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Editor's Notes

1. People spend time
2. US ADULTS SPEND 11 HOURS WITH DIGITAL MEDIA DAILY Any other Stat here-
3. digital is awesome but also sucks An opportunity but also hard, expensive and untrackable Digital is an opportunity, it’s fantastic, we’re spending about 50% of our life in it…YOU have the potential to go around the clock with a consumer, a fan, a loyalist and ENGAGE with them. THAT’s AWESOME. BUT, it’s time consuming and expensive to cut through the clutter. Even when we do spend time and money how do we tie back to ROI? How do we track it?
4. Or, what does engagement really mean? engagement or consumption? (https://plyfe.me/h/4ON) For us engagement is all about a dialogue. It goes beyond a share, a like, or a comment. It get them to lean in and participate. QN POLL ARE YOUR FANS ENGAGING OR CONSUMING? These are 3 examples of how engagement tactics are applied. Is this engagement or consumption? As a fan, can I engage? Can I be a part of the dialogue? Digital engagement is more about consumption as opposed to engagement. It’s okay that you are doing this…this is part of building a foundation. I get it…if it were easy, turn key and less expensive you all would take it to a new level. Let’s look at a couple of examples.
5. Different Engagement or Consumption? 1. MAKE COMPANIONS, NOT CAMPAIGNS When creating tools and content for the second screen, remember to be the cheerleader, not the quarterback. Instead of designing new campaigns that distract from the action, make companions that fuel the passion without getting in the way. 2. DESIGN WITH TOUCH IN MIND (mobile) The majority of second-screen consumption happens on smartphones, so be smart about layouts. Start designing with the smallest screen in mind and then work up to the largest. 3. TELL STORIES WITH DATA Data isn’t just the basis for a strategy or the way to measure a campaign. Stories told through data can be powerful and compelling. Think about some data streams that might be relevant to a brand or category. How could these influence the content’s creation?
6. Different Engagement or Consumption?
7. Different Engagement or Consumption?
8. When we think about digital we think about ROI + Engagement Majority people here trying to solve one of if not all of these 4 problems POLL: WHICH DO YOU CARE ABOUT MOST? (https://plyfe.me/h/2O2)
9. That’s why we built plyfe platform value value value (cheap, fast, interactive, contextual, trackable, roi based) (ICONS image) Turn key solutions to help create opps that are lean in, to be measurable and ROI based. We are like the word press for interactivity.  We’ve made it super easy to take your content and make it engaging / dialogue/ …. Build in Minutes Choose an interactive card type. Input text, images, videos and links. Review, then make changes or publish! Publish Anywhere Share directly to social media platforms or Embed with one line of code – “set it and forget it”. Update the published card from the Plyfe platform. You can even distribute via ad servers. Report Track performance in real-time. Create user profile for personalization. Gain insights for content optimization.
10. BUiLD AS A POLL (https://plyfe.me/h/MzL) Examples of how the interactive cards can solve one of the four problems Timely – real time adjustments Driving action based on the user interaction Feedback in percentages of how everyone else is voting Easy to implement Driving an action based on decision tree-esque result
11. BUILD AS A VIDEO POLL (https://plyfe.me/h/YO9) Examples of how the interactive cards can solve one of the four problems Leveraging content you already have and making it tie contextually to your business goals Ad servers you currently use
12. Making content more interactive and giving sponsors new kinds of packages/value
13. Sports is all about being in the moment, whether its pre, during or post We can bring fans together throughout these moments with social gallery Ok so let’s pull this up because it is SO easy Show platform talk about embed code Show the reporting
14. Resulting in in-depth audience understanding USA TODAY 50% MOBILE
15. GO TO PLYFE.COM TO SEE MORE & ENTER THE SWEEPS EVERYONE THAT ENTERS WILL GET A FREE 2 WEEKS