Pulp Lab Edible Culture Spring 2013
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Young people are avoiding traditional supermarkets and instead finding alternative ways to source food through social communities focused on foraging, growing, and bartering. They are building social bonds around sourcing and preparing food together. New tools are also being created to support small food entrepreneurs similar to how the music industry supports indie bands. Events like supper clubs and food-focused social clubs are becoming popular ways for millennials to socialize over food while avoiding supermarkets and big brands.
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- 2. EDIBLE CULTURE SPRING 2013 2 #DEATHOFTHESUPERMARKET #SOCIALEATING #COOKINGWITHTHEBAND
- 3. #DEATHOFTHESUPERMARKET 3 Source: 360i February 2013 Young people are finding alternative ways to avoid stepping inside of a chain supermarket. And when they do, they revel in negative and sarcastic commentary. FEELINGS MILLENNIALS HAVE WHILE IN THE GROCERY STORE
- 4. #DEATHOFTHESUPERMARKET 4 Source: YouTube HOLLYWOOD ENDING // GROCERY STORE RAP
- 5. #DEATHOFTHESUPERMARKET 5 Source: Twitter May 2013; hiSbe.co.uk “Supermarkets are almost entirely responsible for the food we purchase, but they can’t be trusted to do the right thing with our food when even they don’t know what’s in it.” “Big supermarkets are of date and out of touch with people.” ETHICAL SUPERMARKET PILOT IN THE UK
- 6. #SOCIALEATING 6 Source: Pulp Lab 2013 ? Roaming Hunger “A hub for all things street food” Web site and iPhone app that tracks food- truck locations by taking their location and time info from the trucks' tweets, then placing the trucks on the Roaming Hunger map. – Resource for gourmet food trucks – Site maps more than 2,800 trucks in 30 cities – Events-oriented The social and experiential aspects of food shopping and eating are more important than brands for Millennials.
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