Portfolio
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Leandro Porras is a service design strategist who has worked on several projects involving personas, system redesign, and multidisciplinary teams. Some of the projects include developing a dog sharing service using a persona in Berlin, redesigning the network structure of a Chamber of Commerce in Greece, and creating a food sharing service in Italy to promote cultural integration. He emphasizes the importance of user research, prototyping solutions, and bringing together expertise from different disciplines to develop holistic services.
Portfolio
- 1. Leandro Mauricio Porras Service Design Strategist
- 2. I have no special talents. I am only passionately curious. A. Einstein
- 3. Hospitality Culture Business Management Service Design Excellent Services
- 4. Wherever you go becomes part of you somehow A. Desai
- 5. My Journey
- 7. The Power of Personas turning the abstract into specifics to ideate Berlin, Germany
- 8. The Brief: - Create a service in 48 hours that will change the world. Global Service Jam Our approach was to discover how people think, act and feel about it through face-to-face interviews. I want to feel at home everywhere - Potential User
- 9. The Methodology With the help of Martina (our persona) we were able to focus our findings and thus come up with a solution to address her needs: a dog sharing service. The proposed solution turned out to be valid for a broad segment of people.
- 10. The Output testing the service to understand how the actors interact See more
- 11. Strategic Design re-designing the network structure to make it functional Syros, Greece
- 12. The Brief - We were given a very specific brief to tackle these tasks: creating a fan club, and member categories. Cyclades Chamber of Commerce We realized that without changing the core structure of the organisa-tion, none of the solutions were to have a real impact. Im a member of the network but I dont know anything about it - Restaurant Owner
- 13. Government Chamber of Commerce Producers/ Products Current Actors Map Travel Agencies Hotels Transport RESTAURANTS Retailers not working as intended
- 14. The Output involve member representatives in the board Watch the Journey
- 15. Multidisciplinary Teams creating full solutions, taking from everyones expertise Milan, Italy
- 16. The Brief - Develop a service for multicultur-al integration based on food. POLI.design After several brainstorming ses-sions and iterations, we defined a vision to bring us together. To promote integration in the neighborhood through the sharing of cuisines, cultures and resources at home
- 17. The Methodology Dividing the team according to expertise, we set the tasks to complete and were able to produce results while maintaining cohesion within the project. Sharing results regularly with open discussions.
- 18. 1 3 FIND A MEAL Search by cuisine and location Let your host know how many seats to save 2 MEET LIST 1 CONFIRM COOK BOOK IT 2 SHARE A MEAL? ARE U HUNGRY? NEARBY HOME MADE A meal sharing service that connects NEW CUISINE neighbours over a home cooked meal. Did you cook an extra meal today? How about inviting your neighbour over. JOIN THE TABLE! www.foodie.com CONVENIENT Learn about other cultures, try new food and feel part of your community 3 Post your extra meal Accept the meal request The Output offering map, system map, customer journeys, service blueprint, web interface prototypes. See it in Action
- 19. Keep in touch (+49) 157 5485-8415 leandroporras@gmail.com leandro.m.porras Leandro M. Porras lmaupm