The presentation discusses 6 trends in product management, including the shift to relationship marketing and agile development, as well as 2 common myths. It promotes certification from AIPMM as providing mastery of principles, portable credentials, differentiation, and proof of commitment. The presentation is about current and future trends in product management as well as the value of AIPMM certification.
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Editor's Notes
#5: Time: Trends dont happen over-night. Roots: Because a trend is developed in a wide variety of ways, it develops roots, Trends wont vanish even as they evolve, because their roots are deep and intricate.Everywhere: A trend will slowly sprout up in different places. After a while, youll see it all over the place.Nonstop growth: Trends keep building slowly, never stopping their growth. A trend isnt going anywhere--it will be there for a long time,. In contrast, A fad wont last.Durability: Trends are strong. Unlike fads, they dont weaken as they become mainstream; they only become stronger.