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PopOpp - Launch Box Innovation Design Workshop 2013

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Elif Tas
Elif Tas

1) The document describes an international design innovation workshop organized by several universities to develop 8 usage scenarios for an Industry-oriented Idea Store. 2) Students interviewed local students in Saint-Etienne, France to understand their needs, opportunities, and wants. They identified a need for a place to share work, meet people, find jobs and industry connections. 3) One group of students developed a concept called "Pop-Up Yourself" which is a marketplace and event space that enables understanding of business and creativity through workshops, exhibitions, and online and physical touchpoints.

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INTERNATIONAL DESIGN INNOVATION WORKSHOP 2013 Organised by, Ecole De Mines De Saint Etienne Brunel University Politecnico Di Milano Auburn University A project by, Eleonora Monzani Elif Tas Yushan Dong
THE BRIEF From Idea Stores and Learning Centres to an Industry Campus: new places for new ways of learning. In 1999, the Tower Hamlets Council in London the under-used and ageing public library transformed into an ‘Idea Store’ : a place, open 7/7, which merged the services of a traditional library, those of a lifelong education centre and various convenience services designed with the local population’s needs and lifestyle in mind. This can be viewed as a user centred response to the new paradigm of learning: “From one to many to many to one” brought by the internet. The brief is to develop 8 usage scenarios for an Industry-oriented Idea Store. Final presentations will take place on the evening of March 21st in Le Mixeur, on the main site of Saint-Etienne Biennale Internationale du Design 2013.
pOp Opp Pop-up Yourself! * A service system that designs a market place providing a series of creative events which enables to understand business and creative world.
pOp Opp Knowledge Pollution Easy to Lie Unreal Antisocial Easy to Ignore Lazy Brains Loneliness Numb Unsafe Hard to understand the feedback Hard to Communicate Digital Lives
STUDENT INTERVIEW OUTCOMES NEEDS - A place to share student works - A place to meet people - University to provide job opportunities - Connections with industry - Library - A place to study OPPORTUNITIES IN SAINT ETIENNE - Open minded and nice citizens - Pretty safe city WANTS - A place thet students can share their projects and get feedback - Opportunity to work multi disciplinary teams pOp Opp
pOp Opp *
pOp Opp * THE MAP of VALUES CREATIVE COMMERCIAL FUN
pOp Opp * THE MAP of OFFERING workshop FACE TO FACE CONTACT POP UP eventts exhibition discussion students others... visitors U-ZINE + POP-0P market place relax meeting private place business VIRTUAL INTERACTION speaking area work area thinking area ONLINE platform exposure feedback PROVIDER COMMUNITY SUPPORTERS S S B S live branding speed dating open mind concerts movies socialize networking
pOp Opp * THE MAP of TOUCHPOINTS ONLINE TOUCHPOINTS online publications twitter PHYSICAL TOUCHPOINTS youtube mail contact facebook interactive screens ?yers blog cafeteria pop up furniture
* pOp Opp * THE MAP of PROCESS TAKE PART OF U-ZINE COMMUNITY SHARE IDEAS TO BUILD THE COMMUNITY CHOOSE WHAT TO DO GO AND TRADE YOURSELF ENJOY THE PLACE AND PARTICIPATE TO EVENTS SHOW WHO ARE YOU CREATE/ EXCHANGE IDEAS ‘BE’ THE EXPERIENCE THROUGH THIS SERVICE
* STUDENT STORYBOARD pOp Opp
* BUSINESS STORYBOARD pOp Opp
* IDEA of SHARING GLOBALLY pOp Opp
pop up furniture removable paper wall informal space pOp Opp
courses sharing experience coctails exhibitions pOp Opp
pOp Opp requests changing space brainstorming sharing
* BENEFICIARIES pOp Opp
pOp Opp BENEFICIARIES STUDENTS: - Trade themselves - Job opportunities - Share ideas / Passion - Expand connections - Inspired by others - Gain experience UNIVERSITY: - Rise in reputation - Proof of their success and open mindness ST. ETINENNE CITIZENS: - Live in a creative environment - Chance to socialize - Opportunity to share - Be proud BUSINESSES: - Meet new talented people - Be up to date - Advertisement CITY HALL: - Land mark - Have a chance to pay attention to place branding
pOp Opp OUR CONCEPT IS UNIQUE BECAUSE, - Its a new way to trade creativity and brands - Combines industry with creativity and fun - Its a face to face connection opportunity - Not just for students but also for citizens which want to join
THANK YOU! pOp Opp

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PopOpp - Launch Box Innovation Design Workshop 2013

  • 1. INTERNATIONAL DESIGN INNOVATION WORKSHOP 2013 Organised by, Ecole De Mines De Saint Etienne Brunel University Politecnico Di Milano Auburn University A project by, Eleonora Monzani Elif Tas Yushan Dong
  • 2. THE BRIEF From Idea Stores and Learning Centres to an Industry Campus: new places for new ways of learning. In 1999, the Tower Hamlets Council in London the under-used and ageing public library transformed into an ‘Idea Store’ : a place, open 7/7, which merged the services of a traditional library, those of a lifelong education centre and various convenience services designed with the local population’s needs and lifestyle in mind. This can be viewed as a user centred response to the new paradigm of learning: “From one to many to many to one” brought by the internet. The brief is to develop 8 usage scenarios for an Industry-oriented Idea Store. Final presentations will take place on the evening of March 21st in Le Mixeur, on the main site of Saint-Etienne Biennale Internationale du Design 2013.
  • 3. pOp Opp Pop-up Yourself! * A service system that designs a market place providing a series of creative events which enables to understand business and creative world.
  • 4. pOp Opp Knowledge Pollution Easy to Lie Unreal Antisocial Easy to Ignore Lazy Brains Loneliness Numb Unsafe Hard to understand the feedback Hard to Communicate Digital Lives
  • 5. STUDENT INTERVIEW OUTCOMES NEEDS - A place to share student works - A place to meet people - University to provide job opportunities - Connections with industry - Library - A place to study OPPORTUNITIES IN SAINT ETIENNE - Open minded and nice citizens - Pretty safe city WANTS - A place thet students can share their projects and get feedback - Opportunity to work multi disciplinary teams pOp Opp
  • 7. pOp Opp * THE MAP of VALUES CREATIVE COMMERCIAL FUN
  • 8. pOp Opp * THE MAP of OFFERING workshop FACE TO FACE CONTACT POP UP eventts exhibition discussion students others... visitors U-ZINE + POP-0P market place relax meeting private place business VIRTUAL INTERACTION speaking area work area thinking area ONLINE platform exposure feedback PROVIDER COMMUNITY SUPPORTERS S S B S live branding speed dating open mind concerts movies socialize networking
  • 9. pOp Opp * THE MAP of TOUCHPOINTS ONLINE TOUCHPOINTS online publications twitter PHYSICAL TOUCHPOINTS youtube mail contact facebook interactive screens ?yers blog cafeteria pop up furniture
  • 10. * pOp Opp * THE MAP of PROCESS TAKE PART OF U-ZINE COMMUNITY SHARE IDEAS TO BUILD THE COMMUNITY CHOOSE WHAT TO DO GO AND TRADE YOURSELF ENJOY THE PLACE AND PARTICIPATE TO EVENTS SHOW WHO ARE YOU CREATE/ EXCHANGE IDEAS ‘BE’ THE EXPERIENCE THROUGH THIS SERVICE
  • 13. * IDEA of SHARING GLOBALLY pOp Opp
  • 14. pop up furniture removable paper wall informal space pOp Opp
  • 18. pOp Opp BENEFICIARIES STUDENTS: - Trade themselves - Job opportunities - Share ideas / Passion - Expand connections - Inspired by others - Gain experience UNIVERSITY: - Rise in reputation - Proof of their success and open mindness ST. ETINENNE CITIZENS: - Live in a creative environment - Chance to socialize - Opportunity to share - Be proud BUSINESSES: - Meet new talented people - Be up to date - Advertisement CITY HALL: - Land mark - Have a chance to pay attention to place branding
  • 19. pOp Opp OUR CONCEPT IS UNIQUE BECAUSE, - Its a new way to trade creativity and brands - Combines industry with creativity and fun - Its a face to face connection opportunity - Not just for students but also for citizens which want to join