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Place Marketing in Japan Yoon Shinyoung
Contents  1.Why I chose this topic? 2.What is Marketing? 3.What is Place Marketing? 4.Good examples in the world  5.Place Marketing in Kyushu
1. Why I chose Place Marketing?
P eople L ove A live C reative E co-friendly 1-1. What is PLACE ?
2. What is Marketing?
Selling = Marketing
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Selling
Marketing  Bolgogi burger
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Selling Marketing
Needs Wants Bolgogi burger
3.  What  is Place Marketing?
Value Identity place marketing is to make  people feel that they are in a place unlike any other places image Attracting tourists Uplifting citizens confidence Revitalize regional economy
Sell places !
4. Good Example of Place Marketing
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OVOP movement
5.Place Marketing in Kyushu
5-1. OVOP(One Village One Product)Movement in Oita Prefecture
Think globally, Act locally Self-reliance and Creativity Human Resource Development The Slogan OVOP
Canal City in Hakata
5-2. Canal City in Hakata
Features of Canal Citys Place Marketing Target: East Asia Positioning: one of Sightseeing Design of Canal City
Target
Positioning
Design of Canal City
Yamakasa Festival
5-3. Yamakasa Festival
Floats were moved out into Fukuoka People in other cities   The central government promote Commercialization of festival !
Kumamoto
Ambitious public architecture program  Promote Kumamoto in the world as global center Among 74 projects, 67 have been completed   Pursue material wealth and spiritual wealth Create and overall high quality living enviroment
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Citizens Local  Governments   Place Marketing
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