Plaza42 - Business Case
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The document discusses building a new online community product called "Plaza42" to foster marketplace growth and improve customer acquisition costs. It explores different community formats like forums and Q&A and decides the best approach is to invent a new "rare bird" model that emphasizes quality, usability, and e-reputation. It outlines assembling a dedicated team and iterating the product with user feedback, and stresses defining, communicating, and following key performance indicators.
Plaza42 - Business Case
- 1. #INSEAD
- 2. Plaza42, a business case in the making
- 3. Whats the issue ? Foster Growth of MarketPlace CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 3
- 4. Whats the issue ? Foster Growth of MarketPlace & Improve Customer Acquisition Costs CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 4
- 5. Whats the issue ? Foster Growth of MarketPlace & Improve Customer Acquisition Costs YeahSure CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 5
- 6. Any idea ? We know Forums are good at converting targeted customers Lets build one ? CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 6
- 7. Any idea ? We know Forums are good at converting targeted customers Lets build one ? Actually, Forums are not as good as Q&A to help solve issues Ok, lets build a Q&A ? CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 7
- 8. Any idea ? We know Forums are good at converting targeted customers Lets build one ? Actually, Forums are not as good as Q&A to help solve issues Ok, lets build a Q&A ? Actually, traditional Q&A miss the Social vibe Ok, lets invent the 束 rare bird 損 CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 8
- 9. 束 Rare Bird 損 ? Quality always head for quality CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 9
- 10. 束 Rare Bird 損 ? Quality always head for quality Usability customer engagement is the new KPI CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 10
- 11. 束 Rare Bird 損 ? Quality always head for quality Usability customer engagement is the new KPI e-Reputation e-reputation makes no living.. e-reputation > social capital > lead generation CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 11
- 12. Houston, were not alone ;-( EXPERTS Answer Quality Sites Gratuits Sites Payants USERS Reach CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 12
- 13. Cool CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 13
- 14. Cool but CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 14
- 15. Cool but How do you do you that ? ;-) CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 15
- 16. You build a dedicated Team Someone who thinks he has a vision & likes to swim CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 16
- 17. You build a dedicated Team Someone who thinks he has a vision & likes to swim Someone who helps the boss feel less lonely & helps articulating the vision into a service CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 17
- 18. You build a dedicated Team Someone who thinks he has a vision & likes to swim Someone who helps the boss feel less lonely & helps articulating the vision into a service Someone who actually does the job CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 18
- 19. Be ashamed when you launch ! CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 19
- 20. And iteratewith your first userss feedbacks CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 20
- 21. And iteratewith your first userss feedbacks CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 21
- 22. And iteratewith your first userss feedbacks CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 22
- 23. And iteratewith your first userss feedbacks CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 23
- 24. Define KPIs CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 24
- 25. Communicate them CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 25
- 26. & Follow them ;-) CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 26
- 27. Questions ? 10 IF ANSWER = YES THEN GOTO http://plaza42.com 20 IF ELSE THEN GOTO 10 30 END CONFIDENTIAL 息 Wengo SAS 2009 Reproduction prohibited without prior authorization 27