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Playbooks 2 - Web opt in

L
Lisa Stark

This document provides information about digital marketing solutions to increase customer acquisition and engagement. It recommends using a web opt-in tool to capture potential customers' contact information as they browse a website. The tool allows for minimal input from customers through clear calls-to-action and delayed pop-up dialogues. It also supports multiple subscription channels and post-content options to make engagement easy. Implementing such a tool takes 4.5-6 business days and helps convert potential customers into subscribers.

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Awareness Acquire Onboard Acquire Engage Convert Best combined with Deliverables For more information Digital Logic Marketing Solutions Tel: 61 3 9555 5001 Email: contact.us@digital-logic.com.au Web: digital-logic.com.au/playbooks Business Value Implementation Timeline Competitive Advantage Engage Disrupt Awareness Complexity Retain Deepen Advocacy Speed-to-market Objectives Preparation Activate Speed Benefits Best Practice Retain Website and brand guidelines for custom landing page. Acquire - Increase customer acquisition Data - Capture name and email to initiate a welcome message Optimise - capture higher percentage of web browsers Minimal required input from customer Clear call-to-actions Delayed pop-up dialogues Multiple subscription channels Post-content subscription options Ease - Seamless collection of data Engage- Positive initial experience with your brand Low entry - Makes it easy for your customers to engage with you When starting a new business or an existing business looking to commence digital marketing strategy, launch a new website or current web opt-in is inefficient. 4.5 - 6 business days Manage Data and Integrations HTML Template Development Trigger Events Landing Page Smart Capture Quick Facts... 90% of browsers who visit websites remain unknown. Welcome Series and Preference Centre Web Opt-in Capture potential subscribers email address or mobile number while theyre browsing your website. Convert potential customers into subscribers to increase likelihood that theyll become customers.

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Playbooks 2 - Web opt in

  • 1. Awareness Acquire Onboard Acquire Engage Convert Best combined with Deliverables For more information Digital Logic Marketing Solutions Tel: 61 3 9555 5001 Email: contact.us@digital-logic.com.au Web: digital-logic.com.au/playbooks Business Value Implementation Timeline Competitive Advantage Engage Disrupt Awareness Complexity Retain Deepen Advocacy Speed-to-market Objectives Preparation Activate Speed Benefits Best Practice Retain Website and brand guidelines for custom landing page. Acquire - Increase customer acquisition Data - Capture name and email to initiate a welcome message Optimise - capture higher percentage of web browsers Minimal required input from customer Clear call-to-actions Delayed pop-up dialogues Multiple subscription channels Post-content subscription options Ease - Seamless collection of data Engage- Positive initial experience with your brand Low entry - Makes it easy for your customers to engage with you When starting a new business or an existing business looking to commence digital marketing strategy, launch a new website or current web opt-in is inefficient. 4.5 - 6 business days Manage Data and Integrations HTML Template Development Trigger Events Landing Page Smart Capture Quick Facts... 90% of browsers who visit websites remain unknown. Welcome Series and Preference Centre Web Opt-in Capture potential subscribers email address or mobile number while theyre browsing your website. Convert potential customers into subscribers to increase likelihood that theyll become customers.