Pizza hut
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Pizza Hut is the world's largest pizza chain founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. The document discusses Pizza Hut's strategies including total quality management and business level strategy. It also performs a value chain analysis to systematically examine how Pizza Hut develops competitive advantages through its primary and support activities.
Pizza hut
- 2. INTRODUCTION. • Pizza Hut is one of the flagship brands of Yum! • It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries. • Founder: Dan and Frank Carney. • Founded: Wichita, Kansas (1958).
- 3. STRATEGIES. • Functional Strategies. • Total Quality Management. • Business Level Strategy. • Pricing Strategy.
- 4. VALUE CHAIN ANALYSIS. • The value chain is a systematic approach to examine the development of competitive advantage.
- 5. VALUE CHAIN OF PIZZA HUT. PRIMARY ACTIVITIES.