Pocket Recruitment
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Dudy is a 22-year-old who has been involved with AIESEC since 2010, holding various leadership positions over 9 teams. The document discusses pocket recruitment flow, including market segmentation, research, and final targeting. It covers promotion methods like GCPs, events, and activities to inform targeted audiences. Selection involves clear expectations and deadlines. Ongoing communication with EPs is important to provide support without doing the work for them.
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Pocket Recruitment
- 2. Who I am Dudy ¨C 22 years old I like: Skiing, dancing & ice-cream I traveled in:
- 3. AIESECer since 2010 Part of 9 teams 5 leadership positions Now in AIESEC: NST Marketing Trainers Team OCP RockMe Manager Coordinator
- 5. Agenda Pocket Recruitment Flow The Market Promotion Selection Communication with EPs
- 6. Flow Market Market Final Promotion Selection Communication segmentation Research segmentation
- 7. Market segmentation Market Research Final Segmentation & Targeting The market
- 8. Market segmentation is the process of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Market segmentation
- 9. Internal: -platform -cooperation with TM area External: -student market Segmentation
- 10. Academic Background Previous extra curricular activities Study level (Bachelor, Masters, P.H.D) Working Background Preferences (channels, brand awareness, countries, etc) Markets can be divided according to a number of general criteria.
- 11. Market research is the collection and analysis of information about consumers, competitors and your marketing campaigns. Market research
- 12. To identify a problem To have an answer regarding a certain aspect Why do we do it?
- 13. Who are they? What do they want? How can you help them? How to reach them? What are their habits, hobbies etc. Know your market
- 14. Surveys Analysis (online-offline) How?
- 15. Have a clear overview of the market How it¡¯s shared with TM area When do you go with what and for who Have an action plan Final segmentation & targeting
- 16. Promotion is a form of communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Promotion
- 17. Build organization image Communicate and inform the public of our products Influence the market Offer taste of what we have to offer Issue management Role of the Promotion
- 18. The right message for the right market = results & qualitative promotion What and how for who?
- 19. Chanel's effectiveness Promotional plan What to do in order to promote?
- 20. How and where to promote?
- 21. GCP Small preparation events Big Picture Non-formal events Activities Methods
- 22. Have companies involved Make from the interviews a NA Selection
- 23. Don¡¯t change their dippers Be support not the person that does it Clear expectations and goals Have deadlines Communication with EPs
- 24. Small preparation events Big pictures Leisure events GCPs
- 26. Contact: Email: izabela.catiru@gmail.com Facebook: Isabela Dudy
Editor's Notes
- #5: My expectations->cum sapunaintrebarile, cat de activisa fie
- #6: Explain the thing that they have to go out with4 intra si planning
- #9: Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy.Remember! Market segmentation is not just about finding markets to target, it helps us to develop exchange strategies/products for specific sectors/topics. a group of organization (can be similar in terms of some features/characteristics), which behave int he same way and/or have similar needs.
- #11: Remember! Market segmentation is not just about finding markets to target, it helps us to develop exchange strategies/products for specific sectors/topics. a group of organization (can be similar in terms of some features/characteristics), which behave int he same way and/or have similar needs. How and when do you find each criteria out
- #15: Send info about typesMIN-MAX principle
- #22: Use methods as way of promotion and preparation ->engagement
- #24: Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy.Remember! Market segmentation is not just about finding markets to target, it helps us to develop exchange strategies/products for specific sectors/topics. a group of organization (can be similar in terms of some features/characteristics), which behave int he same way and/or have similar needs.