Keely Killpack gave a presentation on motivating change across cultures and ensuring results in a global context. The presentation covered understanding different cultural considerations when implementing change, sharing experiences from global projects, and lessons learned around pivoting change management approaches. It emphasized tailoring communications and engagement strategies to different cultural and stakeholder groups. The presentation included interactive polling questions and a framework for analyzing stakeholders while incorporating cultural factors. The goal was to provide guidance and spark discussion on effectively managing change initiatives with global audiences and teams.
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PMI CoP Killpack v1.23.14
1. Motivating Change Across Cultures:
Ensuring Results in a Global Context
Keely Killpack, PhD
January 23, 2014
2. 2
Agenda
Todays Topics
Speaker Intro
Know the Audience
Cultural Considerations
Sharing Experiences
Results & Pivots
Qs & Wrap Up
@DrKeelyK www.linkedin.com/in/drkeelykillpack
3. 3
Speaker
@DrKeelyK
Source:http://speakingppt.com
www.linkedin.com/in/drkeelykillpack
Im Keely
12 yrs Change Mgmt Consultant
PhD in Organizational Psychology
Global Speaker on Chnge Mgmt
2012 Agile Barcelona
2012 PMI North Am. Congress
2012 Agile SF @ Microsoft
2013 ReSource Pro Bootcamp
This HOUR
Audience Interaction
Stories from my past intended
to help with your future
Wisdom sharing from YOU!
6. 6
Work Motivation Levers Motivation is when your
dreams put on work clothes.
Benjamin Franklin
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Goal Setting
Competition
Confidence
Self-Efficacy
1
3
2
8. 8
Cultural Considerations
Source: www.amanet.org & http://en.wikipedia.org/wiki/Cross-cultural_communication
Personal Expression
Emotions
Reason
Personal Space
Nonverbal Communication
Eye Contact
Facial Expressions
Gesturing
Tangibles
Oral
Written
Imagery
Power
Distance
@DrKeelyK www.linkedin.com/in/drkeelykillpack
10. 10
Experience Global SAP
Cape Town
~ 150 FTE
Manila
~ 205 FTE
California
~ 315 FTE
Mumbai
~ 150 FTE
HR Countries
Aviation & HR
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Amsterdam
~ 40 FTE
Supply Chain
Global SAP Implementation (10K users, 40+ countries)
Virtual Teams in each region (US, Africa, EU, Mid-East, Asia)
Sao Paulo
~ 35 FTE
11. 11
End Users
Executives
Leadership
Middle Mgmt
Stakeholder Matrix
Tiered Messaging Approach
1. Identify key people in each category
2. Plan to cascade communications
3. Assign messages to type of sender
Sender Message Type
All Supportive, enthusiastic,
success-oriented messages
Execs Awareness, commitment,
business value
Leaders Barrier removal, expectation
setting, support
Middle
Mgmt
Performance/operation detail
@DrKeelyK www.linkedin.com/in/drkeelykillpack
12. 12
Newsletter Posters Email
CBTs
Kickoffs Workshop Coaching
Job Aids Training
Materials
Knowledge
Mgmt Tool
Peer
Network
Buddy
HELLO
Employee
Planning
Change
Implementing
Change
Sustaining
Change
Communication Channels by Phase
@DrKeelyK www.linkedin.com/in/drkeelykillpack
13. 13
Experience US/EU Retail
@DrKeelyK www.linkedin.com/in/drkeelykillpack
USA EU
USA Impacted
Groups
Customers
Retail Stores
Vendors
Distribution Centers
Customer Service
Marketing
Private Label
Manufacturing
BI Reporting
Fraud
EU Impacted
Groups
Customers
Retail Stores
Vendors
Distribution Centers
Customer Service
Marketing
Private Label
Manufacturing
BI Reporting
Fraud
US/Euro Custom Digital Commerce System Implementation
Shared Executive Sponsorship and Budget Contributions
Business Value: US short-term need, EU long-term strategy
14. 14
Stakeholder Change Strategy
Leader Engagement
Meet & Greet Key Leaders
Draft Approach for Change
Define Success Metrics
Communication
Identify Key Milestones
Schedule Messaging Events
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Training
Needs & Logistics
Design & Development
Schedule & Delivery
Go-Live Events
Hype Campaign
User Readiness
Go-Live & Post Go-Live Support
15. 15
Token Excel Doc in every PMI Webinar
Impact
Level
Risk Level
Change
Position
Comments
H-High
M-Medium
L-Low
H-High
M-Medium
L-Low
A-Advocate
N-Neutral
R-Resistor
Cognitive
Beliefs
Behavioral
Nonverbal
Emotional
Expressions
Goal
Orientation
Locus of
Control
Confidence
~source of this data?
~more details
Name 1 CEO
Name 2 CFO
Name 3 CIO
Name 4 VP Ops
Name 5 VP Fin
Name 6 VP Sales
Name 7 Dir Ops
Name 8 Dir Fin
Name 9 Dir Sales
Name 10 Mgr
Name 11 Spvsr
Name 12 Tm Ld
Stakeholder Analysis
End Users
Middle
Mgmt
Leaders
Execs
Cultural Cues
Motivation
Internal / External
Group Name
Job
Title
Stakeholder Analysis is the most fundamental tool
for any OCM Practitioner!!
Customize yours to better incorporate cultural cues
in your CM efforts!!
@DrKeelyK www.linkedin.com/in/drkeelykillpack
16. 16
Token Excel Doc in every PMI Webinar
Impact
Level
Risk Level
Change
Position
H-High
M-Medium
L-Low
H-High
M-Medium
L-Low
A-Advocate
N-Neutral
R-Resistor
Cognitive
Beliefs
Behavioral
Nonverbal
Emotional
Expressions
Goal
Orientation
Locus
Cont
Name 1 CEO
Name 2 CFO
Name 3 CIO
Name 4 VP Ops
Name 5 VP Fin
Name 6 VP Sales
Name 7 Dir Ops
Name 8 Dir Fin
Name 9 Dir Sales
Name 10 Mgr
Name 11 Spvsr
Name 12 Tm Ld
Stakeholder Analysis
End Users
Middle
Mgmt
Leaders
Execs
Cultural Cues
Motiva
Internal / E
Group Name
Job
Title
pact
evel
Risk Level
Change
Position
Comments
High
Medium
Low
H-High
M-Medium
L-Low
A-Advocate
N-Neutral
R-Resistor
Cognitive
Beliefs
Behavioral
Nonverbal
Emotional
Expressions
Goal
Orientation
Locus of
Control
Confidence
~source of this data?
~more details
Stakeholder Analysis
Cultural Cues
Motivation
Internal / External
@DrKeelyK www.linkedin.com/in/drkeelykillpack
17. 17
Results & Pivot
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Email Meetings Checklists Training
Culturally Tailored Communications
Longer Lead Times for EVERYTHING
Engagement from Senior & Middle Management
Striated Stakeholder Messaging