Plutopia 2011: Sponsorship Presentation
- 1. Where technology, art & entertainment converge Plutopia 2011: The Future of Play 5th Annual SXSWi Event Monday, March 14, 2011 - 7pm to 12 am Mexican American Cultural Center (MACC) Aus鐃n, TX
- 2. What is Plutopia? Who are we? Plutopia Produc鐃ons, Inc. was founded in 2006 in Aus鐃n, TX as a future-focused entertainment and events produc鐃on company. The Plutopia management team has years of successful global opera鐃ng Plutopia is a cultural, arts and entertainment company that experience in culture development, the produces its own signature events, as well as a broad spectrum arts, entertainment, event crea鐃on and of events for third par鐃es. produc鐃on, future studies, marke鐃ng We are unique in our ability to ar鐃ully weave together culture, and strategic visioneering. the arts, and entertainment to offer a鐃endees exposure to and direct experience of amazing emerging innova鐃ons and cultural Maggie Duval: CEO and Execu鐃ve Producer developments. The ul鐃mate goal? To encourage a posi鐃ve feeling about the future. Derek Woodgate: Chief Crea鐃ve Officer Plutopia specializes in crea鐃ng and producing inspira鐃onal, par鐃cipatory experiences, which we call sense events aimed at Jon Lebkowsky: Chief Digital Officer providing mul鐃-sensory s鐃mula鐃on and the thrill of discovery. Bon Davis: Chief Technical Officer / Technical Producer This is achieved through unique content and high-end produc鐃on values and an unparalleled network of partners and collaborators, Chris Hewetson: Produc鐃on Director as well as comprehensive prepara鐃on, including detailed visualiza鐃on and budge鐃ng. Scoop Sweeney: Director of Event Produc鐃on Services Jo Rae Di Menno: PR Consultant Plutopia events are driven by four key areas of focus: Arts & Entertainment Culture & Educa鐃on Community Emerging Technology
- 3. Plutopia 2010: Sensa鐃on-al For the second time in three years, the annual Plutopia extravaganza was reported as the best SXSWi party to date. In 2008, it was the Aus鐃n Chronicles evening event) was held on March columnist, Stephen Moser, who 15, 2010 at the Mexican American proclaimed this, and in 2010, it was Cultural Center in Aus鐃n, with its hi- Jean Russell, global community tech auditorium and large-scale plaza visionary and thrivability author. overlooking Lady Bird Lake. This years audience numbered around 1200 Plutopia 2010: Plutopia 2010 was hailed as a people throughout the evening, made The Science of Music mega success on a mega scale. And up of interna鐃onal entrepreneurs, while we dont like to think of our the tech community, art and culture experien鐃al spectacle as a mere aficionados, and the general public. party, we are extremely happy that About 75% were between 20 and 40 Over 1200 A鐃endees our audience had so much fun. years old. Not surprising, given that the Our 2010 theme, The Science audience was presented with of Music, explored the role of cap鐃va鐃ng, future-forward technology, sound and digital media performances, including a world- in changing the landscape and premiere performance by DJ narra鐃ve of music in the informa鐃on Spooky which expertly wove age. The science ranged from the together science, music, film, expanding of audio boundaries culture, art, sensory immersion and experimenta鐃on, to new forms and entertainment as well as an of instrumenta鐃on, sampling and all-local, ar鐃sanal foodie fest from remixing and emerging crea鐃ve Edible Aus鐃n and cu鐃ng edge processes, to integrated mul鐃sensory mixology from the Tipsy Texan systems and interfaces with intelligent Cocktail Bar. networks, to the transforma鐃ons of aesthe鐃cs and the changing rhythm of Plutopia 2010 (an official SXSW nature.
- 4. The theme was aptly presented through both the were exhibits from the Robot Group, including the Gi- spectacular shows in the Auditorium (Bruce Sterling, ant Brain, plus Toy Joy and BazaarVoices hipster play- Xiao He, DJ Spooky, White, Black Pig Libera鐃on Front grounds. and the exhibits and interac鐃ve installa鐃ons on the Plaza. Plutopia also focuses on ensuring that we op鐃mize the ecological effect of the event. We minimized en- DJ Spooky produced a rive鐃ng world premiere of a 60- ergy consump鐃on by using LEDs and magnificent pro- minute piece based on Brian Greenes Elegant Uni- jec鐃ons that illuminated every surface of the MACC, verse (which he performed with a four piece wood- and maximized the events recycling poten鐃al. Our wind orchestra.) Stunning projec鐃ons and spectacular partners at Green Fern Events and Wandering River ligh鐃ng were specially designed for Plutopia 2010 by Recycling reported a total of 400 lbs of waste, which Interac鐃ve Entertainment Systems, which delivered represents a 70% diversion rate from landfill. a mixture of awe and amusement on the Plaza. There
- 5. Plutopia 2011: The Future of Play Gathering momentum from Plutopia 2010: The Science of Music, the official SXSW evening event held last March at Aus鐃ns Mexican- American Cultural Center,Plutopias 5th annual extravaganza, The Future of Play, promises to deliver a whole new set of experien鐃al adventures. The Future of Play will explore the concept of play as transforma鐃ve through four key aspects: Social Play (including community and communica鐃on); Ac鐃on Play (sports, gaming, etc.); Mental and Emo鐃onal Play (including explora鐃on, adventure and imagina鐃on); and Sound Play. To be held in Aus鐃n on March 14th, 2011 the event will be though鐃ully posi鐃oned as a well-cra鐃ed link between SXSW Interac鐃ve, Film and Music. Furthering our mission to create unique sense events, this years extravaganza will include interac鐃ve installa鐃ons, per- formances by world-renowned musicians / ar鐃sts, talks, art exhibits, compelling projec鐃ons, DJs, demonstra鐃ons, performance art, robots, projec鐃ons, gaming fun, locally produced ar鐃sanal food and beverages, and much more. The entertainment, performances, talks and installa鐃ons will include a wide range of emerging technologies, social and behavioral change and affec鐃ve processes. These will cover everything from sensory engagement, to smart materials and architectures, robo鐃cs and augmented reality to interac鐃ve, socially and loca鐃on-aware installa鐃ons, and gaming and stage performances. Plutopia 2011 will be a rich manifesta鐃on of convergence - of science and technology with art and entertainment.
- 6. Plutopia 2011: The Future of Play Sound Play Social Play Ac鐃on Play Mental Play
- 7. Plutopia 2011: Event Visibility and Desirability Plutopia 2011 will be, as before, an official SXSW sponsored event. The event is free to all SXSW registrants (around 20,000 will be invited) and open to the public for a very affordable 鐃cket price. Around 1500 will a鐃end the Plutopia event. There were 169,000 a鐃endees at SXSW in 2009, with SXSWi showing a 40% increase largest growth area at SXSW is the Interac鐃ve conference. SXSW 2009 impact on the Aus鐃n economy totaled $143 million. Extensive pre-event promo鐃on: SXSW directory, posters, flyers, press, and online presence with website banners and links, video, blogs, and other new media. Mul鐃-media event coverage. Full 鐃me, con鐃nuous PR through Hard Pressed Publicity 75% of a鐃endees are between 20 and 40 years old Around 50% earn over $100,000 Plutopia Produc鐃ons, Inc. is endorsed by SXSW, and seen by the industry and public as a vanguard in future-focused entertainment and an expert in innova鐃ve, exci鐃ng hi-tech sense events.
- 8. Plutopia 2011: Sponsorship Opportuni鐃es P鐃緒申鐃緒申鐃緒申鐃 2011 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申 鐃 鐃緒申鐃緒申鐃緒申 鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申. T鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申 鐃緒申鐃 鐃緒申鐃緒申鐃 鐃緒申 鐃緒申鐃 鐃緒申鐃緒申鐃, 鐃緒申鐃緒申, 鐃緒申鐃緒申鐃緒申, 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申, 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申, 鐃緒申鐃緒申鐃緒申鐃, 鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃 鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申鐃. W鐃 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申, 鐃緒申鐃緒申 鐃緒申 鐃緒申 鐃緒申鐃, 鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃 鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃 鐃緒申鐃緒申鐃 鐃緒申 鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申 鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申 P鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃. T鐃緒申鐃 鐃緒申 鐃 鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申 鐃 鐃緒申鐃 鐃緒申 鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申 鐃緒申鐃 鐃緒申 鐃緒申鐃緒申鐃緒申鐃緒申鐃 鐃緒申 鐃緒申鐃緒申 鐃緒申鐃緒申 鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃盾鐃 鐃緒申鐃緒申鐃緒申鐃緒申 鐃緒申鐃緒申鐃 鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申! Posi鐃on your company as leading edgePlutopia delivers a high coolness factor extending company branding and desirability Demonstrate your authority - It is an official SXSWi event, which means your colleagues and customers will be the audience Link your company to some amazing world-renowned, crea鐃ve celebri鐃es Demonstrate you are a forward-looking organiza鐃on aware of future-focused issues Take advantage of low cost, high impact entry to SXSW and exposure to a large, progressive audience Extend your link to the local community, given the substan鐃al local community buy-in and benefit through collabora鐃on with Edible Aus鐃n, Aus鐃n Eco Network, Urban Roots and others Par鐃cipate in extensive pre-event promo鐃on in SXSW materials, press, on-line through related blogs and sites, etc. Be part of major press coverage - local, regional and interna鐃onal Networking / Photo Ops - Opportunity to invite clients and to meet new ones
- 9. Plutopia 2011: Sponsorship Opportuni鐃es Plutopia 2011 was an amaz- ing event that substan鐃al- ly elevated our brand and Sponsorship Levels product desirability amongst our customers and paved the way for PGi to launch a para- digm-shi鐃ing communica鐃ons $10,000 P鐃緒申鐃緒申鐃緒申鐃 S鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申 product in the a鐃ermath. We knew going in that the event itself would be incredible, but our team was par鐃cularly impressed with the superior $5,500 - G鐃緒申鐃 S鐃緒申鐃緒申鐃緒申鐃緒申鐃緒申 level of professionalism and collabora鐃on that Plutopia delivered. We will certainly be there in 2011! $2,500 S鐃緒申鐃緒申鐃 S鐃緒申鐃緒申鐃緒申 Beth St. Paul SVP Marke鐃ng Premier Global Interac鐃ve $1,000 F鐃緒申鐃緒申鐃 鐃緒申 P鐃緒申鐃緒申鐃緒申鐃! Custom sponsorships available. Contact derek@plutopiaproduc鐃ons.com for more informa鐃on The Plutopia marke鐃ng and promo鐃ons team will work closely with the sponsor to maximize benefits and to customize the sponsors visibility and hospitality arrangements. There is poten鐃al for sponsor promo鐃onal displays and projec鐃ons.
- 10. $10,000 ~ Pla鐃num Sponsor $5,000 ~ Gold Sponsor $2,500 ~ Silver Sponsor Main sponsor: Your Company Name pres- Banner / projec鐃on over stage 728 x 90 non-rota鐃ng leader board ents Plutopia 2011: The Future of Play banner ad on plutopia.org sponsors page The 5th Annual Plutopia SXSW Interac鐃ve 728 x 90 non-rota鐃ng leader board banner ad on plutopia.org event page Thanks and intro during opening remarks Extravaganza Thanks and intro during opening Logo/name on all promo鐃onal material and Lead Banner over main stage remarks press, including invites, ads, and posters with 728 x 90 non-rota鐃ng leader board 3rd 鐃er placement Chance to speak briefly during opening re- banner ad on plutopia.org main page and marks (2 minutes) One limited edi鐃on event poster print PlutopiaProduc鐃ons.com main page signed by Lautaro Vera (two Gold Media Lion Logo/name on all promo鐃onal material and winner) Thanks and intro during opening remarks press, including invites, ads, and posters with 2nd 鐃er placement Short descrip鐃on of your business and link Chance to speak briefly during opening re- on our Website with 3rd 鐃er placement marks (3 minutes) Share a drink with the ar鐃sts in our VIP Lounge (4 guests) Your logo as part of rota鐃ng projec鐃on of Logo/name on all promo鐃onal material and event sponsors press, including invites, ads, and posters with One limited edi鐃on event poster print top-level placement signed by Lautaro Vera (two Gold Media Lion 6 complimentary 鐃ckets to event winner) Share a drink with the ar鐃sts in our VIP 10 x 10 crea鐃ve space at party (your team - Short descrip鐃on of your business and link number of staff nego鐃able - provides your set- Lounge (6 guests) on our Website with 2nd 鐃er placement up) One limited edi鐃on event poster print signed Your logo as part of rota鐃ng projec鐃on of VIP meet-up area for your guests by Lautaro Vera (two Gold Media Lion winner) event sponsors Part of 1/4 page ad in SXSWi directory Short descrip鐃on of your business and link 10 complimentary 鐃ckets to event on our Website with top placement 10 x 10 crea鐃ve space at party (your team - Your logo only featured on main event number of staff nego鐃able - provides your set- projec鐃on, in addi鐃on to Plutopias up) 20 complimentary 鐃ckets to event VIP meet-up area for your guests 10 x 10 crea鐃ve space at party (your team - Part of 1/4 page ad in SXSWi directory number of staff nego鐃able - provides your set- up) VIP meet-up area for your guests Part of 1/4 page ad in SXSWi directory