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View the video at https://youtu.be/F9sO1zrgq5g
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On-page SEO strategies, including local keyword optimization and location pages
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While impossible to verify, we know that tension between the two still rears in many organizations.
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When it isnt, it can create misalignments so deep that they cripple a brands pipeline for years.
While leadership plays an obvious role in managing this relationship, the issue runs deeper and often stems from a lack of mutual understanding between the two teams.
While marketing doesnt always grasp the nuances of working with leads in real-time, sales may not fully appreciate the mechanics of marketings role in their own success.
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The info in this webinar will help you find out.
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油
Compare two leading press release distribution platforms to discover which delivers superior syndication reach for your news.
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А Download our guide: "Launch Your ABM Strategy: A 90-Day Outbound Plan" https://resources.kiwicreative.net/abm-workbook А
- - -
This is the webinar recording from the June 2025 HubSpot User Group (HUG) for B2B Technology USA.
View the video at https://youtu.be/F9sO1zrgq5g
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/Black and Cyan Modern Digital Marketing Presentation.pdf
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油
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Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
Why Timing is Everything in Speculating.
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In speculation, time isnt just a variableits the foundation. Markets dont move because of news or opinions. They move because time demands it. When time is up, price must change. Understanding that the "long term" is rarely more than twenty years, a patient and observant speculator can start seeing those shifts before most others do.
You dont need a complex system to track marketsjust two tools: a ruler and a French curve. The ruler is for spotting trends. Draw a straight line from a high before the lowest lowif price keeps trading below it, youre in a downtrend. This pattern of lower highs and lower lows confirms continued weakness. And the volume? It usually fades as markets decline. Investors hesitate. They hold on. They hope. Eventually, after enough disappointment (and maybe a conversation with a spouse about lost savings), they selland volume spikes. Thats often when bottoms form.
After this, the market enters whats known as accumulation. Prices move sideways, volume stays low, and slowly, new buyers step in. The real signal of change appears when a higher low is followed by a higher high. Thats your new uptrend. You dont need to know why its happeningjust recognize that it is. Draw your trendline, and as long as price stays above it, the trend remains intact. When volume increases and media starts praising the move, its often a good time to start exiting. Thats when the public is finally buying.
Then come the parabolic movesthose steep, accelerated price increases. This is when the French curve becomes useful. Remember basic math: y = x族 or y = x続. These curves go vertical. In markets, when price action mimics this, it's unsustainable. No asset can absorb infinite capital. These moves always end the same way: a crash, often 5075% down. Weve seen it with silver in 1980, Japans Nikkei in 1990, and Bitcoin more recently.
I witnessed it with Dome Petroleum in 1980. The chart was clearly parabolic, but brokers were encouraged to buy. I resisted. One client insistedwe bought with a stop at $21 after entering at $24. He was stopped out and upset. The stock collapsed and eventually traded at $2.33. We bought again and sold at $6. It wasnt about news or logicit was psychology and timing.
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油
ANewswire vs PR Distribution_ Which Press Release Service Is Best in 2025
Compare two leading press release platforms to discover which delivers superior value, reach, and modern features for businesses seeking maximum media impact in today's competitive landscape.
When it comes to press release distribution in 2025, choosing the right platform determines whether your announcements cut through digital noise to reach target audiences or get lost in the overwhelming volume of daily business communications. The distinction between platforms leveraging cutting-edge AI technology and those relying on traditional distribution methods affects whether your investment generates meaningful media coverage and business results versus simply checking the "press release" box on your marketing checklist. But with services claiming extensive reach while delivering vastly different actual performance, how do you separate genuine value from marketing hyperbole?
Today we're comparing ANewswire's AI-powered intelligent distribution against PR Distribution's established wire service network and traditional media relationships. One platform promises next-generation automation designed for modern business communications and data-driven optimization, while the other offers proven distribution infrastructure with pricing starting at $299 for standard release services. But which platform actually delivers the best press release service for businesses serious about maximizing their media impact and communication ROI in 2025?
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油
ProLinker is your smart solution to hire freelance marketers, remote web developers, and IT professionals with ease. With over 500,000 skilled freelancers and 340,000+ completed projects, you can post jobs for free, get fast responses, and pay securely through one platform. Whether you're scaling your business or seeking freelance IT jobs remote, ProLinker makes it simple to connect, collaborate, and growon your terms.Impact of Social Media on Consumer Buying Behaviour of Personal Care Products
Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1
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This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchasesspecifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics.
The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 2130, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
The study concludes that social media exerts a moderate but meaningful influence on consumers decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention.
Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
TAM Sports_IPL 18_Commercial Advertising_Report.pdf
TAM Sports_IPL 18_Commercial Advertising_Report.pdfSocial Samosa
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The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 1120 second ads comprised 39%, while longer formats between 2040 seconds held just a 6% share.MVP Thinking in a changing Search environment
MVP Thinking in a changing Search environmentVanda Pokecz
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As search evolvesdriven by AI Overviews, shifting user behaviors, and ever-changing SERPsSEOs must adapt how they build, test, and learn. In this talk, Vanda P坦kecz, Head of SEO & Product Lead and co-host of the SEO Product Unveiled podcast, introduces the power of MVP thinking for modern SEO teams.
Instead of waiting for the perfect tool or large-scale rollout, this mindset encourages launching lean, value-driven experiments to test assumptions, gather directional data, and drive smarter decisions. From structured data tests on a single template to a scrappy MVP for monitoring AI Overviews, the session dives into real examples that show how impactful small bets can be.Digital Marketing Strategies Lighting Providers
Digital Marketing Strategies Lighting Providersthinishadk31
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Digital marketing providers for lighting services help manufacturers, suppliers, and retailers boost their online visibility, generate qualified leads, and connect with B2B buyers through SEO, social media, content marketing, and eCommerce platforms.
2Checkout - VWO Webinar and Verifone(1).pdf
2Checkout - VWO Webinar and Verifone(1).pdfVWO
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Ready to take your SaaS business global?
This insightful session will explore proven strategies for scaling your SaaS operations internationally while maximizing revenue and minimizing compliance risks.
Hosted by Ernie Tu, APAC Sales Manager at Verifone, along with experts from VWO, well dive into actionable frameworks and monetization models that help SaaS founders and operators grow more effectively across borders. Ernies hands-on experience with fast-growing SaaS companies will provide valuable insights into streamlining your global expansion, from optimizing payment systems to navigating compliance hurdles.What makes your video editing engaging ?
What makes your video editing engaging ?Dharmansh kashyap
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Creating an engaging video is more than just cutting and pasting clips its about crafting a visual story that captures attention, evokes emotion, and delivers a message with impact. In this infographic, *"What Makes Your Video Editing Engaging,"* I break down the essential elements that elevate video content from ordinary to outstanding.
The infographic highlights the core principles of effective video editing, including the importance of a strong narrative structure, seamless transitions, and maintaining a consistent visual style. It also covers key techniques such as pacing, sound design, and color grading all of which play a crucial role in keeping viewers hooked from the first second to the last.
Whether you're creating content for brands, influencers, or personal projects, understanding what engages viewers is critical. This visual guide also touches on the use of motion graphics, 2D animation, and text overlays to emphasize key messages and add professional polish to your edits.
For digital marketers and content creators alike, the infographic serves as a quick reference to ensure your editing choices align with your videos purpose be it to inform, entertain, or convert. Its not just about having the tools, but about using them creatively and strategically to produce content that resonates.
Explore this infographic to get actionable insights and practical tips that can instantly improve the engagement and performance of your video content. Whether you're a beginner or a professional, this guide will help sharpen your editing approach and elevate the impact of every video you create.The Future of Digital is Weird | Marketing Insights by Catalyst Marketing Agency
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing AgencyCatalyst Marketing Agency
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Featured (20)
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.Skeleton Culture Code
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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
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The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.Trends In Paid Search: Navigating The Digital Landscape In 2024
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The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.5 Public speaking tips from TED - Visualized summary
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The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.ChatGPT and the Future of Work - Clark Boyd
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The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.Getting into the tech field. what next
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The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations
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The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.Introduction to Data Science
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The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.Time Management & Productivity - Best Practices
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The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.The six step guide to practical project management
The six step guide to practical project managementMindGenius
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The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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The document discusses the application of ChatGPT and AI in software testing and programming, including its strengths and limitations. It covers ChatGPT's capabilities, such as code writing, refactoring, and debugging, and emphasizes the importance of human expertise in the software development life cycle. Additionally, it highlights various AI tools, potential pitfalls, and offers strategies for integrating AI into testing practices.12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
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The document outlines strategies for increasing influence in the workplace, emphasizing the importance of setting clear goals, building trust, and demonstrating consistency in actions. It also highlights the significance of relationship building, proactivity, and self-awareness regarding influencing styles. Lastly, it underscores that true leadership is about impact, influence, and inspiration rather than titles.ChatGPT webinar slides
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The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.Ad
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- 15. 05 Let's close the deal today. Arvind Limited (Telecom Division) Speak to our specialist: Name: Contact Number