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Piwik in enterprise munich 2014

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This document summarizes a presentation about using Piwik, an open source web analytics platform, in enterprise environments. It discusses Piwik's advantages over Google Analytics for enterprises, including data ownership and privacy compliance. It provides examples of how Piwik is used by enterprises for intranet tracking, data warehousing integration, and more. The presentation includes case studies of how governments and businesses like HP and a TV company use Piwik to meet their analytics needs. It also covers some of the challenges of working with enterprises and going global with a web analytics product.

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Piwik Meetup sponsors: Piwik in Enterprise-level environments Munich, 29th July 2014 Maciej Zawadziski
Piwik Meetup sponsors: INTRODUCTION Piwik in Enterprise-level environments
Piwik Meetup sponsors: Piwik in Enterprise ≒ Requirements, ≒ Use cases, ≒ Case studies, ≒ Feedback, ≒ Challenges, ≒ Q&A.
Piwik Meetup sponsors: WHY PIWIK? Enterprise requirements
Piwik Meetup sponsors: Data ownership
Piwik Meetup sponsors: And much more ≒ Access control to the data, ≒ Privacy compliance, ≒ PII storage, ≒ Direct raw data access, ≒ Custom functionality.
Piwik Meetup sponsors: and the cost ≒ GA Free limits: 50 website pro鍖les, 5 custom variables, 10 million page views per month, 24 hours data freshness (200k+ sessions), ≒ GA Premium 150 000 USD/year
Piwik Meetup sponsors: HOW PIWIK IS USED? Enterprise use cases
Piwik Meetup sponsors: Self-hosted analytics
Piwik Meetup sponsors: Other use cases ≒ Intranet tracking, ≒ Integration with data ware house, ≒ User-centric reporting, ≒ Piwik as a backend, ≒ Log processing.
Piwik Meetup sponsors: WHO USE PIWIK? Piwik in Enterprise
Piwik Meetup sponsors: Who use Piwik?
Piwik Meetup sponsors: FEEDBACK Piwik in Government
Piwik Meetup sponsors: Feedback Piwik is an amazing piece of open source software. We have selected it to provide web analytics to both our intranet and internet sites. (...). Our users have been very impressed with our Piwik- based web analytics solution. That level if integration would not have been possible with any other solution tienne Beaul辿, Government of Canada
Piwik Meetup sponsors: Feedback () Piwik performed really well, and our Customer Insight team liked the customisable dashboard and the information that was at their 鍖ngertips. As a result we added a few more websites, including a transactional service and two mobile apps.. (...). Other government transactional services have now started adopting Piwik as their preferred web analytics solution. Helen Hourihane, Companies House, Government of UK
Piwik Meetup sponsors: Feedback The analytics in Piwik far surpass our previous solution, and give ourselves and our clients much better insight into our work. Paul Miller, Software Designer, CivicPlus Serving 1500+ local government websites in the US
Piwik Meetup sponsors: GOVERNMENT OF CANADA Case studies
Piwik Meetup sponsors: Problem ≒ Tracking both Intranet and Internet analytics, ≒ Managing the user accounts, ≒ Privacy regulations compliance, ≒ User management security issues with GA: 2-factor authentication, Personal account emails.
Piwik Meetup sponsors: Solution ≒ Piwik core, ≒ User Groups plugin, ≒ SSO plugin integrating with Shibboleth, ≒ Custom theme and integration of Piwik directly into DFO systems.
Piwik Meetup sponsors: HP MEDIA SOLUTIONS Case study
Piwik Meetup sponsors: Problem ≒ Provide analytics for HP intranet portal for employees, ≒ High-availability data collection, ≒ Data accuracy and quality, ≒ Advanced reporting.
Piwik Meetup sponsors: Solution ≒ Piwik high-availability setup, ≒ Staging environment replaying 100% of production traffic based on tracker logs, ≒ Advanced segmentation, ≒ Raw data adjustments to correct the campaign tagging user errors.
Piwik Meetup sponsors: TV ANALYTICS Case study
Piwik Meetup sponsors: Problem ≒ Measure the impact of TV campaigns on web traffic and conversions, ≒ Track the conversions in鍖uenced by TV, ≒ Track custom metrics: e.g. households, ≒ Track custom dimensions: e.g. network, channel, show, DMA etc.
Piwik Meetup sponsors: Solution ≒ Use Piwik as a backend, ≒ Custom plugin to add extra functionality, ≒ Pull the data to TV analytics reporting panel via Piwik APIs, ≒ Piwik Cloud 300M+ PVs on a single website campaign.
Piwik Meetup sponsors: CHALLENGES How to work with Enterprise clients? How to go global?
Piwik Meetup sponsors: What are your experiences?
Piwik Meetup sponsors: Challenges ≒ Legal keep things simple! ≒ Becoming an approved vendor, ≒ Payment process, ≒ Getting Enterprise references, ≒ Closing deals up to 9 months!
Piwik Meetup sponsors: Going global challenges ≒ No local presence, ≒ Americans not keen on European companies, ≒ Creating business ecosystem through Reseller and building local presence,
Piwik Meetup sponsors: Q&A? maciej@piwik.pro Twitter: @zawadzinski

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Piwik in enterprise munich 2014