PlayScience Forham Millenial Parents & Tech March2014
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Presentation by Dr. J. Alison Bryant, CEO & Chief Play Officer, at Fordham University about how Millenial parents are using tech to make their lives better and easier, and engage with their families.
PlayScience Forham Millenial Parents & Tech March2014
- 1. Millenial Parents & Technology Graphic: Carlos Monteiro/AdWeek Graphic: Carlos Monteiro/AdWeek
- 2. We are an insights, strategy and product group that empowers organizations to better understand and engage kids, families, the next generation of consumers and their communities. INTRODUCTION! WHO WE ARE!
- 3. INTRODUCTION! AREAS OF FOCUS! We connect the dots! Print & Digital PublishingCable, TV & Film Non-profits & Associations Real World & Digital Integration Digital Entertainment & Consumer Products Education & Global Citizenship
- 4. INTRODUCTION! APPROACH! We employ an interdisciplinary, consumer-driven approach to brand, product and business building based on our unique breadth and depth of experience, perspectives and network. Product Road-mapping Multi-platform Development Product Testing UI & UX Design Monetization Instructional Design & Evaluation Brand & Franchise Creation Brand Expansion & Re-positioning Curriculum Development & Integration Youth & Family-Targeted Content Development Product Strategy & Development Qualitative & Quantitative Research Global Consumer & Audience Panel Biometric Testing Consumer Insights & Trends Consulting Insights Programs & Innovation Workshops Research, Insights & InnovationBrand & Content Development Strategic Development Partnerships & Distribution
- 5. MILLENIALS! MULTIPLATFORM MOMS! Gaming is me time Spend money on apps if they: 1) Make my life easier 2) Help my kid in school Use social media to crowdsource parenting tips Most mobile shop
- 6. MILLENIALS! DIGITAL DADS! Spend money on apps if they: 1) Enhance their experience 2) Foster creativity & success in their kids Want more gaming we time Want to be spoken to as Dads Primary tech decision makers
- 7. MILLENIALS! PERSONALIZED PARENTING! 1/2 have wearable tech Gaming is family entertainment Consider their smart phones non- negotiable Use SVOD services for them and their kids Binge watch differently Prefer crowdfunding & tech-based donations
- 8. LETS! PLAY! Dr. J. Alison Bryant Co-CEO & Chief Play Officer Alison@PlaySciencelab.com