POLIKI-POLIKI Youth Hostel
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The document discusses promotion strategies for a youth hostel in Bilbao called Poliki-Poliki. The hostel's philosophy is based on slow tourism and enjoying small pleasures. Some promotion ideas mentioned are collaborating with DIY artists to decorate hostel rooms in different themes for promotion of both the hostel and artists. Other strategies proposed are improving the hostel website, sending a newsletter, using social media like Facebook and YouTube, and providing merchandise with the hostel's name and contact information to help lost guests find their way back.
POLIKI-POLIKI Youth Hostel
- 1. (Youth Hostel based in Bilbao, Basque Country) (from the basque language) POLIKI-POLIKI: adv. calmly, serenely
- 2. philosophy of the hostel based in slow movement we dont believe in express-turism its important to enjoy the small pleasures of life
- 3. GUIDE OF BILBAO with plans based in the philosophy of the hostel
- 4. AYDAME, ESTOY PERDIDO! HELP ME, IM LOST!! BRACELET Help me, Im lost (with the adress and the phone number of the hostel) C/SantaMar鱈an尊1 Telf.:946760876 C/SantaMar鱈an尊1 Telf.:946760876 C/SantaMar鱈an尊1 Telf.:946760876helpmeI'mlost Ayudameestoyperdido helpmeI'mlost Ayudameestoyperdido helpmeI'mlost Ayudameestoyperdido
- 5. www.poliki-poliki.es www.poliki-poliki.es www.poliki-poliki.es www.poliki-poliki.es MERCHANDISING PERSONAL OF THE YOUTH HOSTEL
- 6. ONLINE strategy HOW TO PROMOTE POLIKI-POLIKI Youth hostel?
- 7. 1 CO-WORKING TOP DIY ARTISTS + POLIKI-POLIKI
- 8. The HOSTEL has 7 rooms with differents themes. Every room will be decorated by a DIY ARTIST. SHOWCASE for the artist PROMOTION for the hostel
- 9. will get a new target through the hostel and its website will get a new target through the artists social networking the hostel the artists VIRAL PROMOTION social network
- 10. 2 webSITE
- 12. 3 eMAILING
- 13. mailing
- 14. newsletter
- 15. 4 socialNETWORK
- 16. facebook
- 17. youtube
- 18. Lorelys Morales & Isa Ruf