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international advertising festival




First Advertising Festival
Yerevan October 28 - 30, 2010
international
             advertising
             festival


Dear Partner,

The Advertising Council of Armenia, which has been a part of many
international advertising festivals both as a participant and as a jury and has
gained valuable experience in organizing and holding festivals, is now
organizing the first international advertising festival Popok in Yerevan.

The festival will host the best advertising agencies and individual
professionals from Armenia and abroad, who will fairly compete in the
following nominations:

        TV advertising
        Radio advertising
        Internet advertising
        Print advertising and Outdoor
        Marketing efficiency.

We are sure that your organization's participation and sponsor support for this
unprecedented event will also be very beneficial to your organization for
raising its image.
Use this opportunity and your organization will be more recognized not only in
the small Armenian market.

Now we would like to offer you to look through the sponsorship packages and
select options more beneficial for your business.

Thank you for your cooperation.

Sincerely,

Advertising Council of Armenia




Advertising Council of Armenia
0009, Mashtots Ave. 50a/1, Yerevan
Tel.: 099 300 688
E-mail: info@adcouncil.am
international
          advertising             About the Festival in brief
          festival


Popok Advertising Festival aims to become a strong driving force towards the
development of the region's advertising market and bringing it to international
level.

In addition, the festival is also pursuing a number of other important goals:

         Identify the creators of interesting and creative advertisements in
Armenian advertising market,
         Provide networking opportunities and establish contacts with talented
professionals from different countries,
         Declare Yerevan the host city of annual International Advertising
Festival,
         Organize master classes with participation of internationally recog-
nized professionals.


Days & Places

The festival will be held on October 28-30 in different places of Yerevan.


Nominations

The following nominations have been selected for the Festival:

        TV advertising
        Radio advertising
        Internet advertising
        Print advertising and Outdoor
        Marketing efficiency.

Each nomination has a jury composed of international professionals.
international
          advertising                                           About Us
          festival


Activities of the Advertising Council of Armenia

The Advertising Council of Armenia has been established through uniting the
best Armenian advertising agencies around one idea, that is, to contribute to
the self-regulation of Armenian advertising market.

The Councils achievements include:

          In April 2009, we organized the first conference of advertising entitled
"The Modern Problems of Advertising", in the framework of which seminars
and master classes were conducted by foreign advertising experts Igor
Ganzha and Maxim Lazebnik.
          In October 2009 International Advertising Forum was organized, in
the framework of which the advertising professionals from Russia, Bulgaria
and Uzbekistan conducted master classes and seminars.
          It is already 5 years we are organizing the exhibition of winner works
of Cannes Lions Advertising Festival for educational purposes.
          We have participated in the process of establishing advertising faculty
in the Russian-Armenian (Slavonic) University. The Council members are
currently teaching in this faculty.
          The students of marketing, advertising, PR and psychology depart-
ments pass their internships in our member organizations.
          We regularly participate in Kiev International Advertising Festival,
Moscow International Advertising Festival "Red Apple", Beliy Kvadrat
festival in Minsk, "Golden Drum" festival held in Portorozh (Slovenia).
          It is already seven years that the Council established a special prize
National Colour in Advertising which is awarded at Kiev International
Advertising Festival, Minsk " Beliy Kvadrat " festival, encouraging the national
color in advertising.
          Council members are regularly invited to various festivals as jury
members.
          Our union is successfully cooperating with various international
organizations and associations.
international
           advertising                           Your participation
           festival


Packages prepared for the sponsors

Your participation and support to "Popok" festival will help to hold it at a higher
level as well as will greatly promote a positive image of your organization. It
will contribute to raising your companys recognition in the field of profession-
als creating international and high-class advertisements.
We believe that our mutually beneficial cooperation will contribute to the
creation of qualitatively new advertising market in Armenia.

The next pages represent a few ways of participation.
Looking forward to productive cooperation.
international
          advertising                            10 000 000 AMD
          festival


General Sponsor AMD 10 000 000:


         A special partner award in any nomination,
         Placement of your organizations logotype on the certificates
accorded to the award winners of the advertising contests,
         Placement of your organizations logotype on 7 big external billboard
posters and 4 cross street banners,
         Placement of 2 of your organizations advertising posters in the
opening and award ceremony halls of the festival,
         Placement of advertising posters with your logotype in the Slavonic
University master class hall,
         Placement of your organizations logotype in all the blooms during the
TV commercials,
         Placement of your organizations logotype on the screens in the
places where the evening parties during the Festival are held,
         Announcement of your organizations name as the general sponsor
during the opening and closing ceremonies, press conferences and meetings
with mass media
         Mentioning your organizations brand in radio commercials,
         Placement of your organizations logo as an animated banner on the
most frequently visited Armenian websites,
         Placement of your organizations logo on the web pages of Advertis-
ing Council members.
         Placement of your organizations advertising banner on the official
website of the Festival,
         Placement of your organizations logotype in all the packages given
to the participants,
         Placement of your organizations logotype in the background banners
during the press conferences and newspaper reports
         Placement of your organizations logotype and advertisement in the
Festival catalogue,
         Placement of your organizations logotype in social networks:
Facebook, Odnoklassniki
         7 invitations to the events, organized in the framework of the festival,
accorded to your organizations employees.
international
          advertising                              7 000 000 AMD
          festival


Sponsor AMD 7 000 000

         Placement of your organizations logotype on 7 big external billboard
posters and 4 cross street banners,
         Placement of 1 of your organizations advertising posters in the
opening and award ceremony halls of the Festival,
         Placement of advertising posters with your logotype in the Slavonic
University master class hall,
         Placement of your organizations logotype on the screens in the
places where the evening parties during the Festival are held,
         Announcement of your organizations name as the sponsor during the
opening and closing ceremonies, press conferences and meetings with mass
media,
         Mentioning your organizations brand in radio commercials,
         Placement of your organizations logo as an animated banner on the
most frequently visited Armenian websites,
         Placement of your organizations logo on the web pages of Advertis-
ing Council members,
         Placement of your organizations advertising banner on the official
website of the Festival,
         Placement of your organizations logotype in all the packages given
to the participants,
         Placement of your organizations logotype and advertisement in the
Festival catalogue,
         5 invitations to the events, organized in the framework of the Festival,
accorded to your organizations employees.
international
          advertising                              1 000 000 AMD
          festival


Contributor AMD 1 000 000/ Non monetary contributions are equally acceptable

         Placement of advertising posters with your logotype in the Slavonic
University master class hall,
         Placement of your organizations logotype and advertisement in the
Festival catalogue,
         Placement of your organizations advertising banner on the official
website of the Festival,
         1 invitation to the events, organized in the framework of the Festival,
accorded to your organizations employees.




ATTENTION
      The options may be negotiated and modified,
      The above-mentioned prices do not include the VAT.

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Popok international advertising festival

  • 1. international advertising festival First Advertising Festival Yerevan October 28 - 30, 2010
  • 2. international advertising festival Dear Partner, The Advertising Council of Armenia, which has been a part of many international advertising festivals both as a participant and as a jury and has gained valuable experience in organizing and holding festivals, is now organizing the first international advertising festival Popok in Yerevan. The festival will host the best advertising agencies and individual professionals from Armenia and abroad, who will fairly compete in the following nominations: TV advertising Radio advertising Internet advertising Print advertising and Outdoor Marketing efficiency. We are sure that your organization's participation and sponsor support for this unprecedented event will also be very beneficial to your organization for raising its image. Use this opportunity and your organization will be more recognized not only in the small Armenian market. Now we would like to offer you to look through the sponsorship packages and select options more beneficial for your business. Thank you for your cooperation. Sincerely, Advertising Council of Armenia Advertising Council of Armenia 0009, Mashtots Ave. 50a/1, Yerevan Tel.: 099 300 688 E-mail: info@adcouncil.am
  • 3. international advertising About the Festival in brief festival Popok Advertising Festival aims to become a strong driving force towards the development of the region's advertising market and bringing it to international level. In addition, the festival is also pursuing a number of other important goals: Identify the creators of interesting and creative advertisements in Armenian advertising market, Provide networking opportunities and establish contacts with talented professionals from different countries, Declare Yerevan the host city of annual International Advertising Festival, Organize master classes with participation of internationally recog- nized professionals. Days & Places The festival will be held on October 28-30 in different places of Yerevan. Nominations The following nominations have been selected for the Festival: TV advertising Radio advertising Internet advertising Print advertising and Outdoor Marketing efficiency. Each nomination has a jury composed of international professionals.
  • 4. international advertising About Us festival Activities of the Advertising Council of Armenia The Advertising Council of Armenia has been established through uniting the best Armenian advertising agencies around one idea, that is, to contribute to the self-regulation of Armenian advertising market. The Councils achievements include: In April 2009, we organized the first conference of advertising entitled "The Modern Problems of Advertising", in the framework of which seminars and master classes were conducted by foreign advertising experts Igor Ganzha and Maxim Lazebnik. In October 2009 International Advertising Forum was organized, in the framework of which the advertising professionals from Russia, Bulgaria and Uzbekistan conducted master classes and seminars. It is already 5 years we are organizing the exhibition of winner works of Cannes Lions Advertising Festival for educational purposes. We have participated in the process of establishing advertising faculty in the Russian-Armenian (Slavonic) University. The Council members are currently teaching in this faculty. The students of marketing, advertising, PR and psychology depart- ments pass their internships in our member organizations. We regularly participate in Kiev International Advertising Festival, Moscow International Advertising Festival "Red Apple", Beliy Kvadrat festival in Minsk, "Golden Drum" festival held in Portorozh (Slovenia). It is already seven years that the Council established a special prize National Colour in Advertising which is awarded at Kiev International Advertising Festival, Minsk " Beliy Kvadrat " festival, encouraging the national color in advertising. Council members are regularly invited to various festivals as jury members. Our union is successfully cooperating with various international organizations and associations.
  • 5. international advertising Your participation festival Packages prepared for the sponsors Your participation and support to "Popok" festival will help to hold it at a higher level as well as will greatly promote a positive image of your organization. It will contribute to raising your companys recognition in the field of profession- als creating international and high-class advertisements. We believe that our mutually beneficial cooperation will contribute to the creation of qualitatively new advertising market in Armenia. The next pages represent a few ways of participation. Looking forward to productive cooperation.
  • 6. international advertising 10 000 000 AMD festival General Sponsor AMD 10 000 000: A special partner award in any nomination, Placement of your organizations logotype on the certificates accorded to the award winners of the advertising contests, Placement of your organizations logotype on 7 big external billboard posters and 4 cross street banners, Placement of 2 of your organizations advertising posters in the opening and award ceremony halls of the festival, Placement of advertising posters with your logotype in the Slavonic University master class hall, Placement of your organizations logotype in all the blooms during the TV commercials, Placement of your organizations logotype on the screens in the places where the evening parties during the Festival are held, Announcement of your organizations name as the general sponsor during the opening and closing ceremonies, press conferences and meetings with mass media Mentioning your organizations brand in radio commercials, Placement of your organizations logo as an animated banner on the most frequently visited Armenian websites, Placement of your organizations logo on the web pages of Advertis- ing Council members. Placement of your organizations advertising banner on the official website of the Festival, Placement of your organizations logotype in all the packages given to the participants, Placement of your organizations logotype in the background banners during the press conferences and newspaper reports Placement of your organizations logotype and advertisement in the Festival catalogue, Placement of your organizations logotype in social networks: Facebook, Odnoklassniki 7 invitations to the events, organized in the framework of the festival, accorded to your organizations employees.
  • 7. international advertising 7 000 000 AMD festival Sponsor AMD 7 000 000 Placement of your organizations logotype on 7 big external billboard posters and 4 cross street banners, Placement of 1 of your organizations advertising posters in the opening and award ceremony halls of the Festival, Placement of advertising posters with your logotype in the Slavonic University master class hall, Placement of your organizations logotype on the screens in the places where the evening parties during the Festival are held, Announcement of your organizations name as the sponsor during the opening and closing ceremonies, press conferences and meetings with mass media, Mentioning your organizations brand in radio commercials, Placement of your organizations logo as an animated banner on the most frequently visited Armenian websites, Placement of your organizations logo on the web pages of Advertis- ing Council members, Placement of your organizations advertising banner on the official website of the Festival, Placement of your organizations logotype in all the packages given to the participants, Placement of your organizations logotype and advertisement in the Festival catalogue, 5 invitations to the events, organized in the framework of the Festival, accorded to your organizations employees.
  • 8. international advertising 1 000 000 AMD festival Contributor AMD 1 000 000/ Non monetary contributions are equally acceptable Placement of advertising posters with your logotype in the Slavonic University master class hall, Placement of your organizations logotype and advertisement in the Festival catalogue, Placement of your organizations advertising banner on the official website of the Festival, 1 invitation to the events, organized in the framework of the Festival, accorded to your organizations employees. ATTENTION The options may be negotiated and modified, The above-mentioned prices do not include the VAT.