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Playrific ces-v7

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Beth Marcus
Beth Marcus

The document summarizes key points about developing apps for kids. It notes that the top 200 grossing iOS apps make 20-25% of revenue, while the average app only makes $4,000 and the average developer earns $21,000 annually. Developing for kids is particularly challenging due to regulations like COPPA, and promotion is needed to achieve success. In contrast, Playrific offers a lower-cost alternative for developing kids apps of $15,000-$30,000 that is COPPA compliant by design and leverages their experience and data to help apps succeed.

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Looking Beyond the One App Wonder by Beth Marcus, Ph.D. @playrific, @startupdoc The top 200 grossing iOS apps make 20-25% of all revenue, next 200 make 5%, 10K make a reasonable amount of money (our guess) Average iOS app makes $4k; Average developer makes $21k/yr 92% iOS revenues from in-app purchases
Cracking the Kids Category Top 50 grossing apps Free Paid iOS 46 4 Kids Category 29 31 Disney, Toca Boca & Nickelodeon: 27 of kids top 50 4 23 COPPA makes in-app purchases very difficult Promotion can buy top slots in the category Without promotion, profitability is hits driven and very tough Subscriptions are underutilized
The Playrific Advantage Traditional App Developers Lower cost than traditional App development - $15K-$30K+ Time to market ~4 weeks Kid tested UI & code base 3 years of data on what kids like COPPA compliant by design Content can be updated in real time We know how to optimize for discoverability Experienced team & scalable platform $30K-$150K and up Four to six months New code, UI not kid tested Many are struggling with COPPA compliancy All app changes require resubmission to the app store No usage data
How We Keep Kids & Brands Happy
Reference Materials -63% of apps discovered via app store from Forrester: http://www.forrester.com/Mobile+App+Discovery+Best+Practices+ To+Promote+Your+App/fulltext/-/E-RES89541 -Revenues per app and developer statistics http://www.forbes.com/sites/tristanlouis/2013/08/10/how-muchdo-average-apps-make/ -Top 200 grossing apps statistic http://appleinsider.com/articles/13/07/18/iphone-users-payaverage-of-19-cents-per-app-android-users-pay-just-6-cents - Who is making the top ranked apps http://blog.appfigures.com/whos-making-top-ranked-apps/

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Playrific ces-v7

  • 1. Looking Beyond the One App Wonder by Beth Marcus, Ph.D. @playrific, @startupdoc The top 200 grossing iOS apps make 20-25% of all revenue, next 200 make 5%, 10K make a reasonable amount of money (our guess) Average iOS app makes $4k; Average developer makes $21k/yr 92% iOS revenues from in-app purchases
  • 2. Cracking the Kids Category Top 50 grossing apps Free Paid iOS 46 4 Kids Category 29 31 Disney, Toca Boca & Nickelodeon: 27 of kids top 50 4 23 COPPA makes in-app purchases very difficult Promotion can buy top slots in the category Without promotion, profitability is hits driven and very tough Subscriptions are underutilized
  • 3. The Playrific Advantage Traditional App Developers Lower cost than traditional App development - $15K-$30K+ Time to market ~4 weeks Kid tested UI & code base 3 years of data on what kids like COPPA compliant by design Content can be updated in real time We know how to optimize for discoverability Experienced team & scalable platform $30K-$150K and up Four to six months New code, UI not kid tested Many are struggling with COPPA compliancy All app changes require resubmission to the app store No usage data
  • 4. How We Keep Kids & Brands Happy
  • 5. Reference Materials -63% of apps discovered via app store from Forrester: http://www.forrester.com/Mobile+App+Discovery+Best+Practices+ To+Promote+Your+App/fulltext/-/E-RES89541 -Revenues per app and developer statistics http://www.forbes.com/sites/tristanlouis/2013/08/10/how-muchdo-average-apps-make/ -Top 200 grossing apps statistic http://appleinsider.com/articles/13/07/18/iphone-users-payaverage-of-19-cents-per-app-android-users-pay-just-6-cents - Who is making the top ranked apps http://blog.appfigures.com/whos-making-top-ranked-apps/