Pojo 2 0 0 7 8 Glimpses
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This document discusses several Durga Pujas in Kolkata and Oxeegen's involvement with them. It provides details on the estimated footfalls, themes, sponsors and brand ambassadors for Pujas like Badamtala Ashar Sangha, Suruchi Sangha, Chakraberia Sarbojanin, Lake Town Adibashi Brinda, Naktalla Udayan Sangha, Chalta Bagan, and Pathuriaghata Paacher Palli. It also briefly mentions upcoming Pujas like Shitala Tala Kishore Sangha and notes that Oxeegen has relationships with various Puja committees through sponsorship agreements and the CEO being a member of the Chalta Bagan
Pojo 2 0 0 7 8 Glimpses
- 2. 25 er Palli Kidderpore The estimated footfall was more than 17 lakhs, aesthetically it attained a creative height & is one of the best venues for branding activities Oxeegen enjoys a warm rapport with the club committee
- 8. Badamtala Ashar sangha The estimated footfall was more than 21 lakhs, Most sought after Puja because it is a fully sponsored Puja Through an American agency Manhattan Communications. Oxeegen has an MOU with Manhattan for the rights of this Puja. Mithun Chakraborty was the Brand Ambassador
- 13. Suruchi Sangha - Alipore The estimated footfall was more than 22 lakhs, A whole village in remote Gujrat was created to show the richness in life, culture and art of Gujrat. Nokia was one of the main sponsor and SRK from Bollywood came as their brand ambassador to spread the charm. The management of Oxeegen have special relation with Arup Biswas - the president of the Puja Committee.
- 21. Chakraberia Sarbojanin The estimated footfall was more than 11 lakhs. Shiv-shakti was the Theme and brilliant dramatic light effects stole the show. ICICI Prudential L I C Was one of the chief sponsors and OXEEGEN handled the entire BTL and branding activities in and around the Puja Pandal. It received the best Puja award from Asian Sharad Samman. It is situated on one of the prestigious localities of Kolkata and can add a lot to the Brand Value and Image.
- 25. Lake Town Adibashi Brinda- The estimated footfall was more than 19 lakhs, Famous for intricate designs on non traditional materials. One of the biggest Pujas of North-East Kolkata. Oxeegen does lot of BTL actiivities
- 27. Naktalla Udayan Sangha A moderately new puja, but the committees competitive edge and usage of very innovative challenging media to produce mind boggling pandals made them one of the major crowd pullers.
- 32. Chalta Bagan - Lohapatti Perhaps the richest Puja Committee in Kolkata. This is a totally Non- Bengali Kolkatan Puja Committee. There is huge budget for cultural shows and social works. Many Bollywood stars are regular guests. They are famous for astounding light effects. Itsa heavily branded puja. The CEO of OXEEGEN is a member of the Committee.
- 36. Pathuriaghata Paacher Palli Again, a moderately new puja, but the committees competitive edge and usage of very innovative challenging media to produce mind boggling pandals made them one of the major crowd pullers.
- 39. Shitala Tala Kishore Sangha An upcoming puja committee with great promises .they will rock 2009 Pujas