際際滷

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Marketing THAT MATTERS
1900
1970+ 2000+
25%
45.5%
12%
38%
25%
2006+
Evolution Of
Communication
Website (On-Page SEO)
Social (Off-Page SEO)
Outbound (Push Marketing)
Inbound (Pull Marketing)
Types of Communication
and their data sources
Online sorting categories
for a holistic data presence
Online Marketing Tasks
Goal: Strengthen Link Network
Goal: Increase Content For Search
Goal: Grow Brand Impact
Goal: Grow Social Followers
CM - 3x Stories
CM - 3x Stories
CM - 3x Stories
CM - Targeted Content Dev.
BM - Template Update
LM - Website Wireframe
LM - Website Wireframe
LM - 15 Inbound Page Links
LM - 15 Outbound Partner Links
SM - 15 Related Filler Posts LM - Widgets
LM - Targeted Link Dev
BM - 30x Branded Images
SM - 15 Cornerstone Af鍖rmation Posts
SM - 15 Product Posts
BM - Target Brand Development
Reflected in Data Analytics
2,044
632
4,428
549
Four Data Categories
Match Direct Traffic with Brand Tasks
BM - 30x Branded Images
BM - Template Update
SM - 15 Cornerstone Af鍖rmation Posts
SM - 15 Product Posts
Also In鍖uenced By...
BM - Target Brand Development
SM - 1x Event Promo
SM - 15 Cornerstone Posts
SM - 15 Related Filler Posts
SM - 15 Blog Posts
SM - 15 Product Posts
Match Social Traffic with Social Tasks
SM - 1x Event Promo
Match Organic Traffic with Content Tasks
CM - 3x Stories
CM - 3x Stories
CM - 3x Stories
CM - Targeted Content Dev.
Also In鍖uenced By...
BM - Template Update LM - Website Wireframe
Match Referral Traffic with Link Tasks
LM - Website Wireframe
LM - 15 Inbound Page Links
LM - 15 Outbound Partner Links
Also In鍖uenced By...
SM - 15 Related Filler Posts
LM - Widgets
LM - Targeted Link Dev
CM - 3x Stories
BM - Template Update
Improve leads to website comparing data
YEAR 1
TOTAL 3083
YEAR 2
TOTAL 7,338
2,044
632
4,428
549
922
199
2,060
217
Brand
Social Media
Content
Links

More Related Content

Plugin Matter Data Sources

  • 2. 1900 1970+ 2000+ 25% 45.5% 12% 38% 25% 2006+ Evolution Of Communication Website (On-Page SEO) Social (Off-Page SEO) Outbound (Push Marketing) Inbound (Pull Marketing)
  • 3. Types of Communication and their data sources
  • 4. Online sorting categories for a holistic data presence
  • 5. Online Marketing Tasks Goal: Strengthen Link Network Goal: Increase Content For Search Goal: Grow Brand Impact Goal: Grow Social Followers CM - 3x Stories CM - 3x Stories CM - 3x Stories CM - Targeted Content Dev. BM - Template Update LM - Website Wireframe LM - Website Wireframe LM - 15 Inbound Page Links LM - 15 Outbound Partner Links SM - 15 Related Filler Posts LM - Widgets LM - Targeted Link Dev BM - 30x Branded Images SM - 15 Cornerstone Af鍖rmation Posts SM - 15 Product Posts BM - Target Brand Development
  • 6. Reflected in Data Analytics
  • 8. Match Direct Traffic with Brand Tasks BM - 30x Branded Images BM - Template Update SM - 15 Cornerstone Af鍖rmation Posts SM - 15 Product Posts Also In鍖uenced By... BM - Target Brand Development
  • 9. SM - 1x Event Promo SM - 15 Cornerstone Posts SM - 15 Related Filler Posts SM - 15 Blog Posts SM - 15 Product Posts Match Social Traffic with Social Tasks SM - 1x Event Promo
  • 10. Match Organic Traffic with Content Tasks CM - 3x Stories CM - 3x Stories CM - 3x Stories CM - Targeted Content Dev. Also In鍖uenced By... BM - Template Update LM - Website Wireframe
  • 11. Match Referral Traffic with Link Tasks LM - Website Wireframe LM - 15 Inbound Page Links LM - 15 Outbound Partner Links Also In鍖uenced By... SM - 15 Related Filler Posts LM - Widgets LM - Targeted Link Dev CM - 3x Stories BM - Template Update
  • 12. Improve leads to website comparing data YEAR 1 TOTAL 3083 YEAR 2 TOTAL 7,338 2,044 632 4,428 549 922 199 2,060 217 Brand Social Media Content Links