Visit Orlando aims to market and sell the Orlando area globally as a premier tourism destination. The proposed partnership between Visit Orlando and PNC Bank would name PNC the official bank of Visit Orlando, providing marketing opportunities to PNC through Visit Orlando's large membership and visitor base. In exchange, PNC and Visit Orlando would work to create special activities for employees and clients, and negotiate a banking relationship including credit cards. Key visitor statistics for Orlando in 2014 include over 62 million total visitors, $60 billion in total economic impact, and an average household income of over $107,000 for out-of-state visitors.