Platform = Stage. How to choose a mobile development platform?
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A presentation about mobile platforms and business. Why iPhone matters? What has changed during the 2008? What problems AppStore and similar application stores solves for an application developer? What problems they don't solve. I gave this talk at MobileDevCamp Helsinki in February 2009. More about it here: http://dirtyaura.org/blog/2009/03/10/mobiledevcamp-slides-platform-stage/
Platform = Stage. How to choose a mobile development platform?
- 1. Teemu Kurppa teemu.kurppa@iki.鍖 HUIKEA.com
- 2. Platform = Stage How to choose a mobile development platform?
- 8. Platforms
- 9. 1M 20M 140M 30M 30M 1B
- 10. 1M 20M 140M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
- 11. 1M 20M 140M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
- 12. 1M 20M 140M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
- 13. 1M 20M 140M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
- 14. 1M 20M 140M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
- 15. 1M 20M 140M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
- 16. 1M 20M 140M 50M 30M 1B Java ME 1B Flash Lite 500M Web 1B
- 18. Why iPhone matters? Sold units 140M S60
- 19. Why iPhone matters? Sold units 140M S60 20M iPhone
- 20. Why iPhone matters? % 鍖at-rate data plan Sold units 140M 0.20 S60 20M iPhone
- 21. Why iPhone matters? % 鍖at-rate Potential data plan customers Sold units 140M 0.20 28M S60 = 20M iPhone
- 22. Why iPhone matters? % 鍖at-rate Potential data plan customers Sold units 140M 0.20 28M S60 = 1.00 20M iPhone
- 23. Why iPhone matters? % 鍖at-rate Potential data plan customers Sold units 140M 0.20 28M S60 = 1.00 20M 20M iPhone =
- 24. Why iPhone matters? Educated % 鍖at-rate % knows Sold units data plan about apps customers 0.10 140M x 0.20 x 3M S60 = iPhone 20M x 1.00 x 0.50 10M =
- 25. Does Java matter? Educated % 鍖at-rate % knows Sold units data plan about apps customers 0.10 140M x 0.20 x 3M S60 = iPhone 20M x 1.00 x 0.50 = 10M 1B x 0.01 x 0.10 1M Java ME =
- 26. Big Asian advertiser joined 36.3 30.0 29.0 Nokia 20.0 15.5 Apple 11.7 Motorola 10.5 Samsung 10.0 9.5 SonyEricsson iPhone 3G release 3.5 RIM 1.8 HTC 0.0 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2007 2008 dirtyaura.org/blog
- 27. The initial user experience of your app on E65
- 40. Where is the game I just downloaded?
- 42. The initial user experience of your app on iPhone
- 57. AppStore solves 2 problems
- 60. for both users and publishers
- 61. 500 million apps installed
- 62. 500 million apps installed 40 million devices
- 63. 500 million apps installed 歎 40 million devices = 12.5 apps in every device
- 64. 20 000 apps published
- 67. How to choose a platform? Do what you know - Learn the platform Think distribution and monetization 鍖rst - technological possibilities second Choose mobile web - if possible Do for current hot top devices - not for everybody, not for the past or the future
- 68. The platform is a stage that de鍖nes an audience you reach.
- 69. Q&A HUIKEA.com teemu@huikea.com http://dirtyaura.org/blog
- 71. Attributions by cgo2 http://www.鍖ickr.com/photos/cgo2/1032558204/sizes/o/