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Pomidor

Nikita Logich
Nikita Logich

The advertising agency TO-Pomidor created their first project - a video protest for young people about finding jobs and making their voices heard. Their strategy to deal with the "War of Fakes" on the internet was to create their own fake profile, John D., who shares information about interesting places in Minsk. Over 2500 people now communicate with John D. on social media and have discovered new places through his recommendations.

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ADDS AND INTERNET WAR OF FAKES Advertising Agency 束TO-Pomidor損
ABOUT US Adds agency TO-Pomidor is a little bit more, than just business. Its a team of young and creative people, who want to make this world a little bit better. We are open for everyone as we try to engage in our projects as many people, as possible.
WHAT DO WE DO We are in constant search of new, creative ways of promotion. Everything we do is closely connected with phycology and engagement. We want to engage young people in different projects, thats why we often do non- commercial things.
OUR FIRST WORK Our first project was video-protest for young people. When you are young it is difficult to find a job and make other people listen to you. Thats why the one wants to throw tomato to the employees face sometimes. That what we did! We threw tomato to all our problems.
Pomidor
WAR OF FAKES Advertisement on the Internet is better call War of Fakes. Because traditional banners dont work anymore (at least they are not as good, as were some years before). Personally I have about 10 followers like Mary Nails, Minsk Techno, Dresses Dresses, etc. FAKES!
WIN THE WAR? Fakes are around us, and not all of them are so obvious. And you know whatIts impossible to win this war. I mean, we all are not protected from communication with fakes. But is that so bad? Its not always annoying, in can be useful!
OUR STRATEGY If you cant win the war, than head it! That is our strategy. We created our own fake John D. Hes from Australia, he likes to draw (hes a designer), travel and party! We wanted our fake to be useful and we hope he is. Under his name we tell people about different interesting places in Minsk (and sometimes in some other cities).
THEY WANT TO SPEAK People do want to communicate with John, they ask him about interesting places, streets, pubs , they are interested, where he was yesterday, etc. The thing is, that some of them know, that John is a fake, but still they are active in communicating with him.
GO! Start of Johns project was in December and since then more that 2500 people want to communicate with him in different social network. And its such a pleasure to hear Thank you, when people discover something new with our help.
THANK YOU! Contacts: Lohich Nikita, Project manager Tel: +375 29 640 60 87 E-mail: logichnikita@gmail.com Twitter: https://twitter.com/chanyby

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Pomidor

  • 1. ADDS AND INTERNET WAR OF FAKES Advertising Agency 束TO-Pomidor損
  • 2. ABOUT US Adds agency TO-Pomidor is a little bit more, than just business. Its a team of young and creative people, who want to make this world a little bit better. We are open for everyone as we try to engage in our projects as many people, as possible.
  • 3. WHAT DO WE DO We are in constant search of new, creative ways of promotion. Everything we do is closely connected with phycology and engagement. We want to engage young people in different projects, thats why we often do non- commercial things.
  • 4. OUR FIRST WORK Our first project was video-protest for young people. When you are young it is difficult to find a job and make other people listen to you. Thats why the one wants to throw tomato to the employees face sometimes. That what we did! We threw tomato to all our problems.
  • 6. WAR OF FAKES Advertisement on the Internet is better call War of Fakes. Because traditional banners dont work anymore (at least they are not as good, as were some years before). Personally I have about 10 followers like Mary Nails, Minsk Techno, Dresses Dresses, etc. FAKES!
  • 7. WIN THE WAR? Fakes are around us, and not all of them are so obvious. And you know whatIts impossible to win this war. I mean, we all are not protected from communication with fakes. But is that so bad? Its not always annoying, in can be useful!
  • 8. OUR STRATEGY If you cant win the war, than head it! That is our strategy. We created our own fake John D. Hes from Australia, he likes to draw (hes a designer), travel and party! We wanted our fake to be useful and we hope he is. Under his name we tell people about different interesting places in Minsk (and sometimes in some other cities).
  • 9. THEY WANT TO SPEAK People do want to communicate with John, they ask him about interesting places, streets, pubs , they are interested, where he was yesterday, etc. The thing is, that some of them know, that John is a fake, but still they are active in communicating with him.
  • 10. GO! Start of Johns project was in December and since then more that 2500 people want to communicate with him in different social network. And its such a pleasure to hear Thank you, when people discover something new with our help.
  • 11. THANK YOU! Contacts: Lohich Nikita, Project manager Tel: +375 29 640 60 87 E-mail: logichnikita@gmail.com Twitter: https://twitter.com/chanyby