Plan Before You Build: Information Architecture & Content Strategy
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Jim True gave a presentation on content strategy and modeling using WordPress and the Pods plugin. He discussed how to plan content types, whether to use custom post types or taxonomies, and how to relate content using relationships. The presentation provided examples of modeling content for products, parks, and suggested determining main and sub content types along with needed custom fields to populate the data model before building a site.
Plan Before You Build: Information Architecture & Content Strategy
- 1. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Plan Before You Build Information Architecture & Content Strategy Jim True, Tampa Bay WordPress
- 2. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Jim True, @jimtrue Support Lead & Community Manager @podsframework http://pods.io
- 3. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue What is Content? In the sense of the Web, Content can be anything of substance that you need to share, promote or provide information to your users about your business or service or products.
- 4. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Content is Hard! Its the one thing thats harder to collect from your clients than the paycheck.
- 5. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Content is Everywhere! Product Photos Different Formats & Pricing Price & Shipping Details Special Product Offers Product Details, ISBN, Customer Reviews Related Products & Editorial Reviews
- 6. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue AMAZON Organized PRODUCTS Main Content Type REVIEWS MEDIA & PHOTOS OFFERS & SALES Sub Content BOOK FORMATS SHIPPING METHODS CREATORS (AUTHORS) PUBLISHERS GENRE, CATEGORY & TAGS Organizational ISBN Description Price Publish Date .etc Everything else is either related to sub content or organized by the organizational content
- 7. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Another Content Example Park Photos Contact Details Special Notices Hours, Entrance Fees & Climate Map, Event Calendar, History & Reviews Social Links
- 8. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue TX State Parks Organized PARKS Main Content Type REVIEWS MEDIA & PHOTOS EVENT CALENDAR Sub Content AMENITIES REGION Organizational Address/geocode Contact Details History Hours Entrance Fees Social Links MAPS & CAMPSITES RESERVATIONS External System
- 9. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue CONTENT is the KEY Think of the DATA youre trying to represent in a Logical, Structural way Youre looking at it as usable, searchable, organized CONTENT You also dont want to enter ANYTHING more than once.
- 10. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Content Strategy Thinking & planning the Content youll use & collect for your website organized in a way that is usable for the users of the website and searchable on the web.
- 11. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue CONTENT Modeling & Strategy How you structure your Data for presentation & organization is Content Modeling How you use it and interact with it and how your audience will use it on your site defines your Content Strategy
- 12. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Content Management System (CMS) This is where our job starts. Taking the content model & content strategy and populating it into a CMS. WordPress & (Pods, ACF, Types, CPT-UI, many others) Drupal & CCK Joomla (Content Construction Toolkits) Other?
- 13. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue WordPress & Pods Grow Beyond Posts & Pages A Content Development Framework for https://wordpress.org/plugins/pods/
- 14. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue How does Pods Help? Add Custom Post Types & Taxonomies as Pods without any Coding Add Custom Fields to those Pods Link Pod to Pod (Relationships) Change Fields & Pod definitions on the Fly, if you need more fields or new relationships between other Pods Extend existing Post Types: Users, Media, Comments, Posts, Pages even Custom Post Types from other Plugins!
- 15. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Plan the Content Types Determine your different Content Types Which will be Custom Post Types (CPT) Which will be Custom Taxonomies Determine how they need to connect to each other (Relationships or Taxonomies) Determine the Custom Fields to add to each Content Type to Populate your Data Model
- 16. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Taxonomy vs. Relationship If your item (Taxonomy or CPT) can stand alone by itself as a page of detail, it should be a CPT. If it can only exist as a group of things, its a Custom Taxonomy. Ex. Books & Authors > Relationship (CPT to CPT) Ex. Books & Genres > Taxonomy for Genre to organize and filter the books.
- 17. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Workshop What Kind of Content Do YOU Have?
- 18. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue How to get Help with Pods On our Website: http://pods.io/forums/ On Slack Chat: http://pods.io/chat/ http://podswp.slack.com #support On WordPress.org: http://wordpress.org/support/plugin/pods/
- 19. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue We are a FREE Plugin (no paywall)
- 20. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Thank you to The Iron Yard! We meet here the first Thursday of every month, Thanks to the amazing Toni Aliberti!
- 21. Plan Before You Build 1/5/2017 @ Iron Yard Jim True @jimtrue Thanks to Tampa Bay WordPress WordPress Meetups: meetup.com/Tampa-Bay-WordPress Slack Chat: tampabaywp.org/chat/