Playing to win
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This document discusses lessons learned from superstar companies. It identifies 9 common characteristics of highly successful companies: 1) obsession with talent, 2) investing in core skills, 3) balancing long and short-term goals, 4) setting extravagant goals, 5) attention to detail, 6) regularly reassessing investments, 7) balancing global scale with local roots, 8) disrupting their own businesses before others can, and 9) transforming themselves regularly to adapt to changes. Examples are provided for each characteristic from companies like GE, Amazon, BMW, Google, Apple, and others.
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Running head: WEEK 8 ASSIGNMENT 3
1
WEEK 8 ASSIGMENT 3
5
Week 8 Assignment 3
Sherri Coleman
Strayer University
BUS499 Business Administration Capstone
Dr. Keller
December 3, 2018
Week 8 Assignment 3
Many businesses in the world today have the aim of acquiring profits, gaining returns for shareholders and remaining relevant in the market. Apple Inc. is not an exemption in the quest to be a leader in the business niche where it exists. The company is facing large competition from some established corporations like Samsung and others which are growing at a very faster rate. Failing to have good strategies will make the company obsolete and will be overtaken in the industry. Fortunately, Apple Inc. is aware of the challenge and has put forth the best business level strategy and corporate level strategies which are indicators of each growth even to new and unexploited markets in the world. The strategies of Apple Inc. are clearly illustrated and compared to that of Samsung, its giant competitor and the outcome is that there is hope for retaining the global leadership in technology investments (Piao, & Kleiner, 2015).
Business-Level Strategies
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- 1. LESSO NS FRO M SU PERST A R C O M PA NI ES Playing to Win Ajay AroraSeptember 2016
- 2. Why study the Superstars Everybody admires the Superstars but the ingredients to success are still not widely know This research paper is aimed to capture and present a comprehensive view on making of a Superstar company Common characteristics of companies that have sustained success over a considerable period time are presented in next few pages
- 3. 1. Obsession with Talent Hire the Right People and turn them into Loyal Corporate Warriors 臓 GE spends a billion dollars p.a. on training; 40 VPs of GE became CEOs of major companies Elitist to the Core 臓 HUL, GE, Google all fast track their promising employees Watchful eye on High fliers 臓 Jeff Immelt (the GE CEO) has detailed knowledge of 600 people at the top of his company including their family circumstances and personal ambitions Stretch Assignments, Accelerator Experiences and so on
- 4. 2. Investing in Core Skills Amazon 臓 Sacrificed dividends for years to establish mastery of online shopping BMW 臓 Investing in new materials like Carbon fibre and things like Parking assistance Corning 臓 Evolved from making glass for Edisons first light bulb to Gorilla glass of iPhone
- 5. 4. (Right) Balance between Long and Short term Many family companies score in this aspect due to dominant owners 臓 Free to think long term and not bowed by quarterly pressures Other mechanisms such as Dual voting structures 臓 Extra voting rights to founders justified by Facebook, Google and others
- 6. 5. Extravagant Goals Also known as BHAGs (Big Hairy Audacious Goals) 臓 Coke wants to put a can of within easy reach of everyone on planet Having achieved those goals, they move the Goalposts 臓 Amazon from worlds biggest bookstore to be the worlds biggest everything store
- 7. 6. Endless attention to Detail Enable the link between Strategic Vision & Everyday Operations 臓 Steve Jobs@Apple went down even to the exact shade of grey for signs in its stores lavatories 臓 Ingvar Kamprad@Ikea - continually toured stores well into his 80s
- 8. 7. Reassessment of Investment decisions Regular Reassessment - in light of changing environment Agility fighting a constant war against bureaucratic bloat, unnecessary complexity and overlong meetings 臓 R&D labs of Apple and Intel in Carnegie Mellons collaboration Center 臓 Every Car company has opened an office in Silicon valley 臓 Close relationships with startups 歎 GE Garages lab incubator to provide startups with access to its experts and equipment
- 9. 8. Rooted Cosmopolitans Balance between Global scale and Local roots 臓 Microwave ovens destined for East India (by Samsung and LG) have autocook option for Bengali fish curry 臓 Oreo biscuits for China have less sugar and more familiar flavours such as Green tea
- 10. 9. Radical changes in order to Survive Disrupting their own core businesses before someone else does 臓 Netflix disrupted its video-delivery business by embracing steaming 臓 GE 歎 In 1980s and 1990s worked on the decree of being in top 3 in the world in all its businesses (or getting out) 歎 Jeff Immelt is now restructuring GE for the digital age, selling off GE appliances, buying Alstom, investing in IoT and moving the HQ to Boston to be closer to the heart of High-tech.
- 11. H A P P Y T O H E L P A R O R A A J A Y @ G M A I L . C O M H T T P S : / / I N .L I N K E D I N . C O M / I N / A R O R A J A Y H A N D P H ON E : + 9 1 9 9 1 1 1 0 8 9 3 3 Thanks