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HELLO
Friday, May 4, 2012
INSPIRATIONAL WORK
Friday, May 4, 2012
WITH YOUR WORK    WIP
DO NOT FALL IN LOVE

Friday, May 4, 2012
BUT IF I HAD TO PICK

Friday, May 4, 2012
PLAYSTATION.COM/PSN




Friday, May 4, 2012
Friday, May 4, 2012
WEBSITE
              REDESIGN &
              USER TESTING




Friday, May 4, 2012
WEBSITE
              REDESIGN &
              USER TESTING




              GAMING

Friday, May 4, 2012
WEBSITE
              REDESIGN &
              USER TESTING
                             03
                             DIFFERENT PROJECT
                             SPONSORS




              GAMING         01
                             COMPETING
                             DIVISION LAUNCHED




Friday, May 4, 2012
WEBSITE
              REDESIGN &
              USER TESTING
                             03             01 TESTING FIRM
                                            02 IXD DESIGNERS
                                            02 DIGITAL DESIGNERS
                             DIFFERENT PROJECT
                                            18 TEST PARTICIPANTS
                             SPONSORS
                                            00 PARTNERS




              GAMING         01
                             COMPETING
                             DIVISION LAUNCHED




Friday, May 4, 2012
WEBSITE
              REDESIGN &
              USER TESTING
                             03             01 TESTING FIRM
                                            02 IXD DESIGNERS
                                            02 DIGITAL DESIGNERS
                             DIFFERENT PROJECT
                                            18 TEST PARTICIPANTS
                             SPONSORS
                                            00 PARTNERS




              GAMING         01
                             COMPETING
                                            ¡°WE LOVE THE
                                            REDESIGN¡±
                             DIVISION LAUNCHED




Friday, May 4, 2012
BEFORE




Friday, May 4, 2012
BEFORE     AFTER




Friday, May 4, 2012
INSPIRATIONAL LIFE
Friday, May 4, 2012
NOT ORIGINAL
BUT TRUE
Friday, May 4, 2012
THE DISRUPTOR

Friday, May 4, 2012
TOM CRUISE

Friday, May 4, 2012
FANTASY USER
INTERFACE
Friday, May 4, 2012
FANTASY USER
INTERFACE
Friday, May 4, 2012
FANTASY USER
INTERFACE
Friday, May 4, 2012
DIGITAL




Friday, May 4, 2012
APPS




Friday, May 4, 2012
MUSIC




Friday, May 4, 2012
BUILDING BLOCKS
Friday, May 4, 2012
Friday, May 4, 2012
THIS IS THE AGENCY
OF THE PAST
Friday, May 4, 2012
THESE ARE THE
TEAMS OF NOW
Friday, May 4, 2012
TECHNOLOGIST    UX




                                                          ASSOCIATE
                      COPYWRITER                           CREATIVE
                                                          DIRECTOR




                                   STRATEGIST     MEDIA




Friday, May 4, 2012
¡°WE LOVE THE
                      REDESIGN¡±




Friday, May 4, 2012
EMPOWER US &
              ENCOURAGE US
              TO TAKE RISKS



                              ¡°WE LOVE THE
                              REDESIGN¡±




Friday, May 4, 2012
EMPOWER US &
              ENCOURAGE US
              TO TAKE RISKS


              HACK DAY
                              ¡°WE LOVE THE
                              REDESIGN¡±




Friday, May 4, 2012
EMPOWER US &
              ENCOURAGE US
              TO TAKE RISKS


              HACK DAY
              GIVE US BACK 15% OF OUR    ¡°WE LOVE THE
              TIME TO BE SPENT ON
              CREATING VIDEOS, BLOGS &   REDESIGN¡±
              TWEETING¡­ANYTHING REALLY




Friday, May 4, 2012
EMPOWER US &
              ENCOURAGE US
                                         HALF DAY
              TO TAKE RISKS              FRIDAYS
              HACK DAY
              GIVE US BACK 15% OF OUR    ¡°WE LOVE THE
              TIME TO BE SPENT ON
              CREATING VIDEOS, BLOGS &   REDESIGN¡±
              TWEETING¡­ANYTHING REALLY




Friday, May 4, 2012
E3
              EMPOWER US &
              ENCOURAGE US
                                         PAX EAST       HALF DAY
                                         PAX
              TO TAKE RISKS              GDC            FRIDAYS
                                         DICE

              HACK DAY                   ALLOW US TO
                                         GO TO A
                                         CONFERENCE
              GIVE US BACK 15% OF OUR
                                         WHOSE          ¡°WE LOVE THE
              TIME TO BE SPENT ON
              CREATING VIDEOS, BLOGS &
                                         ACRONYM        REDESIGN¡±
                                         ISN¡¯T LISTED
              TWEETING¡­ANYTHING REALLY   ABOVE




Friday, May 4, 2012
THE END
Friday, May 4, 2012
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Pk sean scott_2_key