The document outlines the key traits of a successful entrepreneur or "guru" which include having a clear profit-oriented business focus and goals, self-confidence and conviction in one's ability to succeed, thinking creatively by generating many ideas and learning quickly, being determined and persistent in confronting obstacles, being independent with faith in oneself and able to multitask, promoting one's business enthusiastically through communication, building mutually beneficial relationships inside and outside the workplace, taking rational risks in an optimistic manner while being confident and able to deal with complexity.