Plan B Marketing is a national marketing company that offers various marketing services and provides training and tools to help affiliates promote those services and recruit new affiliates. Affiliates can earn commissions on sales and earn bonuses based on the number of new affiliates they recruit each month. The more affiliates an affiliate recruits and the larger their downline grows, the more residual income they will earn from bonuses on sales generated by their downline affiliates. The goal is to build a large downline organization to maximize residual income through duplication and leverage.