際際滷 Deck for the TigerCage business competition. 5 minute time cap.
MaxLife Living is a clothing company for athletically built guys. We're offering them a solution that mass-market clothing cannot.
2. You can see the difference between the
average body type and the athletic body
type
Ideal Measurements
Average body type vs.
Athletic Body type
Average body type
Overlaid on athletic build
3. Total: 3,556,200
Target Market
1.400.000
CrossFit Athletes
588.000
Are males &
under 34 years old
382.200
Workout 4+
Days/wk
Total U.S. Market
CrossFit
Athletes Males (<34) Workout
3-6 days/week
FOCUS TARGET
3.556.200
Health Club
Members
52.900.000
Health Club Members
7.617.600
Are males &
under 34 years old
3.174.000
Workout 4+
Days/wk
4. Value Proposition
QUALITY
COMMUNITY
FIT STYLE
Our fit is one-of-a-kind and
revolutionary for our market
The MaxLife Fit
1 All of our clothing and products
will sell are of premium quality
The MaxLife Quality
2
We will be an involved part of
our target markets community
The MaxLife Style
3 We work hard to bring you
stylish and timeless clothing
The MaxLife Community
4
5. How Well Make Money : Revenue Streams
Revenue Streams
10%
T-SHIRTS
$19.99
53%
JEANS
$150
35%
Pants
$150
4 %
OTHER
$410,765 12 months after investment
$58,785 $239,980 $100,000 $12,000
6. WAY TO MARKET
Offer updates about posts, and
product offers to gain overall
interest in website
Email Marketing
Search Engine has a high
competition, so we would work
more on organic search engine
Search Engine
Blog posts work on organic
search engine optimization and
drive users, also have experts
write articles
Blog Posts
Already have Sam Dancer,
CrossFit industry leader, have
fitness models as sponsors,
doing interviews, etc.
Industry Leader Support
Go to competitions, have a
booth & sell at booth, also host
competitions in bigger cities if
possible
Competition Involvement
InstaGram posts, Facebook
offers/ads and page, Twitter ads
Social Media Marketing
8. Features Covered By Competitor Services
Competitor Analysis
Barbell ApparelSERVICE FEATURES
Mass Market
Athletic Fit MaxLife Apparel Bespoke
TAILORED (ATHLETIC) FIT
FLEXIBILITY (STRETCH)
QUICK TURN-AROUND/CONVENIENCE
DIVERSITY IN PIECES
HIGH QUALITY
17. Investors
Fashion tech
Developer/producti
on house
Distribution center
KEY PARTNERS
R&D
KEY ACTIVITIES
Community
establishment
RELATIONSHIPS
KEY RESOURCES
Designs/patterns/u
p to production
Ultimate Athletic Fit
VALUE PROPOSITION
Premium Quality
Connection to the
market
Connection to
industry leaders
CHANNELS
Website
COSTUMER SEGMENTS
Bodybuilders
Crossfit Athletes
Serious Fitness
Participants
REVENUE STREAMS
T-shirts Polo Shirts
Button Downs
COST STRUCTURE
Design/Developme
nt
Production
Professional
Athletes
Help through blog
Competitions
Social Media
Magazines
Personal assistance
Co-Creation
Design
Production
Distribution
Community
Involvement
Marketing
Raw materials
(clothing &
distribution)
Social
media/web/marketi
ng mats.
Raw material
supplier
Marketing firm
Industry leaders
Shorts Jeans
Pants
AccessoriesMarketing
Marketing Customer support
Research
Event
Attendance/Hostin
Editor's Notes
Look at different magazine advertising kits and look at the purchase rate of an ad
Also use that information to get the ideal customer
US Bureau of Labor Statistics over next 10 years increase in jobs in this industry by 23%
Fit Ive talked about We offer the fit the quality the style and the community
Quality is ______
Community is _____
Style is _____ (one point about each)
Edit to match calculations below
Dont get too involved in everything. Just say were going to try to utilize the spectrum of x, y, z, hit again on industry leaders before transition.
Dont focus much on this, just speak about barbell apparel briefly
This is what they offer, this is what we offer barbell focuses on this and look at what we focus on
Dont focus on too much
Only having two they funded this amount last May in 45 days
Look at different magazine advertising kits and look at the purchase rate of an ad
Also use that information to get the ideal customer
This is Sam Dancer a leading CrossFit Athlete wearing our product in his videos. He endorses our products and what we stand for.
Here are some jeans Ive retrofitted to fit me. I had to do so after they ripped walking into a football game