Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
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This document describes a podcast advertising marketplace that aims to help small and medium businesses advertise on relevant podcasts. It outlines problems in the current fragmented podcast monetization market and proposes solutions such as an aggregator with 600k podcast profiles across genres and a marketplace for hosts and advertisers. The marketplace model and fees are described, along with traction metrics, the go-to-market strategy involving different customer personas, and projections to reach $100 million in annual recurring revenue by 2030. Lastly, the founding team is introduced.
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
- 1. Podcast Advertising Marketplace Helping SMBs to advertise on the most relevant podcasts | 1/17
- 2. Fragmented market: hosting platforms, listening apps, ad monetization networks No monetization for small & mid size podcasts | 2/17 Problems
- 3. Aggregator: Search Engine & Categories 600k podcasts profiles - all sizes and niches Marketplace: Ad Offers, Messages, Escrow, Reviews Host-read Ads Pre-recorded Ads Sponsored Interviews Public Pricing, Downloads, Audience details | 3/17 Solutions
- 4. | 4/17 Aggregator: Search Engine & Categories
- 8. The fee is split equally between both parties $500 / $2000 / $6000 (Packages Pricing) MARKETPLACE Up to $10k 15% Fee $10k - $25k 10% Fee $25k - $50k 7% Fee $50k+ 5% Fee Host-read Ads Pre-recorded Ads Sponsored Guest Interviews WHITE LABEL SERVICES $300 / $900 / $2000 Fixed pricing per # of contacts Podcast Outreach As a Service Marketing Agency Partners Program White Label Campaigns PREMIUM MARKETING SERVICES 10% Agency Management Free + 15% Marketplace/Commission Fee Dynamic Ads Host-read Ads Sponsored Guest Interviews $300 / $900 / $2000 Business model | 8/17
- 9. January 2024 2 clients = $600 February 2024 1 client = $150 397 Podcasts onboarded 2 Podcast Networks partners 27 SEO leads ($1k-5k budget) in 2024 3 Trustpilot testimonials Leads Clients Networks Podcasts Traction | 9/17
- 10. SEO Traffic growth | 10/17
- 12. SEO Leads Google Ads Facebook Ads > Services per Industry Linkedin Ads & Social Posts Leads Partnerships Marketing Agency Partner Program Podcast SaaS Affiliates Hybrid Advertising & Affiliate Model Go-To-Market | 12/17
- 13. $2.17B US Podcast Ads Spending (Top-Down TAM) $1.19B US Podcast Host-Read Ads (SAM) $11.9M ARR (1%) (SOM) Market | 13/17
- 14. ICP SMB Owner (300k) (5-30 employees) ACV $1500 revenue (15% x $10k annual ad budget) $450M Total Addressable Market 22% for $100M Revenue Bottom-Up TAM | 14/17
- 15. 1 3 4 7 15 29 1 3 4 15 23 64 0.05 0.3 1 2 3 4 7 2024 2025 2026 2027 2028 2029 2030 Premium Marketing Services Marketplace White Label Services ICP Revenue-Year SMB Owner $0,35M - 2024 SMB Owner Marketing Agency $2M - 2025 SMB Owner Brand CMO Marketing Agency $7M - 2026 SMB Owner Brand CMO Marketing Agency $10M - 2027 SMB Owner Brand CMO Marketing Agency $25M - 2028 SMB Owner Brand CMO Marketing Agency $42M 2029 SMB Owner Brand CMO Marketing Agency $100M 2030 Roadmap to $100M | 15/17
- 16. Nedko M. Nedkov CEO, Founder Brandvertisor.com - 1st marketplace startup SEO, Paid Ads, B2B Marketing Konstantin Peychev CTO, Founder Apps Dev & Ecommerce portals Vue.js, Node,js, Strapi Dragomir Tomchev UX/UI & Marketing Strategy Medical & Real Estate portals UX / UI, HR, PR Manol Trendafilov Advisor, AI Automations AI Automation Agency, Senior Dev AI, Big Data Team | 16/17
- 17. THANK YOU! Podcast Advertising Marketplace Helping SMBs to advertise on the most relevant podcasts | 17/17