Plasmionix
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Plasmionix has developed a new mass detector system called Plasmionix that is more affordable, easy to use, and focused on providing answers rather than just data like traditional mass spec systems. It costs half the price of competitors at under $75,000, uses a simple and automated software on a small footprint device, and can identify molecules and traces of explosives quickly and directly from samples. Plasmionix aims to sell over 2,500 units per year globally, targeting markets in the Pacific Rim, universities, and contract research organizations.
Plasmionix
- 1. 油
- 2. Plasmionix The Ultimate Detection System Plasmionix has created a new generation mass detector Application dedicated Answers, not data Half the price of competitive mass spec systems
- 3. Effective Market Definition Mass Spectrometry Effective Market $0.6B Ion Mobility Detector Market $1.0B Mass Detector Market $0.3B TOTAL EFFECTIVE MARKET $1.9B
- 4. Customer Challenges Mass Spec is data centric, not answer centric Large, 'intimidating' machines, with immense software overhead rather than smaller answer focused dedicated apparatus Extensive Sample Prep Complicated procedures require highly trained people Rapid Identification High cost per sample analysis
- 5. Plasmionix Solution A New Source Technology created at Stevens A Small Mass Spectrometer & Software created at Scientific Apparatus Laboratories, Ltd. Simple box and automated software that provides answers! <$75,000 Small foot-print Easy to use and maintain Versatile Windows 7 software
- 6. Unparalleled Performance Comparison Of Cholesterol Performance<1 sec. Our procedure produces a molecular ion from cholesterol DART-like procedure NO SIGNAL DESI-like procedure NO SIGNAL
- 7. Sniffing For Trace Explosives Sniffer Detection Of 10 ng Of TNT On A Persons Finger Sniffer Results From A Finger Without Explosives
- 8. TNT Headspace Vapor Detected From 5 Meters Away 1.00 2.00 3.00 4.00 min 1 100 % Scan ES- TIC 6.27e9 1.07 2.20 3.08
- 9. Enabling Technology For Direct Sampling
- 10. Business Case Product is developedshort lead-time to market Sales potential >2,500 systems per year within 5 yrs. Sales year one 50 units Single stage low-cost instrument Selling price $75k; >50% Margin Relatively low investment required$5mm
- 11. Go-To-Market Strategy Primary opportunity is Pacific Rim60% of market Pacific Rim manufacturing likely Environmental & University is low-hanging fruit Distributor focused sales outside the USA OEM opportunity is significant
- 12. Competition Major competitors: Waters, Thermo, Agilent, Danaher-Sciex Sell data / analytical instruments, not simple detectors Smiths Detection, Siemens and Abbott Sell answers but in large, expensive boxes
- 13. Barriers To Entry Single package in a small foot print for multi applications Two patents pending Lots of applications know-how Stevens technology has world- wide recognition
- 14. Business Team Vic Parr, Managing Director 30+ years of global mass spectrometry experience Owner of SAI instruments SAI development team Athula Attygalle, PhD Inventor and technical advisor Additional key team members identified Awaiting funding
- 15. Financial Forecast 2011 2012 2013 2014 2015
- 16. Plasmionix Highly versatile DETECTOR SYSTEMS for a wide range of sample analysis from medical diagnostics to petrochemical Easy to use and maintain Breaks the price-performance barrier$75K Targets the high-volume compound identification market Complete packaged bench-top system & software Additional upside potential in Surface Analysis business
Editor's Notes
- Mass Spectrometry is the ultimate analytical tool
- Use pie chart with market growth FDA and EPA driving usage