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Motivating Change Across Cultures:
Ensuring Results in a Global Context
Keely Killpack, PhD
January 23, 2014
2
Agenda
Todays Topics
Speaker Intro
Know the Audience
Cultural Considerations
Sharing Experiences
Results & Pivots
Qs & Wrap Up
@DrKeelyK www.linkedin.com/in/drkeelykillpack
3
Speaker
@DrKeelyK
Source:http://speakingppt.com
www.linkedin.com/in/drkeelykillpack
Im Keely 
 12 yrs Change Mgmt Consultant
 PhD in Organizational Psychology
 Global Speaker on Chnge Mgmt
 2012 Agile Barcelona
 2012 PMI North Am. Congress
 2012 Agile SF @ Microsoft
 2013 ReSource Pro Bootcamp
This HOUR 
 Audience Interaction
 Stories from my past intended
to help with your future
 Wisdom sharing from YOU!
4
Audience Quick Poll
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Enough about me what about you?
5
ChangeLifeCycleFramework
Source:ManagingChangeinOrganizations:APracticeGuide息PMI2013
6
Work Motivation Levers Motivation is when your
dreams put on work clothes.
 Benjamin Franklin
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Goal Setting
Competition
Confidence
Self-Efficacy
1
3
2
7
Cultural Considerations
Source: http://www.colorado.edu/conflict/peace/problem/cultrbar.htm
 We interpret the world biased on our cultural influences
 Stella Ting-Toomeys Cultural Barriers to Effective Communication
@DrKeelyK www.linkedin.com/in/drkeelykillpack
8
Cultural Considerations
Source: www.amanet.org & http://en.wikipedia.org/wiki/Cross-cultural_communication
Personal Expression
 Emotions
 Reason
 Personal Space
Nonverbal Communication
 Eye Contact
 Facial Expressions
 Gesturing
Tangibles
 Oral
 Written
 Imagery
 Power
Distance
@DrKeelyK www.linkedin.com/in/drkeelykillpack
9
Cultural Considerations
Source: http://www.wikihow.com/Communicate-Well-With-People-from-Other-Cultures
@DrKeelyK www.linkedin.com/in/drkeelykillpack
10
Experience  Global SAP
Cape Town
~ 150 FTE
Manila
~ 205 FTE
California
~ 315 FTE
Mumbai
~ 150 FTE
HR Countries
Aviation & HR
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Amsterdam
~ 40 FTE
Supply Chain
 Global SAP Implementation (10K users, 40+ countries)
 Virtual Teams in each region (US, Africa, EU, Mid-East, Asia)
Sao Paulo
~ 35 FTE
11
End Users
Executives
Leadership
Middle Mgmt
Stakeholder Matrix
Tiered Messaging Approach
1. Identify key people in each category
2. Plan to cascade communications
3. Assign messages to type of sender
Sender Message Type
All Supportive, enthusiastic,
success-oriented messages
Execs Awareness, commitment,
business value
Leaders Barrier removal, expectation
setting, support
Middle
Mgmt
Performance/operation detail
@DrKeelyK www.linkedin.com/in/drkeelykillpack
12
Newsletter Posters Email
CBTs
Kickoffs Workshop Coaching
Job Aids Training
Materials
Knowledge
Mgmt Tool
Peer
Network
Buddy
HELLO
Employee
Planning
Change
Implementing
Change
Sustaining
Change
Communication Channels by Phase
@DrKeelyK www.linkedin.com/in/drkeelykillpack
13
Experience  US/EU Retail
@DrKeelyK www.linkedin.com/in/drkeelykillpack
USA EU
USA Impacted
Groups
Customers
Retail Stores
Vendors
Distribution Centers
Customer Service
Marketing
Private Label
Manufacturing
BI Reporting
Fraud
EU Impacted
Groups
Customers
Retail Stores
Vendors
Distribution Centers
Customer Service
Marketing
Private Label
Manufacturing
BI Reporting
Fraud
 US/Euro Custom Digital Commerce System Implementation
 Shared Executive Sponsorship and Budget Contributions
 Business Value: US  short-term need, EU  long-term strategy
14
Stakeholder Change Strategy
Leader Engagement
 Meet & Greet Key Leaders
 Draft Approach for Change
 Define Success Metrics
Communication
 Identify Key Milestones
 Schedule Messaging Events
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Training
 Needs & Logistics
 Design & Development
 Schedule & Delivery
Go-Live Events
 Hype Campaign
 User Readiness
 Go-Live & Post Go-Live Support
15
Token Excel Doc in every PMI Webinar 
Impact
Level
Risk Level
Change
Position
Comments
H-High
M-Medium
L-Low
H-High
M-Medium
L-Low
A-Advocate
N-Neutral
R-Resistor
Cognitive
Beliefs
Behavioral
Nonverbal
Emotional
Expressions
Goal
Orientation
Locus of
Control
Confidence
~source of this data?
~more details
Name 1 CEO
Name 2 CFO
Name 3 CIO
Name 4 VP Ops
Name 5 VP Fin
Name 6 VP Sales
Name 7 Dir Ops
Name 8 Dir Fin
Name 9 Dir Sales
Name 10 Mgr
Name 11 Spvsr
Name 12 Tm Ld
Stakeholder Analysis
End Users
Middle
Mgmt
Leaders
Execs
Cultural Cues
Motivation
Internal / External
Group Name
Job
Title
Stakeholder Analysis is the most fundamental tool
for any OCM Practitioner!!
Customize yours to better incorporate cultural cues
in your CM efforts!!
@DrKeelyK www.linkedin.com/in/drkeelykillpack
16
Token Excel Doc in every PMI Webinar 
Impact
Level
Risk Level
Change
Position
H-High
M-Medium
L-Low
H-High
M-Medium
L-Low
A-Advocate
N-Neutral
R-Resistor
Cognitive
Beliefs
Behavioral
Nonverbal
Emotional
Expressions
Goal
Orientation
Locus
Cont
Name 1 CEO
Name 2 CFO
Name 3 CIO
Name 4 VP Ops
Name 5 VP Fin
Name 6 VP Sales
Name 7 Dir Ops
Name 8 Dir Fin
Name 9 Dir Sales
Name 10 Mgr
Name 11 Spvsr
Name 12 Tm Ld
Stakeholder Analysis
End Users
Middle
Mgmt
Leaders
Execs
Cultural Cues
Motiva
Internal / E
Group Name
Job
Title
pact
evel
Risk Level
Change
Position
Comments
High
Medium
Low
H-High
M-Medium
L-Low
A-Advocate
N-Neutral
R-Resistor
Cognitive
Beliefs
Behavioral
Nonverbal
Emotional
Expressions
Goal
Orientation
Locus of
Control
Confidence
~source of this data?
~more details
Stakeholder Analysis
Cultural Cues
Motivation
Internal / External
@DrKeelyK www.linkedin.com/in/drkeelykillpack
17
Results & Pivot
@DrKeelyK www.linkedin.com/in/drkeelykillpack
Email Meetings Checklists Training
 Culturally Tailored Communications
 Longer Lead Times for EVERYTHING
 Engagement from Senior & Middle Management
 Striated Stakeholder Messaging
18@DrKeelyK www.linkedin.com/in/drkeelykillpack
Thank
You!
Time for
Feedback..More
Polling Questions

More Related Content

PMI CoP Killpack v1.23.14

  • 1. Motivating Change Across Cultures: Ensuring Results in a Global Context Keely Killpack, PhD January 23, 2014
  • 2. 2 Agenda Todays Topics Speaker Intro Know the Audience Cultural Considerations Sharing Experiences Results & Pivots Qs & Wrap Up @DrKeelyK www.linkedin.com/in/drkeelykillpack
  • 3. 3 Speaker @DrKeelyK Source:http://speakingppt.com www.linkedin.com/in/drkeelykillpack Im Keely 12 yrs Change Mgmt Consultant PhD in Organizational Psychology Global Speaker on Chnge Mgmt 2012 Agile Barcelona 2012 PMI North Am. Congress 2012 Agile SF @ Microsoft 2013 ReSource Pro Bootcamp This HOUR Audience Interaction Stories from my past intended to help with your future Wisdom sharing from YOU!
  • 4. 4 Audience Quick Poll @DrKeelyK www.linkedin.com/in/drkeelykillpack Enough about me what about you?
  • 6. 6 Work Motivation Levers Motivation is when your dreams put on work clothes. Benjamin Franklin @DrKeelyK www.linkedin.com/in/drkeelykillpack Goal Setting Competition Confidence Self-Efficacy 1 3 2
  • 7. 7 Cultural Considerations Source: http://www.colorado.edu/conflict/peace/problem/cultrbar.htm We interpret the world biased on our cultural influences Stella Ting-Toomeys Cultural Barriers to Effective Communication @DrKeelyK www.linkedin.com/in/drkeelykillpack
  • 8. 8 Cultural Considerations Source: www.amanet.org & http://en.wikipedia.org/wiki/Cross-cultural_communication Personal Expression Emotions Reason Personal Space Nonverbal Communication Eye Contact Facial Expressions Gesturing Tangibles Oral Written Imagery Power Distance @DrKeelyK www.linkedin.com/in/drkeelykillpack
  • 10. 10 Experience Global SAP Cape Town ~ 150 FTE Manila ~ 205 FTE California ~ 315 FTE Mumbai ~ 150 FTE HR Countries Aviation & HR @DrKeelyK www.linkedin.com/in/drkeelykillpack Amsterdam ~ 40 FTE Supply Chain Global SAP Implementation (10K users, 40+ countries) Virtual Teams in each region (US, Africa, EU, Mid-East, Asia) Sao Paulo ~ 35 FTE
  • 11. 11 End Users Executives Leadership Middle Mgmt Stakeholder Matrix Tiered Messaging Approach 1. Identify key people in each category 2. Plan to cascade communications 3. Assign messages to type of sender Sender Message Type All Supportive, enthusiastic, success-oriented messages Execs Awareness, commitment, business value Leaders Barrier removal, expectation setting, support Middle Mgmt Performance/operation detail @DrKeelyK www.linkedin.com/in/drkeelykillpack
  • 12. 12 Newsletter Posters Email CBTs Kickoffs Workshop Coaching Job Aids Training Materials Knowledge Mgmt Tool Peer Network Buddy HELLO Employee Planning Change Implementing Change Sustaining Change Communication Channels by Phase @DrKeelyK www.linkedin.com/in/drkeelykillpack
  • 13. 13 Experience US/EU Retail @DrKeelyK www.linkedin.com/in/drkeelykillpack USA EU USA Impacted Groups Customers Retail Stores Vendors Distribution Centers Customer Service Marketing Private Label Manufacturing BI Reporting Fraud EU Impacted Groups Customers Retail Stores Vendors Distribution Centers Customer Service Marketing Private Label Manufacturing BI Reporting Fraud US/Euro Custom Digital Commerce System Implementation Shared Executive Sponsorship and Budget Contributions Business Value: US short-term need, EU long-term strategy
  • 14. 14 Stakeholder Change Strategy Leader Engagement Meet & Greet Key Leaders Draft Approach for Change Define Success Metrics Communication Identify Key Milestones Schedule Messaging Events @DrKeelyK www.linkedin.com/in/drkeelykillpack Training Needs & Logistics Design & Development Schedule & Delivery Go-Live Events Hype Campaign User Readiness Go-Live & Post Go-Live Support
  • 15. 15 Token Excel Doc in every PMI Webinar Impact Level Risk Level Change Position Comments H-High M-Medium L-Low H-High M-Medium L-Low A-Advocate N-Neutral R-Resistor Cognitive Beliefs Behavioral Nonverbal Emotional Expressions Goal Orientation Locus of Control Confidence ~source of this data? ~more details Name 1 CEO Name 2 CFO Name 3 CIO Name 4 VP Ops Name 5 VP Fin Name 6 VP Sales Name 7 Dir Ops Name 8 Dir Fin Name 9 Dir Sales Name 10 Mgr Name 11 Spvsr Name 12 Tm Ld Stakeholder Analysis End Users Middle Mgmt Leaders Execs Cultural Cues Motivation Internal / External Group Name Job Title Stakeholder Analysis is the most fundamental tool for any OCM Practitioner!! Customize yours to better incorporate cultural cues in your CM efforts!! @DrKeelyK www.linkedin.com/in/drkeelykillpack
  • 16. 16 Token Excel Doc in every PMI Webinar Impact Level Risk Level Change Position H-High M-Medium L-Low H-High M-Medium L-Low A-Advocate N-Neutral R-Resistor Cognitive Beliefs Behavioral Nonverbal Emotional Expressions Goal Orientation Locus Cont Name 1 CEO Name 2 CFO Name 3 CIO Name 4 VP Ops Name 5 VP Fin Name 6 VP Sales Name 7 Dir Ops Name 8 Dir Fin Name 9 Dir Sales Name 10 Mgr Name 11 Spvsr Name 12 Tm Ld Stakeholder Analysis End Users Middle Mgmt Leaders Execs Cultural Cues Motiva Internal / E Group Name Job Title pact evel Risk Level Change Position Comments High Medium Low H-High M-Medium L-Low A-Advocate N-Neutral R-Resistor Cognitive Beliefs Behavioral Nonverbal Emotional Expressions Goal Orientation Locus of Control Confidence ~source of this data? ~more details Stakeholder Analysis Cultural Cues Motivation Internal / External @DrKeelyK www.linkedin.com/in/drkeelykillpack
  • 17. 17 Results & Pivot @DrKeelyK www.linkedin.com/in/drkeelykillpack Email Meetings Checklists Training Culturally Tailored Communications Longer Lead Times for EVERYTHING Engagement from Senior & Middle Management Striated Stakeholder Messaging