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Popeyes crisis communication campaign-ŞAhika İrem ARICI

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İrem Arıcı
İrem Arıcı

Popeyes is facing a crisis after the Ministry of Agriculture alleged that 170,000 of its chickens had a harmful virus. Popeyes recognizes its responsibility and immediately sent samples to a lab for testing, where no virus was found. To be transparent, Popeyes is holding a press conference and factory tour to share the lab results and demonstrate its decontamination process. The company sees reputation as very important and hopes media support can help during this difficult time.

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POPEYES CRISIS COMMUNICATION CAMPAIGN Şahika İrem ARICI 20060301121 Public Relations and Advertiseent
WHO IS POPEYES?  In 2007, began operations in TAB Gida  TAB Gıda meet special spicy chicken with Turkish people.  Their slogan ‘Bu tavuğu seveceksiniz’.  Today in Turkey, offers to customer with more than 90 restaurants in 30 cities.
WHAT’S HAPPENING?  In 08 june, Ministry of Agricultural field a criminal complaint to the Bayraklı of Prosecution.  Poepeyes purchased meat from the Beypiliç.  Their claim is 170 thousand hamburger chickens have a harmful viruses.
Değerli Medya Temsilcileri Popeyes tavuk etlerinde tehlikeli virüs çıkması konulu basın toplantımıza katılımınız bizi onurlandıracaktır. Yer: İzmir Ekonomi Üniversitesi M01 Tarih: 11.06.2014 Saat: 09.00 Şahika İrem Arıcı Popeyes İletişim Uzmanı
WHAT ARE WE DOING?  We recognize our responsibility.  As soon as we receive the news, we were raised same day.  Shortly after, we send a laboratory for testing.  They did not find any virüs.  Ofcourse, we have a proof and we will share with you the result of testing.  We made decontamination or product placement.  We did not satisfaction that we did.
CONT..  Besides, next Monday we will visit our product placement with Uğur Dündar.  Reputation is very important for us.  In this pedios, their support is very important for us.  And our work continue with persistence and sensitivity.
Değerli Medya Temsilcileri Popeyes tavuk etlerinde tehlikeli virüs çıkması iddiası üzerine üretim tesislerimize basın gezisi düzenlenectir ve katılımınız bizi onurlandıracaktır. Toplanma Yeri: İzmir Ekonomi Üniversitesi Tarih: 16.06.2014 Saat: 09.00 Şahika İrem Arıcı Popeyes İletişim Uzmanı
Popeyes crisis communication campaign-ŞAhika İrem ARICI
Popeyes crisis communication campaign-ŞAhika İrem ARICI

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Popeyes crisis communication campaign-ŞAhika İrem ARICI

  • 1. POPEYES CRISIS COMMUNICATION CAMPAIGN Şahika İrem ARICI 20060301121 Public Relations and Advertiseent
  • 2. WHO IS POPEYES?  In 2007, began operations in TAB Gida  TAB Gıda meet special spicy chicken with Turkish people.  Their slogan ‘Bu tavuğu seveceksiniz’.  Today in Turkey, offers to customer with more than 90 restaurants in 30 cities.
  • 3. WHAT’S HAPPENING?  In 08 june, Ministry of Agricultural field a criminal complaint to the Bayraklı of Prosecution.  Poepeyes purchased meat from the Beypiliç.  Their claim is 170 thousand hamburger chickens have a harmful viruses.
  • 4. Değerli Medya Temsilcileri Popeyes tavuk etlerinde tehlikeli virüs çıkması konulu basın toplantımıza katılımınız bizi onurlandıracaktır. Yer: İzmir Ekonomi Üniversitesi M01 Tarih: 11.06.2014 Saat: 09.00 Şahika İrem Arıcı Popeyes İletişim Uzmanı
  • 5. WHAT ARE WE DOING?  We recognize our responsibility.  As soon as we receive the news, we were raised same day.  Shortly after, we send a laboratory for testing.  They did not find any virüs.  Ofcourse, we have a proof and we will share with you the result of testing.  We made decontamination or product placement.  We did not satisfaction that we did.
  • 6. CONT..  Besides, next Monday we will visit our product placement with Uğur Dündar.  Reputation is very important for us.  In this pedios, their support is very important for us.  And our work continue with persistence and sensitivity.
  • 7. Değerli Medya Temsilcileri Popeyes tavuk etlerinde tehlikeli virüs çıkması iddiası üzerine üretim tesislerimize basın gezisi düzenlenectir ve katılımınız bizi onurlandıracaktır. Toplanma Yeri: İzmir Ekonomi Üniversitesi Tarih: 16.06.2014 Saat: 09.00 Şahika İrem Arıcı Popeyes İletişim Uzmanı