenues Anticipated Revenues Jean Production Jean Marketing Summer Line Development Summer Line Marketing Summer Line Production Continued Marketing
Athletic Fit Casual Wear
MaxLife Living Inc.
MaxLife Living Inc.
MaxLife Living Inc.
Investors Fashion tech Developer/producti on house Distribution center KEY PARTNERS R&D KEY ACTIVITIES Community establishment RELATIONSHIPS KEY RESOURCES Designs/patterns/u p to production Ultimate Athletic Fit VALUE PROPOSITION Premium Quality Connection to the market Connection to industry leaders CHANNELS Website COSTUMER SEGMENTS Bodybuilders Crossfit Athletes Serious Fitness Participants REVENUE STREAMS T-shirts Polo Shirts Button Downs COST STRUCTURE Design/Developme nt Production Professional Athletes Help through blog Competitions Social Media Magazines Personal assistance Co-Creation Design Production Distribution Community Involvement Marketing Raw materials (clothing & distribution) Social media/web/marketi ng mats. Raw material supplier Marketing firm Industry leaders Shorts Jeans Pants AccessoriesMarketing Marketing Customer support Research Event Attendance/Hostin

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MaxLife Living Inc.

  • 2. You can see the difference between the average body type and the athletic body type Ideal Measurements Average body type vs. Athletic Body type Average body type Overlaid on athletic build
  • 3. Total: 3,556,200 Target Market 1.400.000 CrossFit Athletes 588.000 Are males & under 34 years old 382.200 Workout 4+ Days/wk Total U.S. Market CrossFit Athletes Males (<34) Workout 3-6 days/week FOCUS TARGET 3.556.200 Health Club Members 52.900.000 Health Club Members 7.617.600 Are males & under 34 years old 3.174.000 Workout 4+ Days/wk
  • 4. Value Proposition QUALITY COMMUNITY FIT STYLE Our fit is one-of-a-kind and revolutionary for our market The MaxLife Fit 1 All of our clothing and products will sell are of premium quality The MaxLife Quality 2 We will be an involved part of our target markets community The MaxLife Style 3 We work hard to bring you stylish and timeless clothing The MaxLife Community 4
  • 5. How Well Make Money : Revenue Streams Revenue Streams 10% T-SHIRTS $19.99 53% JEANS $150 35% Pants $150 4 % OTHER $410,765 12 months after investment $58,785 $239,980 $100,000 $12,000
  • 6. WAY TO MARKET Offer updates about posts, and product offers to gain overall interest in website Email Marketing Search Engine has a high competition, so we would work more on organic search engine Search Engine Blog posts work on organic search engine optimization and drive users, also have experts write articles Blog Posts Already have Sam Dancer, CrossFit industry leader, have fitness models as sponsors, doing interviews, etc. Industry Leader Support Go to competitions, have a booth & sell at booth, also host competitions in bigger cities if possible Competition Involvement InstaGram posts, Facebook offers/ads and page, Twitter ads Social Media Marketing
  • 8. Features Covered By Competitor Services Competitor Analysis Barbell ApparelSERVICE FEATURES Mass Market Athletic Fit MaxLife Apparel Bespoke TAILORED (ATHLETIC) FIT FLEXIBILITY (STRETCH) QUICK TURN-AROUND/CONVENIENCE DIVERSITY IN PIECES HIGH QUALITY
  • 11. 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 2015-2 2015-3 2015-4 2015-5 2015-6 Profit Gross Sales amount Cost Current & Projected Profit, Revenues, and Cost
  • 17. Investors Fashion tech Developer/producti on house Distribution center KEY PARTNERS R&D KEY ACTIVITIES Community establishment RELATIONSHIPS KEY RESOURCES Designs/patterns/u p to production Ultimate Athletic Fit VALUE PROPOSITION Premium Quality Connection to the market Connection to industry leaders CHANNELS Website COSTUMER SEGMENTS Bodybuilders Crossfit Athletes Serious Fitness Participants REVENUE STREAMS T-shirts Polo Shirts Button Downs COST STRUCTURE Design/Developme nt Production Professional Athletes Help through blog Competitions Social Media Magazines Personal assistance Co-Creation Design Production Distribution Community Involvement Marketing Raw materials (clothing & distribution) Social media/web/marketi ng mats. Raw material supplier Marketing firm Industry leaders Shorts Jeans Pants AccessoriesMarketing Marketing Customer support Research Event Attendance/Hostin

Editor's Notes

  1. Look at different magazine advertising kits and look at the purchase rate of an ad Also use that information to get the ideal customer
  2. US Bureau of Labor Statistics over next 10 years increase in jobs in this industry by 23%
  3. Fit Ive talked about We offer the fit the quality the style and the community Quality is ______ Community is _____ Style is _____ (one point about each)
  4. Edit to match calculations below
  5. Dont get too involved in everything. Just say were going to try to utilize the spectrum of x, y, z, hit again on industry leaders before transition.
  6. Dont focus much on this, just speak about barbell apparel briefly This is what they offer, this is what we offer barbell focuses on this and look at what we focus on
  7. Dont focus on too much Only having two they funded this amount last May in 45 days
  8. Look at different magazine advertising kits and look at the purchase rate of an ad Also use that information to get the ideal customer
  9. This is Sam Dancer a leading CrossFit Athlete wearing our product in his videos. He endorses our products and what we stand for.
  10. Here are some jeans Ive retrofitted to fit me. I had to do so after they ripped walking into a football game