Planning For Success

Feb 21, 20132 likes709 views

Michael Brandvold's presentation outlines strategies for achieving career success and establishing authority in the music industry. Key points include the importance of having a clear plan, networking effectively, and continuously producing content while staying true to one's passion. He emphasizes building a personal brand that resonates with fans and encourages engagement and adaptability in the face of challenges.

Career

Michael Brandvold Marketing Presents:

My Path
? College Radio
? Management Firm
? Record Label
? Rock Magazine
? KISS Otaku
? Sony Signatures
? Michael Brandvold Marketing

Michael Brandvold www.MichaelBrandvold.com 2
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Depth of Experience

Don’t be a one trick pony. Learn and
experience as much as possible.

Understand many areas of the business.

Michael Brandvold www.MichaelBrandvold.com 3
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Dream Big
I am a fan, I love music, I grew up with
KISS. I dreamed about working with
them as a kid.

I made my dream come true.

Michael Brandvold www.MichaelBrandvold.com 4
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Michael Brandvold Marketing

?How did I do it? What was my plan?
?You NEED a plan.
?You NEED goals.
?You NEED to always review.
?Be prepared to pivot.

Michael Brandvold www.MichaelBrandvold.com 5
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Authority
?Be seen as the expert.
?Authority means trust.
?Share your knowledge.
?Focus on the community.
?Business and success will ?nd you.

Michael Brandvold www.MichaelBrandvold.com 6
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Authority
If you look around the room and you’re
the smartest person in the room, then
you’re the wrong room.
Lorne Michaels

But you being in that room makes it the
right room for everyone else.
Michael Brandvold
Michael Brandvold www.MichaelBrandvold.com 7
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Always Say Yes

Figure out how to do it later.

Michael Brandvold www.MichaelBrandvold.com 8
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

It’s All About Perception
?You need to appear in demand and busy.
?People want to work with those in demand.
?Always be marketing yourself.

Michael Brandvold www.MichaelBrandvold.com 9
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Podcasts, Webinars & eBooks
?Expand your presence.
?Repurpose your content.
?Follow your passion.

Michael Brandvold www.MichaelBrandvold.com 10
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

It’s A Social World
?Networking happens just by being social.
?Share everything.
?Show your personality.

Michael Brandvold www.MichaelBrandvold.com 11
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Where Should You Be?
?Not every social network.
?The Big Four: Facebook, Twitter, YouTube
and Your Website.
?Klout - who is in?uential
?Needs to be part of your life, not work.
?Content is king.
?Everything in your life is content.
Michael Brandvold www.MichaelBrandvold.com 12
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

KISS School of Marketing:
11 Lessons I Learned While
Working With KISS

Over 3000 downloads

Michael Brandvold www.MichaelBrandvold.com 13
Thursday, February 21, 13

Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

The Secret to
Success is to
Offend the
Greatest
Number of
People
Quote by George Bernard Shaw, repeated by Gene Simmons.

Michael Brandvold www.MichaelBrandvold.com 14
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Passion
? Post with Passion
? Don’t post with Anger
? Never impersonate

Michael Brandvold www.MichaelBrandvold.com 15
Thursday, February 21, 13

Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

It’s All
Branding

Michael Brandvold www.MichaelBrandvold.com 16
Thursday, February 21, 13

Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

Everything You Do Will
Not Succeed

Michael Brandvold www.MichaelBrandvold.com 18
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Keep Producing Content
?Look at results, adapt and move forward.
?Let the numbers paint the picture.
?Use available data: Facebook, YouTube,
Google, WordPress
?Nobody remembers the failures.

Michael Brandvold www.MichaelBrandvold.com 19
Thursday, February 21, 13

Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

If You Don’t Ask For It You
Won’t Get It

Michael Brandvold www.MichaelBrandvold.com 20
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Ask For Support, Ask For
Shares, Ask For The
Opportunity.

Michael Brandvold www.MichaelBrandvold.com 21
Thursday, February 21, 13

Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

Separate
Business and
Pleasure

Michael Brandvold www.MichaelBrandvold.com 22
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Follow The Business and
Don’t Let Personal Feelings
Get In The Way.

Michael Brandvold www.MichaelBrandvold.com 23
Thursday, February 21, 13

Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

Listen To Your Fans, You
Work For Them

Michael Brandvold www.MichaelBrandvold.com 24
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Always Be a Fan

Never forgot who are doing this for... the
fans, the customers.

You need to ALWAYS be one.

Michael Brandvold www.MichaelBrandvold.com 25
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Believe In What You Do.
Don’t aim for success if you want it; just
do what you love and believe in, and it
will come naturally.

David Frost

Michael Brandvold www.MichaelBrandvold.com 26
Thursday, February 21, 13

Michael Brandvold Marketing Presents:

Thank You!
Get a FREE copy of my ebook:
KISS School of Marketing: 11 Lessons I
Learned While Working With KISS
http://noisetrade.com/michaelbrandvold
Twitter @michaelsb
Facebook www.facebook.com/michaelbrandvoldmarketing
Web www.MichaelBrandvold.com
Email me@mikebrandvold.com
Michael Brandvold www.MichaelBrandvold.com 27
Thursday, February 21, 13

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Planning For Success

1. Michael Brandvold Marketing Presents: Planning For Success How You Can Become a Authority and How You Can Succeed with Your Career Goals a presentation for Pyramind @michaelsb Michael Brandvold www.MichaelBrandvold.com 1 Thursday, February 21, 13

2. Michael Brandvold Marketing Presents: My Path ? College Radio ? Management Firm ? Record Label ? Rock Magazine ? KISS Otaku ? Sony Signatures ? Michael Brandvold Marketing Michael Brandvold www.MichaelBrandvold.com 2 Thursday, February 21, 13

3. Michael Brandvold Marketing Presents: Depth of Experience Don’t be a one trick pony. Learn and experience as much as possible. Understand many areas of the business. Michael Brandvold www.MichaelBrandvold.com 3 Thursday, February 21, 13

4. Michael Brandvold Marketing Presents: Dream Big I am a fan, I love music, I grew up with KISS. I dreamed about working with them as a kid. I made my dream come true. Michael Brandvold www.MichaelBrandvold.com 4 Thursday, February 21, 13

5. Michael Brandvold Marketing Presents: Michael Brandvold Marketing ?How did I do it? What was my plan? ?You NEED a plan. ?You NEED goals. ?You NEED to always review. ?Be prepared to pivot. Michael Brandvold www.MichaelBrandvold.com 5 Thursday, February 21, 13

6. Michael Brandvold Marketing Presents: Authority ?Be seen as the expert. ?Authority means trust. ?Share your knowledge. ?Focus on the community. ?Business and success will ?nd you. Michael Brandvold www.MichaelBrandvold.com 6 Thursday, February 21, 13

7. Michael Brandvold Marketing Presents: Authority If you look around the room and you’re the smartest person in the room, then you’re the wrong room. Lorne Michaels But you being in that room makes it the right room for everyone else. Michael Brandvold Michael Brandvold www.MichaelBrandvold.com 7 Thursday, February 21, 13

8. Michael Brandvold Marketing Presents: Always Say Yes Figure out how to do it later. Michael Brandvold www.MichaelBrandvold.com 8 Thursday, February 21, 13

9. Michael Brandvold Marketing Presents: It’s All About Perception ?You need to appear in demand and busy. ?People want to work with those in demand. ?Always be marketing yourself. Michael Brandvold www.MichaelBrandvold.com 9 Thursday, February 21, 13

10. Michael Brandvold Marketing Presents: Podcasts, Webinars & eBooks ?Expand your presence. ?Repurpose your content. ?Follow your passion. Michael Brandvold www.MichaelBrandvold.com 10 Thursday, February 21, 13

11. Michael Brandvold Marketing Presents: It’s A Social World ?Networking happens just by being social. ?Share everything. ?Show your personality. Michael Brandvold www.MichaelBrandvold.com 11 Thursday, February 21, 13

12. Michael Brandvold Marketing Presents: Where Should You Be? ?Not every social network. ?The Big Four: Facebook, Twitter, YouTube and Your Website. ?Klout - who is in?uential ?Needs to be part of your life, not work. ?Content is king. ?Everything in your life is content. Michael Brandvold www.MichaelBrandvold.com 12 Thursday, February 21, 13

13. Michael Brandvold Marketing Presents: KISS School of Marketing: 11 Lessons I Learned While Working With KISS Over 3000 downloads Michael Brandvold www.MichaelBrandvold.com 13 Thursday, February 21, 13

14. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS The Secret to Success is to Offend the Greatest Number of People Quote by George Bernard Shaw, repeated by Gene Simmons. Michael Brandvold www.MichaelBrandvold.com 14 Thursday, February 21, 13

15. Michael Brandvold Marketing Presents: Passion ? Post with Passion ? Don’t post with Anger ? Never impersonate Michael Brandvold www.MichaelBrandvold.com 15 Thursday, February 21, 13

16. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS It’s All Branding Michael Brandvold www.MichaelBrandvold.com 16 Thursday, February 21, 13

17. Michael Brandvold Marketing Presents: Your Brand? ? Everything you post. ? Every comment you leave. ? Every photo you take. ? What your friends and fans think you are. ? Every action paints a picture of your brand. Michael Brandvold www.MichaelBrandvold.com 17 Thursday, February 21, 13

18. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS Everything You Do Will Not Succeed Michael Brandvold www.MichaelBrandvold.com 18 Thursday, February 21, 13

19. Michael Brandvold Marketing Presents: Keep Producing Content ?Look at results, adapt and move forward. ?Let the numbers paint the picture. ?Use available data: Facebook, YouTube, Google, WordPress ?Nobody remembers the failures. Michael Brandvold www.MichaelBrandvold.com 19 Thursday, February 21, 13

20. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS If You Don’t Ask For It You Won’t Get It Michael Brandvold www.MichaelBrandvold.com 20 Thursday, February 21, 13

21. Michael Brandvold Marketing Presents: Ask For Support, Ask For Shares, Ask For The Opportunity. Michael Brandvold www.MichaelBrandvold.com 21 Thursday, February 21, 13

22. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS Separate Business and Pleasure Michael Brandvold www.MichaelBrandvold.com 22 Thursday, February 21, 13

23. Michael Brandvold Marketing Presents: Follow The Business and Don’t Let Personal Feelings Get In The Way. Michael Brandvold www.MichaelBrandvold.com 23 Thursday, February 21, 13

24. Michael Brandvold Marketing Presents: Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS Listen To Your Fans, You Work For Them Michael Brandvold www.MichaelBrandvold.com 24 Thursday, February 21, 13

25. Michael Brandvold Marketing Presents: Always Be a Fan Never forgot who are doing this for... the fans, the customers. You need to ALWAYS be one. Michael Brandvold www.MichaelBrandvold.com 25 Thursday, February 21, 13

26. Michael Brandvold Marketing Presents: Believe In What You Do. Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally. David Frost Michael Brandvold www.MichaelBrandvold.com 26 Thursday, February 21, 13

27. Michael Brandvold Marketing Presents: Thank You! Get a FREE copy of my ebook: KISS School of Marketing: 11 Lessons I Learned While Working With KISS http://noisetrade.com/michaelbrandvold Twitter @michaelsb Facebook www.facebook.com/michaelbrandvoldmarketing Web www.MichaelBrandvold.com Email me@mikebrandvold.com Michael Brandvold www.MichaelBrandvold.com 27 Thursday, February 21, 13

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