Marketing Proposal
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This proposal outlines an integrated marketing plan for a Pocono Mountains Restaurant Week. The plan aims to capitalize on an existing radio station's relationship with local restaurants and patrons to promote participating restaurants. Key elements include creating dedicated pages for restaurants on the station's website with interviews and videos, building a customer database, and running contests to increase awareness through the station's on-air, online and social media platforms. Surveys would also gather customer data to improve future restaurant weeks.
Marketing Proposal
- 1. Pocono Mountains Restaurant Week Integrated Marketing Proposal
- 2. The Concept Capitalize on WSBGs relationship of trust with the Pocono Mountain area Focus on local, loyal business Reach 25,000+ of the restaurants most loyal patrons Create a Feature Channel on WSBGs website Promote participating restaurant week restaurants Conduct YouTube video interviews with WSBG personalities and chefs/owners Build database Increase total impressions
- 3. Sample Restaurant Week Page Custom-branded microsite pages within WSBG website Create different content on each page for select restaurants Showcase restaurants and chefs with interviews and cooking demonstrations (via YouTube) Integrate social media components, such as YouTube videos or Twitter feed Feature Local Flair among the content
- 4. Additional Elements Surveys Find out more about our listeners! What motivates them to dine out? Where do they go most frequently? How much do they spend? Use the results to improve Restaurant Week in 2015 Contesting Increase impressions and exposure by utilizing WSBGs on-air, online, and social media resources for contesting Benefit from implied endorsement and grow your/restaurant newsletter database